by Rahimah Sultan

My first blog was on Blogspot.


I didn’t know much about blogging, but started anyway. I used it for an affiliate program I signed up for online.


The program owner offered a template that I used. All I had to do was write my article, using that template, and publish it on Blogspot. The affiliate link code was already included.

I learned a lot using that template and blogspot. I would play around with it to figure out how to use HTML and how to do a few other things.


The drawback of using that platform was not having control.


I now use a WordPress blog over which I have total control.


The following four blogging tips will help you get started.

1. Decide what to blog about.

You will need to know what content you’ll be covering on your blog, in order to choose the proper domain name and theme.


Give this a lot of consideration, as once you’ve set up your site, it will be rather difficult to undo without starting over.

2. Choose a blogging platform.

Within WordPress, you have two options which are often confusing to people. They are hosted and self-hosted.

Hosted is “WordPress.com blogs.”


Self-hosted (recommended) is “WordPress.org blogs.”

WordPress.org blogs give you total control.

3. Find a host.

Once you’ve chosen your blogging platform (.com or .org) you need to find a hosting company to “house” your blog.

Then pick a domain name, install WordPress, and decide on your blog design and the bells and whistles you want.

4. Your domain name should be your actual name.

If that’s not possible, choose a name that represents what your blog is about or one that reflects your niche.

Take into consideration the following four points.

a) Use a short name

“Johnson’s Tea Marketing Campaigns, Inc.” would be an awful domain name. Visitors would find it difficult to type.

b) Do not use plurals

Brendas Software. Is the domain name Brendassoftware.com or Brendasoftware.com?

You don’t want to confuse your users.

c) Use Relevant Keywords in Your Domain Name

If your business focuses on a very specific area, strong consideration should be given to using relevant keywords in your domain name.

d) Your Domain Name Should end with “.com”

End your domain name with “.com” and not some other extension such as .us, .net, .biz, etc.


The simple fact is that when people think of sites, they always type in .com

You’ll get installation instructions with your hosting package.

Do not let lack of knowledge be an excuse for not doing something.

Just start gathering information by doing online searches and get educated on how to proceed.

Now, decide what to blog about. Choose a blogging platform.

Find a host, pick a domain name, install WordPress, design and use your blog!

These Four Blogging Tips will help you with your blogging plan.



Your Hosting and More

by Rahimah Sultan

 

 

Ad headlines are used to capture attention. You have only about 10 seconds to capture people’s attention. The headline is used to get people to read the rest of the piece, the next paragraph. It needs to include some kind of promise and it needs to capture an emotion. When using an email it should address a problem and how to resolve it and who your audience is.

 

When creating great headlines you can rewrite a cliché, add an element of tension, or ask a question. You should give the reader a reason to read further, open the email or click to the website. Offer people something newsworthy and appeal to their curiosity. Be positive and offer quick an easy solutions.

 

Read 11 Ways to Write Powerful Ad Headlines here.

 

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by Rahimah Sultan

 

 
 

You must have an online presence to build your brand. That means using social media sites like Facebook and Twitter. But, you can’t just open an account. You have to have a strategy to generate a following. It takes a lot of work and talent.

 

“If you’re currently plotting your break into the social media realm, then you will quickly see that competing for the short attention span folks today have today is rather daunting. You’re going to need a content marketing strategy that will not only interest but engage your audience.”

 

You must watch for new trends, use your own voice, not be afraid to experiment, be diligent, and maintain quality. Hugh Benjamin details this in his article What It Takes To Successfully Build An Online Presence.

 
 

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by Rahimah Sultan

 

 

“So, you’ve decided you want to work for yourself when you reach age 65 or so. There are three key factors to consider before diving into entrepreneurship and starting a home business in retirement.”

 

Risk
“Be realistic about the time, energy, and cost of starting a new venture. The flexibility of freelancing or consulting from home would be a better option than setting up a labor-intensive physical company. Consider the investment…”

 

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by Rahimah Sultan

As a new entrepreneur you need to follow certain rules for small business success. You need to quell the enthusiasm a bit and focus on starting out right to avoid later disappointment.

Here are 10 of the most important rules for small business success:

1. Start small and grow. Don’t try to sell to everyone. You need a niche – a specific product or service so that you’re not competing with everyone.

