Archive for the ‘Online Marketing’ Category
SMO Strategies in Internet Marketing
by Rahimah Sultan
Social Media Optimization (SMO) involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. Using SMO Strategies in Internet Marketing opens up a communication avenue with current and future customers.
Did you know that having a solid social media optimization (SMO) strategy can also improve your SEO performance and organic rankings?
Good SMO strategies will drive traffic from social sites and search engines and shares, and leverage the power of social sharing to create benefits for your website.
When you create social media profiles and pages, for your business you are creating a platform for discussions/conversations and a community for your fans. Your social profile pages become a form of word-of-mouth advertising.
There are seven steps you can take to improve your SMO Strategies in Internet Marketing that include building your reputation, engagement, and becoming an authority.
“The author of this article states that, “Social media is an ideal platform to communicate your sales messages instantly and in a cost-effective manner. When you include social marketing to your overall marketing strategies, you open up a very powerful avenue of communication with your current and prospective customers.”
For some SMO Strategies in Internet Marketing, Click here to read Tips to Boost Any Business With Best Smo Strategies.
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Become A Champion Internet Marketer
by Rahimah Sultan
In the world of sports there are many champions whose goal is to be number 1 in the world. People will remember the Olympic champion but not who comes in second.
Fortunately, in Internet Marketing you do not have to be number 1, because everyone has the opportunity to become a champion Internet marketer. You have to work hard like an athlete, but you don’t have to be number 1. You just have to be successful at what you’re doing to earn an income and have a scalable system. (one that allows for unlimited growth)
There are a few things that you should be doing to market like an Internet Marketing Champion.
1. You have to LOOK for what is missing and then provide it. Focus on SOLUTIONS. Not only what people need, but if you want to sell well you have to give people what they want. You’ll be much more successful by selling products that are interesting to you.
Before you create a product do research to make sure that people want to buy it. Even if you know they need it. People spend most of their money on what they want, not what they need.
2. You have to do what other people don’t want to do. You already know about the basics: classifieds, search engine placement, submitting articles, publishing your own ezine, building your own opt-in list, etc. But what else are you doing to build your business? Are you marketing offline, testing different sales letters to see what works best, marketing at least an hour a day, reviewing and updating your business plan, attending seminars, etc.?
3. To become a champion internet marketer you have to have a full-time attitude. Even if you only work on your business part time, you have to have a big vision and big reason. Your reason has to be something bigger than just making yourself happier or more comfortable.
4. Besides the right attitude, you have to have a product of value to give away, a medium-priced lead product and a higher-priced backend product.
Internet Marketing Champions know that success on the internet comes from building relationships. Care about what you’re doing and your clients. Become a champion internet marketer by solving people’s problems.
Should I Use a Blog or a Website for My Internet Marketing?
by Rahimah Sultan
First of all a blog IS a type of website. Basically, anything on the Internet is a website. A website is any place you can visit online through a URL or a Domain. The answer to the question ‘Should I Use a Blog or a Website for My Internet Marketing’ is YES.
Let me explain. Blogs were created to make regular posts in chronological order, usually with the latest on top. A post is anything you want to write about or articles related to whatever your site is about. Now blogs use a set of tools that allow you to add, remove, and edit your online content. If you use a WordPress blog you do not have to know any code to have your own blog/website.
If you want to have a web presence, all you have to do is set up a static site on a WordPress platform and add plugins and custom themes (templates) to expand your blog/website with thousands of features.
Using a blog style website is the fastest and easiest way to get started online for a hobby or an Internet business. Should I use a blog or a website for my Internet marketing is now a moot point. Search engines love blogs. Every time you add new content it is picked up by them. If you post new and relevant content regularly, you will get return visitors to your blog.
Most WordPress themes allow you to set up a static website and then add the blogging component as a separate section of your website.
There’s no need to choose between a blog and a website when you can have them both. And you do not have to manage two separate sites.
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A Successful Online Marketing Strategy
by Rahimah Sultan
Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing:
Search Engine Optimization
Content Marketing
Social Media Marketing
SEO should include:
Relevant Keywords
Valuable Content that is Shared
A Website that Loads Quickly
Both Images and Content
Backlinks from Respected Websites
Content marketing is important because it helps build your brand and inspire confidence in you.
Blogs, training videos, podcasts, and even video games can be used in your successful online marketing strategy. Be sure your content is good quality so it will not adversely affect your rankings and damage your brand. It must be free of grammar and spelling errors so that you look professional. Remember that the content you put on your site might be the first impression a prospective client gets of you.
