Archive for the ‘Content Marketing’ Category
Article Marketing
by Rahimah Sultan
If you don’t have an online presence, you can establish one by blogging. As a beginning blogger, you can use this information to begin establishing your authority and to add fresh content to your site. Fresh content keeps your blog up to date and entices visitors to return.
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Marketing Success
by Rahimah Sultan
One tactical marketing strategy is content marketing. It is based on generating and publishing useful information regularly to a targeted audience. In order to have success with it you must do more than just fill your blog with random posts or articles.
Your content must serve a purpose, and it must have a friendly tone that shows your personality and voice. It must be easy to read and well planned.
Click here to read The 5 Golden Rules of Content Marketing for more details.
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Internet Marketing Training: 10 Lessons
by Rahimah Sultan
In Internet marketing, you want to find fresh topics that keep people interested, and use attention-grabbing headlines. Lay out your points in order of importance to the reader. Do not leave the most important elements for the end. You will lose people as they will click away before ever seeing them.
Above all remember you must always have good-quality content.
Read 10 Lessons Journalists Can Teach Content Marketers, for Internet marketing tips.
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Content Marketing Strategy
by Rahimah Sultan
Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.
The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.
Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.
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Start Your Blog
by Rahimah Sultan
If you want to showcase your passion and expertise while branding yourself and your products, blogging is the way to go. Blogging allows you to present your knowledge and skills to the public.
If you have been thinking about blogging, now may be the time to start your blog.
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Article Marketing: SEO Tips and More
by Rahimah Sultan
Article marketing is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. Its main purpose is to gain a huge number of online audiences and boost the number of sales opportunities for products or services on websites. It is one of the most successful types of marketing a business can do. This old type of marketing strategy can help marketers acquire new visitors and increase sales on their websites. Article marketing is also one of the least costly ways to market a company. – Wikipedia
I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy resource, and you need to SEO your articles.
There are benefits to be gained from article marketing.
Use these article writing tips to create great helpful content that will spread your message, build your expertise, and that will build your brand and authority.
You can read the article here.
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Use The Rule of Three in Your Internet Marketing
by Rahimah Sultan
It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.
It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.
Use the rule of three in your internet marketing so that you are more engaging as a writer.
People process information by patterns, and three is the smallest number of elements required for a pattern. Use storytelling, sticky ideas, and humor – each with three elements or three bullet points – to engage your audience.
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Tips for Content Marketing
by Rahimah Sultan
The base of your content marketing strategy should be articles. You can put them on your own blog, which is best, or submit them to article directories.
Although most are taught to start the article content with an introduction, there is another way to go about writing your article. You can begin with the conclusion. Sean Mize discusses this in his article, A Proven System to Write New Content Quickly and Easily.
Click here to read the article.
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3 Essential Elements of Quality Content Marketing
by Rahimah Sultan
Three essential elements are needed for creating great quality content for your audience. Your content has to be useful and solve problems, and it needs to show them how to do something.
It should be interesting and written in a personable way. Show your personality as opposed to writing like a professional and just stating facts.
According to an article from CopyBlogger, good content must have the ‘cookie factor.’ “Include enough that you’re always training your audience to open your email, read your blog posts, and pass along your special reports. You’ll find that the more you reward them, the more they reward you.”
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Content Marketing: Three Essential Elements
by Rahimah Sultan
Three essential elements are needed for creating great quality content for your audience. Your content has to be useful and solve problems, and it needs to show them how to do something.
It should be interesting and written in a personable way. Show your personality as opposed to writing like a professional and just stating facts.
Read the article here
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