Archive for the ‘Online Marketing’ Category
Does Article Marketing Still Work?
by Rahimah Sultan
A large part of the reason that certain pages on a website rank well is due to good on-page SEO protocols.
To start with, use a free self-hosted WordPress platform. Make sure the homepage contains highly relevant textual content for the keywords that that you are targeting, and use plugins to help improve your site.
These suggestions and more are detailed in Joe Fernandez’s article titled How I Did On-page SEO For This Website.
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Article Marketing: Why You Should NOT Use Article Directories
by Rahimah Sultan
About six years ago, article marketing was a popular SEO technique. You would write an article on a topic related to your niche and submit it to online article directories. Then you would get a link back to your site. Unfortunately, this technique no longer works as it once did, and it may even do harm to your site.
In his article titled 7 Reasons Why Article Directories Will Hurt Your Site, Mitchell Wright details seven of the reasons why.
If you want to improve your site’s ranking for targeted keywords, there are other strategies you can use for success.
Click this link to read the article.
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Affiliate Marketing Tools
by Rahimah Sultan
You can start a business or boost your current business using the internet and various platforms. A good place to begin is with affiliate marketing.
Affiliate marketing is not easy. It requires a substantial investment of money and/or time.
With affiliate marketing you have the freedom to work from anyplace in the world with a computer and an internet connection, or just from home, without a set schedule.
In order to be successful, you need the proper affiliate marketing tools. If you’re just starting out and using a WordPress.org blog or website, there are many WordPress plugins you can use.
These affiliate marketing tools include Flippa, CJ Affiliate, SEMRush, Duplichecker, Google Adsense, and more.
Read Affiliate Marketing Tools: The 17+ Tools Every Marketer Needs for details and the complete list.
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Blog Article Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Quality article marketing is possibly the best way to promote your website or blog. Following are some online marketing tips to include in your blog article marketing strategy to help you achieve your goals.
Keep Articles Simple
You don’t want a reputation for burying useful information under a lot of technical terms or unintelligible information. So try to keep your article simple and straightforward. Include something of immediate value, in your article, such as a current deal or a problem-solving idea that consumers can use.
Be Consistent
Consistency is key to your success. If you’re just starting out, make a schedule for writing and posting. Maybe you can complete and post one article a week. Consider what you can realistically do and what schedule you can maintain. Do remember that you must put in the work to achieve success, and that it will take time and patience.
Check Your Content
When you’re planning out articles or blog posts for your website, be sure your writing is filled with good original content and that it has no errors or misspelled words.
Proofread your work at least three times before publishing it. Use a dependable spellchecker.
You can use Grammarly.com to check your grammar.
When first considering your blog article marketing or posts, write a quick rough draft just as you would speak, and then go back and check it for errors. Read it aloud to a friend or family member to get advice on how the article flows. You may need to make some changes. Make your writing personable so that you do come across to readers as someone real. After all, you want your readers to have a connection with you.
Do not use article spinners. You should write the articles yourself. Article spinners can’t write like a person. Respect your readers and be professional. Give them interesting content that you’ve written yourself.
Although you need search engine optimization (SEO), consistently check your articles for good-quality content, and deal with search engine tactics later as you learn how to use them.
In summary, keep your articles simple and free of unintelligible information. Be consistent with your posting, and be persistent and patient. And above all, check, check and recheck your work.
Follow these tips for your blog article marketing and you’ll be able to produce quality articles and engaging posts for your readers.
Affiliate Marketing Tips and Strategies
by Rahimah Sultan
If you’re a marketer looking for opportunities in affiliate marketing (Read ) you need to continually improve your strategies if you want success and profits.
Learn how to outrank your competition, select a profitable affiliate program, use low-cost tools for your campaigns, and stay away from bad links among other things.
There is constant demand for consumers’ attention so it’s important that marketers remain creative in order to set yourselves above your competitors.
Read more here…
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Online Marketing: Be On Top In A World That’s Constantly Changing
by Rahimah Sultan
The world of online marketing is fast paced and therefore unpredictable. To have success, you must be willing to continually test and refine your campaigns.
Most traditional business experts talk about following the money and not your passion. If you’re too attached to a business, then you won’t be able to see clearly what to do when it’s not going well. You won’t be able to tell if you need to scrap it and start over.
You need to adapt and don’t be attached, and always test. Read The World Of Online Marketing Is Fast Paced, Which Makes it Unpredictable for the details.
Need An Autoresponder?
Autoresponders: Three Campaigns
by Rahimah Sultan
When a prospect or customer signs up to receive your emails, there should be a response sent by an autoresponder. This should happen whenever someone clicks on a link and makes a purchase or when anyone signs up for a newsletter or membership in your program, to show your appreciation for their time and effort.
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The software sends a sequence of emails to a person who has taken some action. You write the emails, enter them into the autoresponder system, set up the triggering function for the series, and schedule when they should be sent.
Sequence Emails
People generally want more than the initial offering. For example, if readers bought your ebook on the basics of knitting, you could do a sequence of emails beginning with the different types of knitting needles, the second email would be about the yarn, the third on patterns, and so on.
Drip Email Campaign
For readers who are ready to buy something from you, are thinking about it but want more information, and those who are interested in being on your list but don’t know if they want to buy anything right now, use a drip email campaign.
