by Rahimah Sultan

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

There are three necessary elements for creating great quality content for your audience. It must be useful and solve problems, and it needs to show them how to do something. You need a platform to get your message out to people. I shall be discussing two places to use for your content marketing.

You can grow your brand and cultivate relationships with content marketing. This will add the depth and visibility that you need in order to be successful in the marketplace. You have many choices open to you for creating varied content and a personalized strategy for your business.

Content marketing includes informative content like blogs and infographics in the early brand-building stages. Once your prospects are ready to make a purchase, you can provide more options such as eBooks or product videos.

Blogs

A blog is a great content marketing asset. Setting up a WordPress blog is simple, and you have control of it. It’s like a store which you fill with products (information) for customers. Be sure to use WordPress.org and NOT WordPress.com.

There are SEO keyword techniques you can use that enable the search engines to find your blog site. Keywords are the words and phrases that Internet users type into the search box of a search engine, such as Google, to find the websites that match what they are looking for. If you are creating content in WordPress on your own domain, WordPress SEO is a must.

This plugin will allow you to configure the SEO settings for each piece of content you write and analyze it for keyword optimization. The right on-page optimization makes it easier for search engines to rank you more accurately so your audience can find you organically.

As you write and post articles about your business you will begin to get free targeted traffic.

Content Marketing Channels

There are many marketing channels for you to choose from that include social media like Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, Tumblr, and WhatsApp.

Choose the marketing channels that best suit your needs starting with one at a time, so you don’t become overwhelmed. Learn how to use one to your advantage before adding another.

Get acquainted with your target audience, engage in conversations that position you as a thought leader and build your brand by getting them to know, like and trust you.

Once you get an audience you can deliver messages directly to them with relevant content that inspires them to take action at any point in the buyer’s journey.

Content marketing is the technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.

You should be able to get started with these two places to use for your content marketing.

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by Rahimah Sultan

Your content marketing strategy must begin with articles as the base. You can put them on your blog or publish them in article directories. It’s preferable to place them on your blog. Whichever you choose, you need to first create them. You can use the following as a guide to writing new content easily.

Generally, people will start with an introduction, list a few points, and write a conclusion. But that presents a problem if you’re stuck. So start with the end, the conclusion. What is it you want people to do as a result of having reviewed your content?

You include a call to action (CTA), but you must ask yourself why anyone would want to take action in the first place. If you don’t have a good answer then the chances that anyone else will are next to nil.

You have to start with the end in mind. Give people a reason for wanting to see what you have to offer. Tell them what it can do to help them solve a problem. Discuss some key points that lead to a logical conclusion.

You want to peak their interest so they’ll follow through and click on that link which leads to a free gift for joining your newsletter or sends them to a blog article that can help with something they’re struggling with or whatever you’re wanting them to take action on.

First, make an outline using your key selling points. This outline is simply a few key things jotted down for your benefit. List the main point and write a couple of lines about it, then go to the next important point and do the same. Use three or four key ideas.

Your outline should look something like this:

The problem – Don’t know how to…

My widget solves that problem by…
a)
b)
My widget solves the problem (how?)
a)
b)

Click here (CTA link) to check out the widget

You’re working backward, in no particular order, and listing the main points. Be sure that each bullet point and subtext leads logically to the next thing, and that in turn leads the reader to take some sort of action.

What would the reader need to feel in order to click on your link? Your conclusion needs to make people feel obligated to do what you say to get what they want.

When you finish discussing your points or ideas, the conclusion should make perfect sense.

Writing new content easily can be simpler than you think when you follow this approach of starting with the end in mind and logically laying out your key points to lead people to where you want them to go, i.e., your CTA.

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by Rahimah Sultan

Content marketing is a type of marketing that involves sharing online material such as videos, blogs, and social media posts. It is the art of communicating with your customers and prospects without selling, and is intended to stimulate interest in products or services.

With content marketing you’re delivering information that makes your buyer smarter. Great quality content, for your audience, should be useful and solve problems. The underlying principle is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately make purchases.

The 25 tips for content marketing are found in the article 25 Content Marketing Tips Every Marketer Needs To Know.



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by Rahimah Sultan

Are you hesitant to start your blog? Blogging has become an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts that make your content more appealing to readers.

Blogging is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public.

Once you get your blog up and running and get a few followers your confidence will grow.

Read more here

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by Rahimah Sultan

If you are thinking about setting up an online business or wondering how to promote one, the following 3 tips for promoting your site will be helpful.

Decide what kind of business you want.

Decide what your business will be. Then set up a blog centered around that interest and promote it with content marketing using your own original articles. Blogging is a great way to establish your online presence. You can employ different marketing strategies to promote your site (blog). These can include articles for ezines, the use of social media platforms like Facebook, paid Ads through Google, and other avenues.

Be sure your blog is one over which you have total control, NOT a Blogger or a Blogspot platform. I recommend WordPress.org and NOT WordPress.com. If you use WordPress.org you will have to find your own hosting company and buy a domain name. Domain names cost about ten dollars a year, and you can use GoDaddy.com, NameCheap,com DomainOrb.com or another company of your choice to find a domain name.

Write content
Write content for your particular audience that solves a particular problem and encourages engagement. Content marketing is about sharing valuable information to attract prospects and turning them into customers and repeat buyers.

You can use your own fresh content to keep your blog up to date and that entices visitors to return.

Once you gain more visibility in the search engines you begin to look more authoritative. It’s human nature to gravitate toward those with authority.

Post regularly
Make regular posts to your blog and use SEO so you get found by search engines. Be sure to use a call to action (CTA) in your posts with a clickable link that instructs people to click for information or products that you are offering which can help solve their problem. If you have a list you can keep them updated about your latest posts.

Before setting up your blog, take time to carefully decide whom you will be writing for and the type of content that you will include.

One of the best ways to showcase your knowledge and skills is to provide content that can help your audience.

You can share your blog content on social media to encourage communication with your target audience and then use those channels to promote audience participation by redirecting them to your blog or a particular post, and you can ask for feedback.

So, thoroughly consider the type of business you want, set up your site, write content to promote your business and gain authority, and make regular posts to your blog. Using these 3 Tips for Promoting Your Site will help you get started.

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by Rahimah Sultan

Three essential elements are needed for creating great quality content for your audience. Your content has to be useful and solve problems, and it needs to show them how to do something.

It should be interesting and written in a personable way. Show your personality as opposed to writing like a professional and just stating facts.

Read the article here

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by Rahimah Sultan

If you don’t have an online presence, you can establish one by blogging. As a beginning blogger, you can use this information to begin establishing your authority and to add fresh content to your site. Fresh content keeps your blog up to date and entices visitors to return.

More…

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by Rahimah Sultan
 

 
 
One tactical marketing strategy is content marketing. It is based on generating and publishing useful information regularly to a targeted audience. In order to have success with it you must do more than just fill your blog with random posts or articles.

Your content must serve a purpose, and it must have a friendly tone that shows your personality and voice. It must be easy to read and well planned.

Click here to read The 5 Golden Rules of Content Marketing for more details.

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by Rahimah Sultan

In Internet marketing, you want to find fresh topics that keep people interested, and use attention-grabbing headlines. Lay out your points in order of importance to the reader. Do not leave the most important elements for the end. You will lose people as they will click away before ever seeing them.

Above all remember you must always have good-quality content.

Read 10 Lessons Journalists Can Teach Content Marketers, for Internet marketing tips.

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by Rahimah Sultan

Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.

The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.

Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.

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