by Rahimah Sultan

Most of us know that to entice visitors to our web site we need to offer a freebie of some kind for Increasing Website Opt-ins. Not only should we offer this, but it should be something of value. It needs to be a solution to the problem that the visitor was searching for on line. This opt-in freebie is the one thing the visitor has to have in order to move forward.

Web site visitors will not treat your site like a brick and mortar business, looking around to see what you have. They are searching for a particular product or service. You have to direct their attention to certain parts of your site and make it easy for them to navigate.

You have to really understand your visitor who leaves clues as to what they were really looking for, based on how they arrived there. You may need to use survey software to find out why they’re visiting but not buying. Ask them questions like who they are and what kind of information they’re looking for.

Click here to read Colin Martin’s article: Increase Your Website Opt-Ins With Freebies That Really Matter To Your Visitor

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by Rahimah Sultan

Google’s Matt Cutts, in discussing Google’s Internet Marketing Measuring for Business regarding guest posting, states that Google is geared towards recognizing utility. If Google doesn’t recognize utility, then Google will become weaker and someone else will take their place. Only a few people remember Alta Vista. They didn’t provide much in the way of utility….

He then goes on to discuss the importance of measurement.

Measuring What Is Important

Matt Cutts says that a publishing strategy based on Google ranking is not a strategy but a tactic and it’s not a good tactic. He goes on to say that if interesting material is provided, people will read it and they might return if more interesting information is provided. This is creating engagement. That combined activity plays into ranking. Success depends on achieving the underlying business goal.

Some common things that are measured are Page views, Subscriptions, Comments, Quality of comments, Syndication, Time on site, Videos watched, Unique visitors, Traffic sent to partner sites, and much more.

How Do We Know If We’re Interesting?

“There are a couple of different types of measurement marketers use. One is an emotional response, where the visitor becomes “positively interested”. This is measured by recall studies, association techniques, customers surveys and questionnaires. However, the type of response on-line marketers focus on, which is somewhat easier to measure, is behavioural interest. When people are really interested, they do something in response.”

Click here to read more Internet Marketing Measuring for Business information

by Rahimah Sultan

While watching TV the other day, a particular commercial caught my attention. I usually just tune them out. As it was approaching President’s Day in the United States, this particular advertisement was for an automobile sale coming up on that particular day, as it is a popular day for stores to start their sales. So, I was thinking of this advertisement in terms of advertising online.

Monday February 17th was President’s Day in the United States. While deciding the content for this blog post, I did some fact checking regarding the day. Here’s what I got from Wickipedia.

Presidents’ Day is an American holiday celebrated on the third Monday in February. Originally established in 1885 in recognition of President George Washington, it is still officially called “Washington’s Birthday” by the federal government.

Although Lincoln’s birthday, February 12, was never a federal holiday, approximately a dozen state governments have officially renamed their Washington’s Birthday observances as “Presidents’ Day,” “Washington and Lincoln Day,” or other such designations.

George Washington’s birthday is on February 22.

The ad I mentioned above has run for some years with these two presidents in one form or another – Lincoln in his top hat and Washington in his wig. The remarkable thing this year was the addition of the non-traditional hip hop musical style of Paul Revere and the Night Riders bringing up the rear.

In the TV ad the attention grabber was the two presidents – beginning. The middle was the entrance of Paul Revere and the Night Riders performing hip hop, and the sell was a particular automobile. As is often stated, the times they are a changin’. Is there no reverence left? 🙂

Internet marketing and advertising is like advertising on TV or anyplace. There’s a story with a beginning, a middle and the end. You have a few seconds to get peoples’ attention (beginning), then draw them in (middle), then sell them something (end).

With only a few seconds to grab peoples’ attention when advertising online, you have to have a stand-out headline or title.

Then you draw them in (middle) using some bullet points about your program or service or a video; after which you direct them to take action (end) by filling out a form with their name and email for more information.

by Rahimah Sultan

When it comes to making money online, building a list and developing a targeted subscriber base of active and repeat customers is essential for your success.

With a mailing list you can simply create broadcasts that go out to your entire subscriber base with a blend of high quality information and content with promotional-based offers.

You can include affiliate promotions for products and services that you’re interested in advertising and gain valuable feedback from your subscribers about what types of products interest them.
Even if you’re a newcomer to online marketing and business, building a list is not difficult. Following are some tips in that regard.

Professional Autoresponder

By setting up your mailing list with an experienced autoresponder service team, you can be sure your emails will make it to their destination.

Professional autoresponder providers offer frequent back-ups of your database, in the event it becomes corrupted or inaccessible.

