by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

A sales funnel is the buying process that you use to lead customers or prospective clients through to purchase a product. It is a series of steps within a particular sales model. These steps can consist of landing pages, blog pages, retargeting ads for bringing people back into the loop if they’ve left, and email follow ups.

Simply put, a sales funnel is the journey you take your website visitors through when trying to sell your products and services to them.

The top of the funnel works to attract people, the middle of the funnel is a kind of nurturing process such as getting people on your email list, and in the bottom you’re doing additional follow up.


Here are four main stages for your sales funnel:

Read magnet
Lead magnet
Introductory offer
Core offer


One strategy you can use to create sales funnel opportunities is to send an email to your list asking them what they need help with, a kind of survey. Your subject line can be, “Can I ask you a question?” Then ask the question.

As people respond, track the common issues or problems that are most popular and use them to create a funnel based on those core needs. You can also incentivize responses by saying you’ll pick a certain number of people to receive a one-on-one 15-minute consultation or whatever else you choose. Now you have a way to address their needs and concerns and a way to get to know and better understand them.


Your Read Magnet makes it all about the reader, before ever asking for the opt-in.

Now that you’ve got your funnel, it’s time to warm up your reader. This can be done by using the survey results to start mapping out a blog post that hits on the one struggle most of your audience is plagued with. Go in-depth with the information.

It doesn’t have to be a blog post. It could be a video, podcast or a Facebook live broadcast that you transcribe and turn into a blog post. Make sure this is all related to the overall purpose of your sales funnel. This should link to your lead magnet which has been included throughout the post.


Your Lead Magnet

Now you want people to see your lead magnet. You can do so by emailing your list with a link to the post, posting the link inside your Facebook group, placing it on your social media channels, and driving some paid traffic, among other things.

You want people on your page consuming content and opting in for your lead magnet, which can be:

1) Cheat sheets
2) Checklists
3) Swipe files
4) Buyer’s guides
5) Email courses
6) A recording of a talk you gave
7) Step-by-step blueprints

This is by no means an all-inclusive list. Be creative.


Introductory Offer

Once people have opted in, it’s time for an intro offer that is a relevant low-cost offer you make to a new subscriber once they have joined your list. Offer something that is relevant to your funnel and that is hard to say no to, while you “have their attention.”

Each step feeds into the next without any disruptions to the flow. This avoids losing anyone who might otherwise close the window or delete your email.


A few tips…

1) Keep intro offer below $50
2) The offer should be relevant to your read magnet, lead magnet and core offer
3) It should 10x the value they’ve received in your read magnet and lead magnet
4) It should be offered on the Thank You page once someone opts in for your lead magnet
5) It should not be used as a money-maker, instead use it to change the relationship from subscriber to customer


A few things to offer, among many:

A video course
Done-for-you graphics
Audio course
Mini-group coaching calls
$1 trial for your product or software

Now you sell your intro offer through another blog post. Once someone opts in for your lead magnet, they’re redirected to the post that contains something of real value, while they wait for the lead magnet email to arrive. They can only get this by following the instructions and clicking the link to the new post.

You want to keep the reader engaged while moving them down the page to where you present the intro offer for the first time. Now you’re building trust.


Core Offer

Your core offer has to be a great one. It has to be detailed, value-packed and help your customer achieve a specific outcome, goal or result.

Your core offer can be an online course, high-ticket coaching, done-for-you services, some software, mentorship, a physical product, etc. It’s your call.

A sales funnel gives you leverage and puts you in control to be able to do what you want whether it’s more travel, to stress less about generating leads if you’re selling services or digital products, and growing your business.


You can use these four stages for your sales funnel to move your business forward.

Source: How To Create a Dangerously Effective Automated Sales Funnel


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by Rahimah Sultan

 

 

Is this the year for you to start making money online? You probably know that people have made enormous amounts of money with this online business model. You can start making money from home with affiliate marketing.