You can use other people’s materials with permission and proper attribution. However, if you author the material, it positions you as an expert.
Once you have provided something of value and positioned yourself as an expert, you are much more likely to build the trust necessary to sell something. You can feature your products or services with a banner ad on your blog or by inviting the prospect to click through to the ecommerce portion of your website.
Social Media Marketing
In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. Then address these issues in a professional manner. Provide them with content that is interesting, not just promotional. Remember, social media is just that – social!
Gaining a certain number of followers or obtaining a target click through rate can be wonderful short-term objectives. However, the final objective of Internet Marketing is sales.
The Internet in general and social media specifically can be wonderful tools for generating sales. But, like all tools, they have to be used properly to produce the desired results.
Always keep the marketing basics in mind in your strategy. Ask yourself these three questions:
1) Why would a prospective customer buy my product or service rather than the offerings of a competitor?
2) Is there a segment of the market that would value the things that differentiate my product or service and is it large enough to support my business?
3) What is the most cost-effective way to reach this segment with the message that my product or service is different?
Then, only launch an Internet-Marketing campaign if it is the most cost effective way to reach your specific target market with your message.
Using a successful online marketing strategy is the way to open the door to sales.
Internet Marketing Strategies
by Rahimah Sultan
As I was taking my morning walk, I was thinking about life’s patterns in general and business ones in particular. We establish certain daily routines that govern what actions we need to take to accomplish what we set out to do. If we work for someone else that employer has a job description with our tasks listed and it usually includes the phrase and other related duties. I was thinking about my Internet Marketing Strategies and what to do to improve them.
As a business owner and Internet Marketer, what marketing strategies can you use to improve your success? Have you written out your job description that includes a plan for marketing strategies and the related duties to accomplish your goal(s)?
You must take stock of where you are and consider where you want to be and how to get there. You must have a very clear purpose and goal. Here are three things to consider.
Market Your Own Product or Someone Else’s
If you do not have a product of your own, there many places to find good products to sell as an affiliate marketer. Click bank, JV Zoo, and Deal Guardian are a few. Just make sure they are good products that solve people’s problems. This is especially important for your list of prospective buyers. You want them to trust you and your recommendations.
Choose Your Platform
Will you be using a blog, social media, mobile media or others? A WordPress blog (Read Article) is an excellent advertising platform over which you have total control.
Online Advertising Techniques
These can include text and banner ads, content advertising, videos and more. Content marketing on your own blog is the best way to go. You can write articles about anything you want and monetize them.
So, put together a job description for yourself that includes the related duties you need to reach your goal and include these three Internet Marketing Strategies for your business.
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Affiliate Marketing Niches
by Rahimah Sultan
According to Jon Allo, the most popular affiliate marketing niches are health, wealth and romance which are evergreen niches, because people will always have problems they want solved.
As an affiliate marketer you find a product that you like and then you promote it. You want to find useful products in affiliate marketing niches that solve people’s problems.
If you do not like these niches there are plenty of others to consider that include:
Self Help
Insomnia
Gourmet Foods And Coffee
Parents And Children
Pets
Household and Home
Hobbies and Leisure
When deciding on an online business that includes affiliate marketing you must consider several things, among them just the basics that some people do not think about. (See article) As an affiliate marketer, you can promote digital products and combine them with tangible ones.
If you choose any of the affiliate marketing niches mentioned and they are digital products, you can also offer tangible products that compliment them such as calming candle lights, health supplements, stress-busting devices, and even massage technology for the self-help niche. If you choose the pets niche you can promote pet food and toys along with a digital course on caring for a pet.
Do your research to determine what you need for setting up your online business. Then decide whether or not you want to include affiliate marketing niches.
Click to Read Jon Allo’s article.
Success With Affiliate Marketing Programs
by Rahimah Sultan
As an affiliate marketer, your main objective is to sell the products and services offered by your partner merchants. In order to have Success With Affiliate Marketing Programs you will need to increase your web site traffic. Following are a few tips to success with affiliate marketing.
It stands to reason that the most successful sites on the internet are the ones with the most traffic. The best way to get more traffic is through search engine optimization (SEO).
Another way to get more traffic is by joining article directories. To join an internet directory, you will have to submit your site for approval, and it will be categorized accordingly. Only submit with keywords relevant to your niche.
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A third way to increase traffic is to use fresh content. Your site must have fresh, useful content as well as tools that will help your target audience.
Then you must build relationships with your potential customers.