Your autoresponder service provider will also handle all requests to unsubscribe, helps you comply with CanSpam regulations and provides you with the ability to write as many newsletter messages as you wish, and set up the dates and times to deliver them.

Keep in mind that it is quite difficult to switch autoresponder providers once you have etasblished a mailing list as your subscribers will have to re-subscribe to your new list.

So choose wisely when you begin building a list and choose to create an account with a reputable autoresponder company from the start. There are several highly recommended ones including www.GetResponse.com and www.Aweber.com

I recommend www.HostThenProfit.com as it is much more than just an autoresponder.

Squeeze Page

One of the most important elements of a successful email marketing campaign begins with a well-constructed squeeze page. Your squeeze page is the ‘doorway’ into your email marketing system and if it fails to convert visitors into subscribers, you will struggle to build a list. Your squeeze page needs to be very clean and simple.

You want people who visit your website to be given ONE option only – to subscribe to your newsletter.

You need to minimize any external links, and really emphasize your opt-in form. Limit the graphics on your squeeze page, so that it loads quickly and doesn’t distract your visitor from your objective – getting them on your mailing list. In order to create an effective squeeze page that encourages visitors to subscribe to your list, consider the different types of incentives that you can offer. When it comes to listing the benefits you need to be clear and concise. I suggest www.AdKreator.com for easy professional squeeze pages without having to know HTML.

Build Brand Awareness

It’s important to build brand awareness and develop a relationship with your subscriber base, because the more that your list members trust you and the product recommendations that you make, the easier it will be to convert those subscribers into repeat customers.

Remember to focus totally on building a list to make income online.

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With Host Then Profit you get hosting, a conference room and a video maker and video hosting for the same low monthly fee.

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• hosting
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• small conference room

 
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You get a lot more for less with Host Then Profit. Remember, it’s not just an autoresponder!
 

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by Rahimah Sultan

Focused Internet Marketing is simply remaining focused on what you’re doing whether it’s sending out Ads, writing an article, building a website or whatever. When writing an article for your blog you finish much quicker if you keep your focus. Having a routine is helpful. One of the things to consider is managing your energy. You’ll do your best “thinking” work when you have the most energy.

I read an article that lays out eight effective strategies to this end that include:

* Managing your energy not your time
* Preparing the night before
* Not opening email until noon
* Turning your phone off and leaving it in another room, and more.

The author references a report from the World Health Organization regarding life expectancy which turns out to be 24,820 days and he states “Once I realized this, I started thinking about how I could develop a better morning routine. I still have a lot to learn, but here are some strategies that you can use to get the most out of your 25,000 mornings.” He also says “What you do each morning is an indicator of how you approach your entire day.”

Do consider these tips for your Focused Internet Marketing.

Click here to read more

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by Rahimah Sultan

I just found some great information on optimizing your squeeze page in your ezine articles.

Squeeze pages are landing pages that are set up to get your visitors to give you their information so that you can build your list of prospective customers. They ask visitors to subscribe to whatever product or service you’re offering such as newsletters, videos, consulting, among other things. They are more than an opt-in box on your site, since there is usually only one choice.

The article shows you how you can build a list of highly qualified leads using your articles to do so. It details things to consider before linking to your squeeze page in the ezine articles.

If you’re including a link to your website, is it relevant, easy to navigate, transparent, is the material compelling, and is there balance. If so go ahead and link to your blog or website and your squeeze page in the Resource Box of your article submission.

If you’re not planning to include a link to your blog or website, you need to consider other things and then link to your squeeze page in the Resource Box of your article submission. Here’s a great flow chart to help.

Check out these great tips for Optimizing Your Squeeze Page in Your Ezine Articles.

Click Here To Read Entire Article

by Rahimah Sultan
 

There are many options available for advertising your business. Six advertising tips are listed here that could be the best way to reach larger audiences within a short period of time for the least amount of money.

Create a website

You can create a website and then place a link to it on other sources that accept ads.

You can optimize your pages and submit them to search engines. Some take money for placing an ad or link on their website, some take money only if a visitor clicks on the link or website and some take money only if the visitor visits a link and buys a product or service. There are many options available for the type of ad to be placed. These include pop-up ads, banner ads, wallpaper ads, video ads, etc. A low-budget option is sending emails to targeted customers.

Presentations of your products

Another way to advertise is giving presentations for your products. Brochures and business cards can be inserted into the business presentation package. Be sure to have accurately designed business cards that include all the vital information about the business like the name of the company, location, services provided, hours, phone number, cell number and contact person. Personalized business cards are a good way to reach customers.

