Archive for the ‘Business Success’ Category
Launching Your Website
by Rahimah Sultan
So, you finally stopped dabbling in this thing or that for internet marketing and have set up your own website over which you have total control. Now you need some help with launching your website so the world will know about you and your services or products. Or maybe your site is not new. You just want more traffic. Hmmmm, how do you go about it?
I happened across this article that has some ideas. The author discusses how to create a good message that incorporates a gift which includes your branding, and where to broadcast this message. Of course your branding is the important thing in internet marketing. Then you use social networking sites and free and paid traffic sources to distribute your message when launching your website.
Put on your thinking cap and come up with places and traffic sources to either post the content or post a blurb with a link to the content? You want to leverage your internet marketing when launching your website.
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Emails For Cash: Part One
by Rahimah Sultan
If you’re anything like I used to be then I’m sure you’ve had your share of troubles when it came to email marketing and the frustration of trying to make your first dollar…failing time and time again trying to use emails for cash.
No matter how hard I tried I couldn’t pull one lousy dollar from my list. ONE LOUSY DOLLAR!
I was convinced that email marketing and learning how to make money through emails was more complex than a Rubik’s cube. Through experience, I finally started figuring out what worked!
Emails For Cash is a product that will help you to skip some of the trial and error frustration I dealt with in my email marketing efforts.
This video course shows you step by step different strategies and methods for using email marketing and how to write and use emails.
Video #1 is an overview of email construction: Subjects, headings, body, links and the closing.
Video #2 covers Copy Writing Skills:
Using persuasive language that holds your readers’ attention and compels them to keep reading
Creating powerful headlines that describe the benefit of your product for the reader
Constructing your main message with bullet points to get the readers’ attention
Making the benefits to your readers clear
Having a powerful call to action telling them what to do such as click here or fill out the form
Providing ways for people to contact you
Composing emails with a free gift included
Videos #3 – #5 cover ways to profit with email marketing: Two examples are using a squeeze page or your own product.
Although the autoresponder used in this video course is AWeber, I prefer to use Host Then Profit because it is very much more than just an autoresponder. And, I use only one list with my funnel.
Always remember that in order to sell, you must also give away good quality freebies so that your customers don’t feel like you just want their money.
Never give up! Use Emails For Cash and craft emails that will bring you income.
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Online Marketing For Long Term Traffic
by Rahimah Sultan
In TJ Philpott’s article Publishing Content For Long Term Traffic he discusses three simple ways that using content can keep you in front of people online.
Publishing content is one of the best ways to build traffic online. If your content is of good quality it can circulate online indefinitely, and this can brand you as an authority in your field. If it remains relevant the long-term benefit is continual traffic. Three ways to do online marketing for long term traffic and for branding and getting traffic long after being published are blogging, articles and video.
Blogging has become the rule now rather than the exception for maintaining an online presence.
Article directories are still a great platform for publishing content. People still use them to find what they are looking for, and article directories archive older publications so, that information can be accessed.
Video is becoming one of the most popular methods of sharing content, because people are visual and they would rather see and listen as opposed to read text. The fact that they can see and hear you builds trust and loyalty much faster. (Click to read article)
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Make Money Online From Home
by Rahimah Sultan
So you want to make money online from home. Where do you start?
Well, what do you like to do? What are your hobbies? What do you spend time on every day that you love doing? If you want to do what you love doing and also make serious money doing it, then start planning a way to get it out to the public. Consider using a blog to monetize your hobby which has now become your business.
You must be able to visualize the business growth. Think big. Don’t put any limitations on your business. It should be scalable and grow large enough to support what you want out of life. In other words, have a clear vision of how you want to make money online from home – a clear picture of what your business will look like. Only then can you truly move forward and make progress. Think what life will be like in the future. Don’t just start something because everyone else is doing it and it looks like you can make some money.
Once you have the big picture begin with small steps. Decide what strategies you will implement to reach your long-term goal. Will it be article marketing or something else. Pick one strategy and use it in the beginning. When you start getting the results you want from that one, you can add another.
Always remember that earning money online is simple but not easy. You must show up to your job daily and consistently put in the work to get results. Your business is your job and showing up to work constitutes 99% of your success. So plan your work and work your plan to make money online from home.
