by Rahimah Sultan

Affiliate marketing is the basis for all other Internet marketing strategies. It originally involved lots of spamming, trademark infringement, false advertising and more. Now it is safer to do business online because of advanced scrutiny of terms and conditions by the merchants. As affiliate marketing opened up more opportunities, it also increased marketing competition.

Affiliate marketing was started on music-oriented websites. They placed a list of music albums on their site and paid others to put those links in their websites when a visitor bought an album through their site.

In affiliate marketing, the publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant.

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