Distribute newsletters with information about your latest offers and discounts. Informational letters of a page length and e-mails can also be sent on a regular basis.

All of this can be accomplished a lot easier by contacting companies who can provide the mailing list of a particular locality, for a small price. You can check the yellow pages for such companies. After getting the information get in touch with the company to get a copy of the latest mailing list. The fees differ from company to company.

Yellow pages

All businesses both large and small place ads in the yellow pages and have benefited. When you place the ad you should include your contact information and products and services.

Radio and TV stations

Radio and TV stations offer better prices during non-peak times, especially after midnight. Check with your local stations for pricing, time slots and discounts.

Newspapers

One can always use newspapers for advertising. First decide on your target audience – age group, sex, and location. Then choose the local newspaper and section where the ad will be placed depending on the audience to be targeted. The classified section of newspapers has special offers. Check the details of the pricing structure for the size of the advertisements, number of words, font size, etc.

Word of mouth

Last but not least, there’s always word of mouth. You can grow your network by joining organizations that deal with advertising like trade associations and chambers of commerce. Active participation in events of these organizations eventually helps you to reach a larger number of prospective clients.

Start using these 6 advertising tips in your business today.

by Rahimah Sultan

Making money on the Internet with your new business can be a bit difficult unless you have an autoresponder.


An autoresponder is the ideal way to handle your daily business operation and save you time and money. Getting started with autoresponders requires a bit of research to determine which one best suits your needs.

If you have a limited budget there are places online where you can get free ones. Just know that they normally place ads on your emails, which will more than likely give your customers the wrong impression of you.


But if your budget is truly limited, it’s best to start with free and then upgrade as your finances allow, because an autoresponder is an absolute must for making money.

The first thing you’ll need to do when you get your autoresponder is set it up with follow-up messages or articles that relate to your business or products, so that the email messages you send out contain material that relates to your offers.


Do try to create some of your own if you can. If you use pre-written emails, change them up a bit to reflect your own style of writing.

When you load your autoresponder try to load it with at least 52 messages. This way, you’ll have something to send for each week of the year. If you have trouble there are places online where you can get your material for free. If you simply don’t have the time, start with a few messages and add more as you can.

Once you have your autoresponder preloaded with messages or articles, you’ll need to set up your signature. Your signature will be displayed at the bottom of every message your autoresponder sends, and it should be your name and the link to your business. You can also add a short description of your business. Your name and link to your business shows your customers you are a professional.

Once you have everything set up you can start sending out emails. Your autoresponder can be set up to send messages automatically. You can send out emails daily, weekly, or monthly. The choice is yours. Most autoresponders are flexible, easy to use, and will send out your messages when you decide.

Autoresponders: Getting Started Click here for yours now

by Rahimah Sultan

This is part two of Marketing Roadmap Success: Getting Free Traffic. In part one we covered getting backlinks, SEO and better SEO positioning. We will now discuss social networks, forums / discussion boards / online communities, video sharing, and review sites.

As stated before, the series contains seven videos. This article covers the last four of the seven Marketing Roadmap Success strategies for getting free traffic to your site.

1)  Social Networks

Facebook and Twitter are both social networking tools, like an online community. You can use them to find people you know, business partners, and business groups and prospective connections. To sign up is free, and you can easily integrate the two so that people can keep up with you and get to know you better. This is a way of building trust between you and prospective clients.

 
2)  Forums, Discussion Boards and Online Communities

Forums, discussion boards, and online communities are similar to blog posting and comment posting so there are not a lot of different things to learn. You just have to follow the guidelines for each. To find forums and the like, just do a search online for ones that suit your needs. Used correctly these methods can get you good backlinks and good traffic back to your site.

3)  Video Sharing Sites

Video sharing gets traffic back to your site, especially if you use You Tube and Facebook and integrate them with Twitter.  The tools you’ll need for videos depend on the kind of videos you want to make. There are paid and free versions of video tools. Using this technique with other online advertising methods can multiply your exposure.

4)  Review Sites

A lot of people go to review sites to decide whether or not they want to buy a certain product. There will probably be a review site for whatever niche or market you’re in: travel, movies, books, games, holidays, cars and products. You can contact the industry owner and find out how to get listed for a review.

Otherwise you can find a lot of individuals who are website owners, one-person businesses and internet or affiliate marketers.  You can go to forums and find review sites. The video covers the procedure for doing this. Find sites and be ready for them to honestly review you.

By incorporating these four strategies into your marketing, you can get increased backlinks and exposure for your Marketing Roadmap Success: Getting Free Traffic strategies.