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Four Things To Consider When Choosing A Domain Name
by Rahimah Sultan
Picking a domain name should be easy, right?
If you’re thinking of just using your business name, you should think again. A good bit of thought should be given to selecting a domain name. Picking a domain name is like getting married. You’re going to have to live with it until the end. I am suggesting four things to consider when choosing a domain name.
People that use your site will come to know it by the domain name. Repeat visitors will often just type in the domain name to get to the site. For example, do you search for “Amazon” when you want to buy a book or do you simply type in amazon.com? If Amazon were to change its domain name to Shop, there would be a lot of confusion. The same goes for your domain name. Once you pick it stick with it.
Domain Name Choices
Even if the obvious choice is your business name that might not be the best. There are four significant issues to consider.
1) Unwise Choice
Is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises… More
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Internet Marketing Rejection
by Rahimah Sultan
Rejection of any kind hurts. It’s no different with Internet Marketing Rejection. What matters is how you deal with it. Rejection does have a place and a purpose in your internet marketing business. You will not get a “yes” all the time. Rather than quitting, use rejection as a motivator. Keep learning about your business and find out what you can do differently or what you can improve.
Power of Rejection
Don’t hand your power over to rejection. Don’t let it rule your mind and control you. If you do, it could be devastating, because you can lose your money and not achieve your dreams and goals.
Rejection Mindset
We tend to take rejection personally because we invest so much time and effort in our product or service. So we need to change our mindset about Internet Marketing Rejection. It’s not personal. When someone does not want to use your services, it’s not about you. Most of the time the prospect’s reasons for saying “no” have nothing to do with you. It may not be the right time, it might not be a great fit for their business, or maybe they are having trouble making a decision at the moment. So you just move on, but you can stay in touch.
Dwelling on Rejection
Avoid dwelling on rejection. Instead focus on what you are working toward and do the daily tasks required to achieve that end. Learn all you can to improve your chances of success and work on your business daily.
Be honest with yourself about what you don’t know so that you can give yourself the opportunity to learn it and to grow, both personally and in your Internet Marketing business. Use the right tools to lessen the chances of Internet Marketing Rejection.
Internet Marketing Measuring for Business
by Rahimah Sultan
Google’s Matt Cutts, in discussing Google’s Internet Marketing Measuring for Business regarding guest posting, states that Google is geared towards recognizing utility. If Google doesn’t recognize utility, then Google will become weaker and someone else will take their place. Only a few people remember Alta Vista. They didn’t provide much in the way of utility….
He then goes on to discuss the importance of measurement.
Measuring What Is Important
Matt Cutts says that a publishing strategy based on Google ranking is not a strategy but a tactic and it’s not a good tactic. He goes on to say that if interesting material is provided, people will read it and they might return if more interesting information is provided. This is creating engagement. That combined activity plays into ranking. Success depends on achieving the underlying business goal.
Some common things that are measured are Page views, Subscriptions, Comments, Quality of comments, Syndication, Time on site, Videos watched, Unique visitors, Traffic sent to partner sites, and much more.
How Do We Know If We’re Interesting?
“There are a couple of different types of measurement marketers use. One is an emotional response, where the visitor becomes “positively interested”. This is measured by recall studies, association techniques, customers surveys and questionnaires. However, the type of response on-line marketers focus on, which is somewhat easier to measure, is behavioural interest. When people are really interested, they do something in response.”
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6 Advertising Tips
by Rahimah Sultan
There are many options available for advertising your business. Six advertising tips are listed here that could be the best way to reach larger audiences within a short period of time for the least amount of money.
Create a website
You can create a website and then place a link to it on other sources that accept ads.
You can optimize your pages and submit them to search engines. Some take money for placing an ad or link on their website, some take money only if a visitor clicks on the link or website and some take money only if the visitor visits a link and buys a product or service. There are many options available for the type of ad to be placed. These include pop-up ads, banner ads, wallpaper ads, video ads, etc. A low-budget option is sending emails to targeted customers.