If you had a recent campaign to get more leads by offering something free pertaining to one of your services, and you’ve captured their emails, send this group a series of emails with engaging content about how you created the service to solve a common problem many readers encounter in the running of their business. You can give a case study in one email and another case study in the second email in a story-telling form.
In the bottom of these two emails, offer a short bit of content about your book or service with a link or CTA (call-to-action) button to the book or service on solving the common problem.
Now split your readers into two groups: Those who made a purchase (Group A) and those who didn’t (Group B). Group A will receive automated emails referencing elements of the book shown in emails as to how you can help them be more successful. Once they’ve received a few of the supporting email sequences that may also have links to videos, you can offer your readers a product demo and a free consultation.
In the meantime, Group B is getting occasional automated emails like Group A received, but they also get other emails with different content about other services you provide, including links to content with more information such as a video. Those in Group B who click on the book link show they’re still interested in the book and, potentially, your personalized service but just may not be ready yet.
Webinar Autoresponder Email Series
Marketers like to show their followers how they can carry out something in their business that will help them make more money. Using the drip email example above, a webinar can be offered at some point for Group A because they showed the most interest in the product.
Group A has already seen a video or two as part of the sequence emails they received. Now you can send an email inviting readers to attend a webinar where they can see the service in action and how it can help them decide on using your product or information. When the webinar invitation goes out, readers fill out the form and send it back. This generates the reservation acceptance email that carries a link that is automatically code-created with that person’s identification and takes the person to the webinar link when the time comes to join up.
A day before the event you send a reminder email and again right before the webinar begins. Readers just need to click on the link several minutes before it starts. The link takes them right to the webinar page where each reader is recognized as a pre-registered attendee (because of the ID link code).
When the webinar is over, get the list of attendees and those who didn’t. Create separate channels (lists) for each group. Put aside those who attended but didn’t sign up for the service.
For the registered non-attendees of Group A in the “drip” campaign, now moved into a Group A short-term email list, send an autoresponder message saying they were missed at the webinar but there’s a link for a replay if they’d still like to see it.
If your short-term list of members clicked on the replay link but not the link to get your service, send an automated email several hours later, asking if they’d like to have a consultation to know more. They can click on a link in the email to generate a callback from you or set up an appointment with you.
After 24 hours, send out another autoresponder email reminding them that the discount will be over in 24 hours, so they need to act now. If no actions were taken, you can move non-responding people to another email list to receive regular emails about products and services you have to offer, including emails that just offer valuable content without any sales approach.
Sequence emails, drip email campaigns, and a webinar autoresponder email series are three types of email campaigns you can set up for a boost to your business.
Smart Strategies for Affiliate Marketing
by Rahimah Sultan
You can start or boost your business using the internet and various platforms. A good place to begin is with affiliate marketing.
‘The beauty of affiliate marketing is that you don’t have to invest the time and effort to create a product to sell. You can begin selling something as an affiliate as soon as you have a platform to sell it on.’
There are two important rules to use when promoting products that are not your own:
1. Only recommend products with which you are familiar.
2. Never tell anyone directly to buy a product.
You can read my source for Smart Strategies for Affiliate Marketing here.
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Online Marketing Strategy for Business Success
by Rahimah Sultan
You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.
Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.
So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.
When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.
Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t
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Why You Should Use Autoresponders
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
If you’re just starting out with online business, you may not be familiar with autoresponders.
An autoresponder is a computer program that automatically answers e-mail sent to it; messages set to go out automatically after a contact subscribes to your list.
You should use autoresponders to help automate your business which saves a lot of time. If you’re skillful in how you use them, autoresponder emails can generate a lot of income for your business. This is the main reason you should use autoresponders.
You need an email marketing application to send out your autoresponders. There are many from which to choose. Do an online search for autoresponders, check them out and make comparisons, then choose one that suits your needs. The range is from very basic to certain pieces of software or web apps that you need to integrate with mailing lists for your website or store. Remember, you get what you pay for so choose wisely.
If you already have a mailing list, you can use autoresponders to:
— Send out any type of greeting such as for birthdays and related offers
— Move a subscriber from one set of communications (list) to another after their initial purchase (from buyer to an upsell)
— Send people reminders to encourage renewing after a certain period of time (warranties, policies, etc.)
— Automatically send follow-up information about your other products/services
Some tips for sending autoresponses
Be reasonable with timing. Don’t send every day. Your initial email should acknowledge your subscriber with a thank you and include a link to the product or service s/he signed up for. Then send one the next day acknowledging their subscription with the link again, and state something like “Just in case you missed the email, here’s the link again.”
After the first two immediate emails, you might send something once a week, but not always selling something. You might let your list know about your latest blog post, or something you found that will help them in their business.
Keep the communication relevant to your niche. That is, what you are promoting and your website or blog content.
Stay on the right side of GDPR — data protection laws. This means that you must always have explicit consent before sending any autoresponders (emails), and make it easy for
users to unsubscribe from your emails.
If you have a special announcement or promotion, general news updates, or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.
If you have a special announcement or promotion, general news updates, or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.
Saving time to work on other aspects of your business is the main reason you should use autoresponders.
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