Successful Email Marketing: A Start for Beginners
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Our introduction to email, before the World Wide Web as we know it today, was AOL and its message – “You’ve got mail.”
Since then social media replaced it with tweets, likes, and status updates.
Here are some steps that need to be taken in order to be invited into people’s mailboxes.
You can read the article here
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Digital Marketing is Changing
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
There are many elements to digital marketing, and all of them move at a very fast pace which makes it difficult to know everything necessary to have a digital marketing career, even though you may have set up a social media campaign.
What is digital marketing?
Digital marketing covers all marketing activities that take place online, as more people use the internet to browse, connect, and make purchases. Also, the increase in mobile use continues to rise.
What are the digital marketing channels?
There is a variety of digital channels available to drive traffic including the following seven main digital marketing channels:
Search Engine Optimization (SEO)
Pay-Per-Click advertising (PPC)
Social Media Marketing
Content Marketing
Email Marketing
Mobile Marketing
Affiliate Marketing
As the digital landscape keeps evolving, there are more than those listed above.
What are the benefits of digital marketing?
Digital marketing allows you to engage with prospects and customers in a way that builds relationships, hopefully, long-lasting ones.
Reach new audiences
As you know already, there are billions of people you can engage with and influence online. When it comes to digital there are no boundaries. Since your social media posts or blog articles can be read by anyone anywhere at any time, the possibilities to engage are limitless. You can use automation for scheduling to reach people on the right days and at the correct times.
Also, you can create interesting content for new audiences by creating a targeted campaign to reach a particular group across relevant digital channels.
Segmentation
This means that you can target audiences based on their location, gender, age, job role, goals, desires, and interests, in your online marketing campaigns.
But, you need to know who you want to connect with before you target anyone. One of the best ways to do this is by creating a buyer persona. This is a profile representing your ideal customer. By using buyer personas, you can tailor your marketing content and reach out on the channels that are relevant to those personas, and connect with them to meet their needs and begin solving their problems. You can have a few personas to reflect your diverse audience.
To gauge who your customers are, what they want, and what they’re looking for you to solve, run surveys and polls on your social media channels, interview current customers on a one-to-one basis, and check out your competitors’ interaction with their customers online.
You can also do some market research using the following:
SurveyMonkey
Site analytics
Your site analytics show where your visitors came from, the keywords they used, and how long they stayed on your site, and the devices and platforms they used to get there.
Cost efficiency
Digital marketing campaigns are trackable and cost-efficient as opposed to magazine and newspaper ads.
Whether your campaigns are paid search, display advertising, or social media, you can cap your spending to keep track of costs. You can set a daily, weekly or even a monthly budget so you never overspend.
Measurable results
Digital marketing is measurable. You can track KPIs (Key Performance Indicators) across digital channels for metrics that matter, not likes or comments or social media channels. Track KPIs that show measurable results like conversion rates, sales, and revenue – things that matter.
Personalize campaigns
Of course, campaigns that are relevant and personalized perform great. Email marketers use this tactic to improve engagement. It’s the same across digital channels.
Easy adaptation
Digital is fast so you can adapt and change campaigns or content quickly. If you realize that one of your social media campaigns isn’t preforming, you can change the location or tweak the message to see if things change. Do A/B testing to avoid wasting time and money on a campaign that will never work.
Engage audiences at different stages
If you’ve read or studied marketing, you will have heard about sales funnels which have four stages through which a customer passes and needs nurturing. Your content must be geared to each of these stages before the purchase is made.
Levels the playing field
Global and small brands benefit from digital marketing. It levels the playing field for all. If you understand your personas, have identified the key digital channels to use, and found what content works, your small business is headed for success.
When setting your digital marketing strategy, you need to:
Set smart goals
Know your target audience
Conduct analysis
Choose your channels
Keep an eye on trends to gain a first-mover advantage
Determine your budget
As digital marketing is changing, you can be successful using this information.
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Beware of the Pitfalls of Working from Home
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
There is an abundance of business advice to be had which includes delegating certain tasks so you can focus on your business. Although this is great advice, what if you’re a one-person business and you work from home?
Although you can run a small business on your own, it takes planning and a lot of patience.
Beware of the pitfalls of working from home so you can be successful. Here are four challenges that you need to avoid.
What are some pitfalls you need to avoid?
1. NOT STAYING FOCUSED
It’s difficult to stay focused with distractions from television, family members, and dirty dishes. And, if you’re new to working at home, it’s hard to feel like you’re working, because your home environment doesn’t feel like your work in an outside office.
Solution: If you’re not an expert multi-tasker like some people and you find your productivity is suffering, you should come up with a more formally structured day, as in a traditional office setting where you would not do home chores or run errands during work.
Create a dedicated area as your office, one with a door, if possible. At the very least, a corner just for work so that when you go there your brain signals it’s time to work. If you find yourself stuck from time to time, try a change of environment such as a cafe for an hour or take a walk outside.
2. LOSING BOUNDARIES
Although you should take advantage of the flexibility working from home provides, remember how easily time can be ripped away from your workday. After all, your work is just as real as any traditional office job.
Solution: At a traditional office job, everyone appears to understand your work schedule, and you’re not expected to get everything taken care of in one day. However, when you’re working from home, all those boundaries seem not to apply.