 

If you aren’t sure that it still works (or how to make it work for you), check out this guide. It’s broken into the following chapters:

 

1) What is affiliate marketing?
2) Finding the right affiliate programs
3) How to choose your first affiliate product
4) Affiliate marketing tools
5) Affiliate marketing FAQs

 

Affiliate marketing allows you the freedom to work from home or any place in the world with Internet access.

 

Success in getting each step done will fuel your motivation to keep going until your first sale.

 

Seeing your first commissions come in will be all the motivation you need to achieve the affiliate marketing business of your dreams.

 

Click here to read the article

 
 

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by Rahimah Sultan

 

 

Writing articles about topics that interest your prospects is a great way to become a trusted expert in your community. However, there are some important things to consider for ensuring your blog article marketing is effective.

 

Be sure that you’re reaching your target audience. These are the recipients for a particular advertisement or message. For example, people interested in starting a home business or those in a certain age group interested in certain fashion or prospects interested in weight loss, etc.

 

Be sure to have a very clear call to action included in the article. For example, if you have a free download to offer as a way to build your email list, it should be included in the article. Make sure that readers must enter their name and email address to receive the “freebie.” Once you have that information, you can engage with prospects and continue follow up with them.

 

In order for article marketing to be effective, you need to do it well and be consistent in your efforts, and provide quality content.

 

So start with a schedule that you know you can stick to. You can strive to publish one article every week, for starters, and then add more. You need to realistically assess what’s sustainable for you.

 

Blog article marketing is useful for your online business. It’s a cost-effective way to drive traffic to your website or blog and a way obtain potential customers. When you write about what you’re offering, you can place a link in the article that redirects wherever you wish – to a squeeze page, another article or website.

 

When writing be sure you’re reaching your target audience, include a clear call to action, and start with a schedule that you can maintain.

 

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by Rahimah Sultan

 
 

You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.

 

Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.

 

So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.

 

When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.

 

Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

 
 
 

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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

The rise of the internet has had a profound effect on all our lives, radically altering how we live and work. In our on-demand society, one of the single most important benefits has been the ability to work from any place in the world and digitally earn an income. This idea appeals to scores of people who are frustrated with the 9-to-5 life and are seeking ways to free themselves from corporate responsibility.


You can start or boost your business using the internet and various platforms. A good place to begin is with affiliate marketing. Affiliate marketing allows you the freedom to work from home.


What Is Affiliate Marketing? When you sell anything for anyone else and you receive a commission for it, you’re marketing as an affiliate. You’re independent and on your own, not just a salesperson working for that company. Although there are no limits that need to be met, the more you sell the more you earn. You can effectively earn money by marketing for many companies at one time. There are no limitations and you don’t need to create your own products or services to earn money selling anything in this format.


Affiliate marketing success isn’t easy. Unless you have a significant audience or a platform, selling anything will require a substantial investment of both your time and money. You can’t do it without traffic – someone to see your offers.


You have to get people to care about you. You have to get them emotionally invested in you before you can sell them anything. Don’t try to sell something right away, at least not until people become fully vested in you and your personal journey.


You need to create a diversified platform. If you have a blog, don’t focus solely on that. Build a Facebook Group, an online forum, and other ways that you can stay connected with people.


Once you’ve built your platforms, develop and nurture your audience. Connect with them on social media channels. Respond to their emails. Engage with them in comments. Make it easy for them to reach you. You need to connect with your audience and develop that relationship over time. They need to get to know and trust you.


When you’re ready, search for the right product or company that’s relevant to your audience.


If you’ve taken the time to build an email list, you can use that opportunity to survey your subscribers. Ask them, specifically, what they’re most interested in. The answers can allow you to laser-focus your affiliate offers in the right direction.


When building an email list, you need to offer something in return. Use email providers like InfusionSoft, MailChimp, Aweber, or any number of others, to send out the email to a survey. Survey Monkey is good for building your survey. Determine the best thing to offer and be sure to get clear on what your audience needs to do and what you’ll give them in exchange.