By using these four approaches you can have Success With Affiliate Marketing Programs.
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Doc Stone’s Sales Funnel
Emails For Cash: Part One
by Rahimah Sultan
If you’re anything like I used to be then I’m sure you’ve had your share of troubles when it came to email marketing and the frustration of trying to make your first dollar…failing time and time again trying to use emails for cash.
No matter how hard I tried I couldn’t pull one lousy dollar from my list. ONE LOUSY DOLLAR!
I was convinced that email marketing and learning how to make money through emails was more complex than a Rubik’s cube. Through experience, I finally started figuring out what worked!
Emails For Cash is a product that will help you to skip some of the trial and error frustration I dealt with in my email marketing efforts.
This video course shows you step by step different strategies and methods for using email marketing and how to write and use emails.
Video #1 is an overview of email construction: Subjects, headings, body, links and the closing.
Video #2 covers Copy Writing Skills:
Using persuasive language that holds your readers’ attention and compels them to keep reading
Creating powerful headlines that describe the benefit of your product for the reader
Constructing your main message with bullet points to get the readers’ attention
Making the benefits to your readers clear
Having a powerful call to action telling them what to do such as click here or fill out the form
Providing ways for people to contact you
Composing emails with a free gift included
Videos #3 – #5 cover ways to profit with email marketing: Two examples are using a squeeze page or your own product.
Although the autoresponder used in this video course is AWeber, I prefer to use Host Then Profit because it is very much more than just an autoresponder. And, I use only one list with my funnel.
Always remember that in order to sell, you must also give away good quality freebies so that your customers don’t feel like you just want their money.
Never give up! Use Emails For Cash and craft emails that will bring you income.
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Online Marketing For Long Term Traffic
by Rahimah Sultan
In TJ Philpott’s article Publishing Content For Long Term Traffic he discusses three simple ways that using content can keep you in front of people online.
Publishing content is one of the best ways to build traffic online. If your content is of good quality it can circulate online indefinitely, and this can brand you as an authority in your field. If it remains relevant the long-term benefit is continual traffic. Three ways to do online marketing for long term traffic and for branding and getting traffic long after being published are blogging, articles and video.
Blogging has become the rule now rather than the exception for maintaining an online presence.
Article directories are still a great platform for publishing content. People still use them to find what they are looking for, and article directories archive older publications so, that information can be accessed.
Video is becoming one of the most popular methods of sharing content, because people are visual and they would rather see and listen as opposed to read text. The fact that they can see and hear you builds trust and loyalty much faster. (Click to read article)
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10 Essential Tips In Email Marketing
by Rahimah Sultan
Email marketing is used when you obtain the email addresses of visitors to your blog or website by using an opt-in form.
The opt-in form is an area where you request the name and email address of a reader in exchange for a report or information article, usually offered free and as an addition to a sales page.
Once email addresses are procured, subsequent emails are sent, at various intervals, to the reader offering further free information and options to subscribe to membership sites or opportunities to receive further support and advice on a specific topic.
Email marketing is the sending of the periodic emails promoting further benefits.
Top tips when carrying out this type of marketing are:
1. Straight forward opt-in form – make sure the reader knows exactly how to request information using simple boxes and instructions such as one box for their name and another for their email address
2. Opt-out information – always reassure the reader that, should they wish to be removed from a mailing list, this is done without question and immediately
3. Be up front – provide your subscribers with all information regarding subsequent emails and frequency, what they can expect from you and what they will get or benefit from by your emails and information provided
4. Always provide a “call to action” – readers need to be instructed on what to do next so always request a call to action and what will be received by the reader once done
5. Easy reading – make your information easy to read with a basic format, titles, subtitles and key words so a reader can scan the information and get the important facts
6. Request feedback – ask the reader what they want and request feedback and comments on your content and reports. If it doesn’ deliver as promised, ask for advice on improving
7. Regularity – provide updates and information on a regular basis. Your readers will learn to expect newsletters, emails, and so on, on a regular basis so will not be surprised when they receive subsequent emails
8. Varied media – remember there are various ways to access the internet and many people use desktops, laptops, mobile apps, tablets to name a few so the layout of your information is important. Check the content on various devices and make amendments to make it attractive to the eye if possible
9. Remain approachable – let your own character and personality come through in your writing and you will gain association with your readers. If you stay human you can be viewed as a reliable source of information
10. Add value – make sure everything you say provides your reader with a valuable experience such as providing tips, lists, how to achieve something and worthwhile reading.
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