by Rahimah Sultan

 

If you run a small company or are thinking about starting a business, you may find that the world of blogging is something you want to be part of. It’s a great way to get the word out to consumers about your product or service.

 

As a business owner, the key to having a successful blog is keeping your goals clear and concrete at every step of your blogging journey. If you’re just learning about the exciting possibilities of blogging technology, it’s very easy to get sidetracked.

 

If you want your blog to succeed you need to stay focused. Write up a plan that includes how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects, and then stick to it with the same kind of determination that you used when you first started your business.

 

Blogging is an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts to make your content more appealing to readers.

 

There are many platforms for blogs that include WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.

 

WordPress.com is free but you will not technically own your blog. It can be suspended at any time, and .wordpress is in your domain name. WordPress.org is free, you have control and there are search engine friendly options, although you must pay a host to support it.

 

WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skill for uploading files to a web server using FTP (file transfer protocol) and such.

 

Blogging for business is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post length can contain as few as 350 to 400 words.

 

If you’re looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.

 

If you have been thinking about blogging for business, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.

 

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by Rahimah Sultan

 

Blog article marketing is useful for your online business. It’s a cost-effective way to drive traffic to your website or blog, a way to get your website indexed on search engines, a way for web promotion and backlinks, and it’s a vehicle for obtaining potential customers.

 

Cost

 

You can showcase your business, products and/or services for free or you can use paid advertising or both. When you write about what you’re offering, you can place a link in the article that redirects wherever you wish – another article or website.

 

Traffic

 

Write quality, keyword-rich, informative articles to pull in more online consumers and Internet users to view your site.

 

Website Indexing

 

When you use keyword-rich articles with proper SEO your site can be found by search engines which in turn allows more people to find you and your information.

 

Promotion and Backlinks

 

In your article writing, the links you include can give you more exposure and get more people viewing your site. Good quality articles are important for gaining more readers.

 

When writing a new article, link to one of your other articles. Using one article to promote another will increase reader interest.

 

Obtaining Customers

 

Blog article marketing is an effective way to convert readers into potential customers and boost online business.

 

Aim for writing a minimum of one article a week. Creating content regularly will also enable you to produce content more efficiently in the future. Use your articles to offer knowledge to your readers. People are always looking for free advice. Use your own voice when writing. Don’t try to sound like an expert, unless you are.

 

An article is a full-text document that is used for communicating information and creating awareness about your product or service. It has become the successful way to drive more traffic to your website.

 

If you own a business or home business and want to spread the word about it, blogging can be a method of doing so and a way of branding yourself. You can write articles about your products or services and post them on your blog with a link to those products or services.

 

Use blog article marketing to keep down advertising costs, pull in more online consumers and Internet users to view your site, for website indexing on search engines, for promotion and backlinks, and for obtaining customers for your products or services.

 

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by Rahimah Sultan

 

 

First of all, update your site. If your website has been around for a long time you have an SEO advantage which is not the case for newly created sites. On the other hand, it will probably have some outdated information and some bad links.

 

Second, you need to use some PPC and social media ads. Without paid promotion on the internet, it can be slow work getting noticed, and social media can be just as useful as Google in directing traffic to your site.

 

Third, integrate marketing tactics, and

 

Fourth, create more content. Content marketing is a good way to reach audiences while showcasing the knowledge base of your business.

 

Read 4 Internet Marketing Tips to Increase Online Traffic and revenue in 2017.

 

 

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by Rahimah Sultan

 
 
 

To be successful online you must have a marketing plan. This is your foundation and your online marketing strategy for success. SEO (search engine optimization), content marketing, and social media marketing should be included. You need SEO to allow search engines to find you, content marketing to help solve peoples’ problems and engage prospects and customers, and social media to help you listen to what people are saying and to generate leads.

 

You can read A Successful Online Marketing Strategy for more details.

 
 
 

Set Up Your Blog or Build your Business
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by Rahimah Sultan

 

 
 

If you are thinking about setting up an online business or wondering how to promote one, the following 3 tips for promoting your site will be helpful.

 

Decide what kind of business you want.

Decide what your business will be. Then set up a blog centered around that interest and promote it with content marketing using your own original articles. Blogging is a great way to establish your online presence. You can employ different marketing strategies to promote your site (blog). These can include articles for ezines, the use of social media platforms like Facebook, paid Ads through Google, and other avenues.

 

Be sure your blog is one over which you have total control, NOT a Blogger or a Blogspot platform. I recommend WordPress.org and NOT WordPress.com. If you use WordPress.org you will have to find your own hosting company and buy a domain name. Domain names cost about ten dollars a year, and you can use GoDaddy.com, NameCheap,com DomainOrb.com or another company of your choice to find a domain name.

 

Write content
Write content for your particular audience that solves a particular problem and encourages engagement. Content marketing is about sharing valuable information to attract prospects and turning them into customers and repeat buyers.