Presentations of your products
Another way to advertise is giving presentations for your products. Brochures and business cards can be inserted into the business presentation package. Be sure to have accurately designed business cards that include all the vital information about the business like the name of the company, location, services provided, hours, phone number, cell number and contact person. Personalized business cards are a good way to reach customers.
Distribute newsletters with information about your latest offers and discounts. Informational letters of a page length and e-mails can also be sent on a regular basis.
All of this can be accomplished a lot easier by contacting companies who can provide the mailing list of a particular locality, for a small price. You can check the yellow pages for such companies. After getting the information get in touch with the company to get a copy of the latest mailing list. The fees differ from company to company.
Yellow pages
All businesses both large and small place ads in the yellow pages and have benefited. When you place the ad you should include your contact information and products and services.
Radio and TV stations
Radio and TV stations offer better prices during non-peak times, especially after midnight. Check with your local stations for pricing, time slots and discounts.
Newspapers
One can always use newspapers for advertising. First decide on your target audience – age group, sex, and location. Then choose the local newspaper and section where the ad will be placed depending on the audience to be targeted. The classified section of newspapers has special offers. Check the details of the pricing structure for the size of the advertisements, number of words, font size, etc.
Word of mouth
Last but not least, there’s always word of mouth. You can grow your network by joining organizations that deal with advertising like trade associations and chambers of commerce. Active participation in events of these organizations eventually helps you to reach a larger number of prospective clients.
Start using these 6 advertising tips in your business today.
5 Things Your Work From Home Business Needs
by Rahimah Sultan
Operating a work from home business is the perfect opportunity for you to be your own boss provided you’re prepared to do so! Working alone can be very exciting however experiencing small business success at home requires 5 simple components or measures you must consider or take as reviewed below!
Structure
This is to say you’ll need to establish set working hours and not deviate from them simply because you’re working alone and can do what you please! Whether you work for somebody else or have decided to be your own boss, if you’re not productive your ‘paycheck’ will suffer as will your job security or business!
Self Motivation
Establishing the ‘proper’ environment is a well and good as mentioned above however without the proper motivation you’ll get little accomplished! Are you self motivated because if you’re not, trying to be your own boss will likely result in failure so this is something you MUST consider beforehand!
Remember, when working alone you’ll need not only to plan your work on a daily, weekly and monthly basis, but you’ll also need to work your plan! Motivation will be needed to not only work through problems that may arise, and they will, but to also resist the temptation to ‘take time off’ whenever you please just because you can!
Focus
The degree of small business success you may or may NOT experience is dependent upon the quality of effort you… Click to read more
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Become A Champion Internet Marketer
by Rahimah Sultan
In the world of sports there are many champions whose goal is to be number 1 in the world. People will remember the Olympic champion but not who comes in second.
Fortunately, in Internet Marketing you do not have to be number 1, because everyone has the opportunity to become a champion Internet marketer. You have to work hard like an athlete, but you don’t have to be number 1. You just have to be successful at what you’re doing to earn an income and have a scalable system. (one that allows for unlimited growth)
There are a few things that you should be doing to market like an Internet Marketing Champion.
1. You have to LOOK for what is missing and then provide it. Focus on SOLUTIONS. Not only what people need, but if you want to sell well you have to give people what they want. You’ll be much more successful by selling products that are interesting to you.
Before you create a product do research to make sure that people want to buy it. Even if you know they need it. People spend most of their money on what they want, not what they need.
2. You have to do what other people don’t want to do. You already know about the basics: classifieds, search engine placement, submitting articles, publishing your own ezine, building your own opt-in list, etc. But what else are you doing to build your business? Are you marketing offline, testing different sales letters to see what works best, marketing at least an hour a day, reviewing and updating your business plan, attending seminars, etc.?
3. To become a champion internet marketer you have to have a full-time attitude. Even if you only work on your business part time, you have to have a big vision and big reason. Your reason has to be something bigger than just making yourself happier or more comfortable.
4. Besides the right attitude, you have to have a product of value to give away, a medium-priced lead product and a higher-priced backend product.
Internet Marketing Champions know that success on the internet comes from building relationships. Care about what you’re doing and your clients. Become a champion internet marketer by solving people’s problems.