It can be a free cheatsheet, a downloadable how-to ebook, or some other useful item.


You then need to apply to related networks such as ClickBank, CommissionJunction, Rakuten’s LinkShare, and Impact Radius, which are some of the larger affiliate networks, or numerous others.


Just know that you must submit an application to most of these networks to be accepted. Once you’re accepted, you’re often required to apply directly to the merchant afterward. So there are two layers or gates that you need to bypass. That’s also why it’s important to build up your platform and create that emotional bridge between yourself and your audience before attempting to promote anything to them.


Now you need to build content to promote. You can use countless mediums of which your blog is the most important. Build content that delivers massive value and that is engaging.


Every single network or merchant will provide you with specific links that you can use to promote whatever it is you want to sell. Be sure to study the details of any offer that you decide to use. Then, build out your affiliate links and ensure that the sales and clicks are registering to your account. You can use URL shorteners like Bitly or one of these to make the links more manageable in terms of length.


Affiliate marketing allows you the freedom to work from home. So be persistent and don’t give up.

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by Rahimah Sultan

 

 

Tom Dupuis, of Online Media Masters, discusses how to make money with affiliate marketing. In his article, so titled, he discusses how affiliate marketing works and the biggest success factors. This in-depth article covers setting up a blog, hosting, finding a niche, types of affiliate programs, affiliate market places, signing up, nofollow affiliate links, SEO, monetization of YouTube videos, and much more.

 

You can read the article here.

 

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by Rahimah Sultan

 

Sitting down to write an article without knowing what to say really wastes time. A blogger wants to write extremely useful and insightful content.

 

There are a few simple, common habits that will help you do your best writing in less time. Here are five tips for becoming a creatively prolific content creator.

 

Keep a stack of good ideas on hand
Keep a running list of topics. There are many sources for ideas. You can sign up for Google alerts with a few industry keywords. You can skim national newspapers and magazine stories, read small publications and trade publications, try new mediums like YouTube videos, and listen to podcasts. These are only a few suggestions.

 

Blog in Batches
You may need to find photos, upload them and enter credits. Of course you need great headlines. This can be done in one sitting for future posts.

 

Don’t try to write during your least productive time periods.

 

We’re hard-wired to be more naturally creative at certain times of day. Use that to your advantage. Try to organize your life so that your peak creative time is free of trivial tasks, phone calls, or social media. Write as much as you can during this time frame.

 

Write ahead
Back up all your deadlines by at least 48 hours, instead of writing frantically and having to post right away. Then you’ll have time to write a first draft today, leave it alone, and revisit it tomorrow.

 

Keep it simple
When writing your posts, don’t ramble on too long or wander off onto multiple trails and tangents. Follow one train of thought, and don’t overthink it. If you have more ideas on a subject, split them up and create a series. Don’t try to cram everything into one post.

 

So, stay on top of your blogging by keeping a list of ideas on hand. Blog in batches and don’t try to write during your least productive periods. Give yourself a 48-hour time frame so you don’t have to write and post your article immediately, and keep it simple. Using these five tips for becoming a creatively prolific content creator can help with your blogging.

 

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by Rahimah Sultan

So what do you need to establish your online presence?

You want people to know about you, to know you are open for business online. People need to know you exist in order to connect with you.

Setting up shop on the Internet entails the same process as creating an offline business. You have to come up with a name, find a suitable location, and advertise it.

Following are three tips for establishing your online presence.

Address

Just as with an offline business, you first need to decide on a name. Your online address or domain begins with buying virtual real estate so you can brand yourself. You need to look for some online real estate to which you can attach your name. This means purchasing a domain name that is unique, easy to spell and sound out, and not already taken.

You need a name that defines you.

Make your domain name relevant to your content, service or business. Keep it short and look for an exact match. Ideally, you want your own name. If it’s not available, look for something as close as possible.

You can use your name or place a hyphen between your first and last name or use your name along with some aspect of the business.