 

You can use your own fresh content to keep your blog up to date and that entices visitors to return.

 

Once you gain more visibility in the search engines you begin to look more authoritative. It’s human nature to gravitate toward those with authority.

 

Post regularly
Make regular posts to your blog and use SEO so you get found by search engines. Be sure to use a call to action (CTA) in your posts with a clickable link that instructs people to click for information or products that you are offering which can help solve their problem. If you have a list you can keep them updated about your latest posts.

 

Before setting up your blog, take time to carefully decide whom you will be writing for and the type of content that you will include.

 

One of the best ways to showcase your knowledge and skills is to provide content that can help your audience.

 

You can share your blog content on social media to encourage communication with your target audience and then use those channels to promote audience participation by redirecting them to your blog or a particular post, and you can ask for feedback.

 

So, thoroughly consider the type of business you want, set up your site, write content to promote your business and gain authority, and make regular posts to your blog. Using these 3 Tips for Promoting Your Site will help you get started.

 

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by Rahimah Sultan

 

Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him. Affiliate marketing is the basis for all other Internet marketing strategies.

 

Originally, affiliate marketing involved lots of spamming, false advertising, trademark infringement, etc. Since the invention of complex algorithms and advanced security, it’s safer to do business and shopping online. This even led to …  More

 
 
 
 

by Rahimah Sultan

My first blog was on Blogspot.


I didn’t know much about blogging, but started anyway. I used it for an affiliate program I signed up for online.


The program owner offered a template that I used. All I had to do was write my article, using that template, and publish it on Blogspot. The affiliate link code was already included.

I learned a lot using that template and blogspot. I would play around with it to figure out how to use HTML and how to do a few other things.


The drawback of using that platform was not having control.


I now use a WordPress blog over which I have total control.


The following four blogging tips will help you get started.

1. Decide what to blog about.

You will need to know what content you’ll be covering on your blog, in order to choose the proper domain name and theme.


Give this a lot of consideration, as once you’ve set up your site, it will be rather difficult to undo without starting over.

2. Choose a blogging platform.

Within WordPress, you have two options which are often confusing to people. They are hosted and self-hosted.

Hosted is “WordPress.com blogs.”


Self-hosted (recommended) is “WordPress.org blogs.”

WordPress.org blogs give you total control.

3. Find a host.

Once you’ve chosen your blogging platform (.com or .org) you need to find a hosting company to “house” your blog.

Then pick a domain name, install WordPress, and decide on your blog design and the bells and whistles you want.

4. Your domain name should be your actual name.

If that’s not possible, choose a name that represents what your blog is about or one that reflects your niche.

Take into consideration the following four points.

a) Use a short name

“Johnson’s Tea Marketing Campaigns, Inc.” would be an awful domain name. Visitors would find it difficult to type.

b) Do not use plurals

Brendas Software. Is the domain name Brendassoftware.com or Brendasoftware.com?

You don’t want to confuse your users.

c) Use Relevant Keywords in Your Domain Name

If your business focuses on a very specific area, strong consideration should be given to using relevant keywords in your domain name.

d) Your Domain Name Should end with “.com”

End your domain name with “.com” and not some other extension such as .us, .net, .biz, etc.


The simple fact is that when people think of sites, they always type in .com

You’ll get installation instructions with your hosting package.

Do not let lack of knowledge be an excuse for not doing something.

Just start gathering information by doing online searches and get educated on how to proceed.

Now, decide what to blog about. Choose a blogging platform.

Find a host, pick a domain name, install WordPress, design and use your blog!

These Four Blogging Tips will help you with your blogging plan.



Your Hosting and More

by Rahimah Sultan

 

Website promotion is an ongoing process for attracting visitors to your website. You need high-quality content for lead generation, increased traffic, and search engine rankings.

 

Your website needs to be optimized for search engines, and you need to promote it in as many ways as possible, including using social media.

 

You can read the article, Tips on Web Site Promotion for Home Business Owners, here.

 

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by Rahimah Sultan

 

 

Affiliate marketing is the basis for all other Internet marketing strategies. It originally involved lots of spamming, trademark infringement, false advertising and more. Now it is safer to do business online because of advanced scrutiny of terms and conditions by the merchants. As affiliate marketing opened up more opportunities, it also increased marketing competition.

 

Affiliate marketing was started on music-oriented websites. They placed a list of music albums on their site and paid others to put those links in their websites when a visitor bought an album through their site.

 

In affiliate marketing, the publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant.

 

More…

 

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by Rahimah Sultan

 

 

In affiliate marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized for E-mail Marketing and Search Engine Marketing for the success of the product. Web traffic can be traced with the help of a third party or owners of the affiliate programs. Originally, affiliate marketing involved lots of spamming, false advertising, trademark infringement, etc. Since the invention of complex algorithms and advanced security, it’s safer to do business and shopping online. This even led to better scrutinizing of …
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