2. Concentrate on what will be the bread and butter of your business. Don’t try to implement all your entrepreneurial ideas at once. You can branch out later.

3. Make sure you have a product or service that customers really want.

4. Develop a business plan that forces you to think through the basic elements of your company, i.e. your market, competition, industry and your position.

5. Know your customers. If you have a clear target market you can be much more effective and efficient in both your product development and marketing efforts.

6. Build one business at a time. Concentrate on one new direction, product or service, one target market or one distribution channel at a time.

7. Don’t re-invent the wheel. Get a piece of an existing market. Creating a market for a brand-new type of product or service is difficult, time-consuming and expensive.

8. Double the estimate of the time and money you originally think you’ll need. Things cost more and take longer than planned.

9. Keep things short and use lots of photos. People don’t like to read.

10. Build strong customer relationships. People like to do business with those they know, like, and trust.

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by Rahimah Sultan

So now you’ve set up your online business website, and you’re ready to advertise it. You need a way to stay in touch with those who visit your site. You don’t want to lose them forever when they click away after one visit. There has to be a way to capture their information so you can follow up with them and build a relationship. After all, you need people to buy what you are offering. And you want them to buy from you in the future.

To do this you need an automated way to get their name and email address before they leave your site, and are gone forever.

Now is the time to set up an automated system to do just that. This system will include an autoresponder. So, what is an autoresponder?

An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.

Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.

Autoresponders are also incorporated into electronic mailing list software, to confirm subscriptions, unsubscriptions, posts, and other list activities. – Wikipedia

Your automated system will have a way to set up a form which is a LCP (lead capture page) on your site to capture visitors’ names and email addresses. This is how you begin to build your list of subscribers.

Once you have a person on your list, you can follow up with them whenever you choose. You can set this up in your automated system. The setup is something you do one time, and the system will automatically send emails at intervals you have determined. You’ll also have the ability to email at other times and you don’t have to change anything you’ve already set up.

In business, you want to build a list, send emails, and make money. An autoresponder system handles this for you.

Read this three-part series that offers in-depth details on autoresponders and writing autoresponder emails.

Click for Part 1

Click for Part 2

Click for Part 3

An autoresponder is the main connection between you and your list for financial success.



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by Rahimah Sultan

Multi-level marketing has gotten a bad reputation, partially due to a lot of confusion about legitimacy. Although structured almost exactly like a pyramid scheme, it is legal.

A pyramid scheme is a non-sustainable business that involves the exchange of money, usually in the form of a sign-up fee, and usually has no product or service.

Check what the Better Business Bureau has to say about the company and the guide if it’s nutritionals.

This business is not for everyone. Is your up-line helpful and caring? Are you team spirited?

Another part of the multi-level marketing reputation is due to a marketer’s approach.

When promoting your product or service, don’t be pushy. Just be there when someone is ready to try your offer. If you’ve researched the company and are pleased, educate people on the benefits of using the products or services. You can do this in several ways; physical meetings, online webinars, videos, etc., showing how you are benefiting from using the products or services.



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by Rahimah Sultan

 
 

So you want to make money online from home. Where do you start?

 

Well, what do you like to do? What are your hobbies? What do you spend time on every day that you love doing? If you want to do what you love doing and also make serious money doing it, then start planning a way to get it out to the public.

 

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by Rahimah Sultan

 
 

 

“With a small or new business, it is vital for your online marketing efforts to be a success so that you can attract new users to your site where they then find out what you have to offer. Visitors to your site need to feel that you are genuine and committed to your product. Here are three ideas…”

 

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by Rahimah Sultan

 

 

Article marketing is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. Its main purpose is to gain a huge number of online audiences and boost the number of sales opportunities for products or services on websites. It is one of the most successful types of marketing a business can do. This old type of marketing strategy can help marketers acquire new visitors and increase sales on their websites. Article marketing is also one of the least costly ways to market a company. – Wikipedia

 

I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy resource, and you need to SEO your articles.

 

There are benefits to be gained from article marketing.

 

Use these article writing tips to create great helpful content that will spread your message, build your expertise, and that will build your brand and authority.

 

You can read the article here.

 

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