Choose wisely or it could become costly or even impossible to change it later. Use the “com” extension as opposed to “org” or “net” for business names whenever possible.

There are many domain name providers you can use. Run an online check for a few and compare prices. When buying a domain name, purchase the name only and do NOT sign up for anything else they offer like web hosting special security or other available services.

When you select a web hosting account, you’ll have access to what you need for setup.


Location

Now that you have your domain you need to choose a web hosting account. This is where your domain (website / business) will be housed. This will be where your shop or business is located online.

Buy your own hosting package so that you have total control. Once you have your hosting you can then install a WordPress blog for free, as it will be part of your package. It is the most popular blogging software in the world, it has unlimited plugins and themes, free templates and much more.

This is your asset that is totally under your control, and it can be monetized. Do not use free blog hosts, as you will have absolutely no control if you later decide to change anything. Any work you do on it will be for nothing. I suggest a WordPress blog over which you have total control.


Advertising

If you have an offline business that you are bringing online, use blog posts to talk about how to perform what you do. It could be consulting, making jewelry, presenting seminars, speaking engagements, writing books, affiliate marketing, creating online courses, writing eBooks, etc.

You can monetize your blog by including an appropriate link, in your posts, to something you are selling. This can be your own products, affiliate links or other offers.

You can get visitors to your site (blog), through social media, visible content on search engines, reading and commenting on other blogs, linking to other blogs, and regularly blogging. Post a minimum of once a week, especially, when just beginning to blog.

There are many advertising resources available both free and paid. Know that you will not develop a huge following overnight. It takes time, patience and perseverance. In time, some of your site visitors will become buyers.

You want people to know that you exist, so create your online presence with a domain name appropriate for your business, get a hosting package, set up business on a WordPress blog, and advertise to let people know what you have to offer.

Use these three tips for establishing your online presence.


Get Your System With Autoresponder Here

by Rahimah Sultan

 

In Internet marketing, you want to find fresh topics that keep people interested, and use attention-grabbing headlines. Lay out your points in order of importance to the reader. Do not leave the most important elements…

 

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by Rahimah Sultan

Marketing trends are continuously evolving. Following are four tips for online marketing in 2018.

Influencer Marketing

Influencer Marketing Will Change. It is closing the gap with video advertising. Readers want shorter roundup posts with more authentic stories and actionable knowledge. Focus on “collaboration” with influencers to create content that speaks to your and the influencer’s audience.

Artificial Intelligence

Artificial intelligence will enable marketers to do a better job with things like email personalization, A/B testing, and more. Although we’ve been able to get names and data for a while, AI will soon progress to the point of potentially helping to figure out which messaging is working, and which needs improvement.

When it comes to websites, personalization will go a step further by examining your site users’ history and providing them with relevant content, for wherever they are in the buyer’s journey.


SEO

SEO is forever changing, and Google’s algorithm updates will shake up things for marketers. For example, keywords will require a greater emphasis on natural, long-tail key phrases, optimized for the increasing popularity of voice search—which, as you might imagine, works more like how we actually talk.

Instead of “marketing trends 2018,” make a question of it just as you would speak.

As voice search becomes more user-friendly, technology is shifting to voice understanding, as opposed to voice recognition. SEO elements like search history, keyword research, location data, and more, will all be affected by this change.

Search engines are getting a lot better at figuring out what people are looking for when they enter a question into the Google search box. You need to figure out what questions people are asking and go after those questions with your SEO strategy.

Ad Blocking

Marketers need to be prepared to allocate budgets to working around ad-blocking technology. These include social media and influencer marketing—mentioned above, as well as inbound.

Blog posts and articles still work to improve the SEO of your website.

To recap, influencer marketing will change, artificial intelligence will enable marketers to do a better job with personalization, SEO will require a greater emphasis on natural, long-tail key phrases, and you can circumvent ad-blocking technology.

These four tips for online marketing in 2018 are not new. They build upon existing trends.

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