Although you should take advantage of the flexibility working from home provides, remember how easily time can be ripped away from your workday. After all, your work is just as real as any traditional office job.
3. WORKING TOO MUCH
The stereotypical working-from-home in pajamas and easy days is not the reality. When you work from home, you work longer days because there’s no separation between work and home. You don’t have a natural stopping point nor do you drive away from the office, and days get longer because it’s hard to put aside your work.
Solution: As with most jobs, there’s always going to be more to do. You need to regulate yourself and be disciplined and set a boundary between your work and personal life. Although this doesn’t have to be every night, if you’re serious about working from home for the long term, this lifestyle has to be sustainable. You’ll need time away from the computer and the stress of work.
4. FEELING ISOLATED
Not being in a traditional office setting with day-to-day social interaction can bring on feelings of isolation.
Solution: When you’re working from home, you’ll need to create social interactions. You can:
Schedule lunch or breakfast get-togethers
Use social networks such as Facebook or Twitter as your virtual “water cooler” during the day
Use real-time communications like skype, phone calls, or chat instead of email
Get involved with local meetups or networking groups
Spend some time working in shared office spaces
In summary, find a proper work-life balance. Schedule breaks on your calendar and don’t miss them. Note your in and off hours on the calendar and in your chat tools.
Outside of work take time to unwind and spend time with your family. Pursue your hobbies, make plans with friends, and occupy yourself with things that aren’t work-related.
So, beware of the pitfalls of working from home and use these four challenges as a starting point for overcoming pitfalls.
8 Common Mistakes New Affiliate Marketers Make
By Rahimah Sultan
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Affiliate marketing is more than just joining an affiliate marketing program, promoting a link, and hoping people buy what you’re advertising. Here’s a little background.
Affiliate marketing involves the following steps:
** The merchant has come up with a unique/revolutionary product.
** The merchant has validated and tested the product to see if there’s real demand for it.
** The merchant has created and launched the product simultaneously with an affiliate program.
** The merchant has found relevant affiliates and invited them to join the affiliate program or affiliates have approached merchants for a partnership.
** The merchant has assigned a unique ID and affiliate link to each affiliate.
** The affiliate promotes the brand/product and includes that link in relevant advertising such as blog posts, newsletters, social media posts, etc.
** When a visitor clicks on the affiliate link and visits the merchant’s website, a cookie is generated and stored in their browsing device. This cookie contains the affiliate ID and helps identify the affiliate as the source of the traffic to the merchant’s site. It also helps attribute the sale to the affiliate even if it occurs days or weeks after the visitor clicks on the link.
** When a visitor purchases the product, the merchant checks the sales record and finds the associated cookie, which identifies the affiliate who originally drove the visitor to the merchant’s website.
** When the merchant finds a cookie containing an affiliate ID, the corresponding affiliate is credited with a sale.
** The merchant pays a commission to the affiliate at the end of each payment cycle.
You can be a merchant or an affiliate. When you become an affiliate, the initial hard work is already done by the merchant, as laid out above.
What are some common mistakes new affiliate marketers make?
New affiliate marketers tend to make the following common mistakes.
1. Over relying on organic traffic
Organic search engine traffic is great because it is some of the most targeted traffic you can get and it’s free although you’re trading time to create content. If you’re ranking high for keywords you can make lots of sales.
On the other hand, it may take 3 to 6 months or more to get ranked for the keywords you want. So, while you’re churning out content on your site, build a brand or authority on social media channels or in forums where people in your niche are like to be.
Don’t rely on any one single traffic source, even Google which changes its algorithm quite often and can cause a loss in ranking.
2. Putting out content without a known purpose
There needs to be a reason for producing content. It should be targeted to people who are looking for what you offer.
3. Not building a list and monetizing it
An email or Facebook messenger list offers a way for getting prospect to get to know, like, and trust you. Once they know you they’re more likely to buy.
4. Constant emphasis on selling
Do not sell, sell, sell. Show how the product you’re offering will solve a problem they have or give them more time freedom, etc.
5. Sending traffic directly to your affiliate link
Send traffic to a landing page introducing the product you’re about to promote. The affiliate product sales page gives the details.
6. Not being consistent
Pace yourself and work on your business every day. Be consistent in your efforts.
7. Blogging for the sake of blogging
Have an end goal and a path for your readers to follow. Use a call to action and get readers’ contact information so you can follow up with them later.
8. Promoting too many affiliate products
Prospects will be able to tell how well you know your product from reading your content. the more products you promote, the less you know about each. If prospects begin to doubt your authority, this could impact potential click-throughs and sales.
In the beginning, choose one product to promote. Spend your time learning about the product and testing it out yourself. Create great content promoting its use. When you begin to see the benefits you can add another program or two to your plate.
How do you get started in affiliate marketing?
Step 1: Find a niche
The first thing you need to do to get started in affiliate marketing is choose a niche. This could be hobbies like travel, sports betting, photography, or anything you’re truly passionate about.
That could be financial products, health and wellness, lifestyle products like fashion, technology, or whatever.
Step 2: Choose a channel
After choosing your niche, you’ll want at least one platform or channel to use for your affiliate marketing. Blogging is probably the easiest and least expensive way to get started and can be used for product reviews and comparisons to promote affiliate products.
YouTube is another good platform and it’s free to start a YouTube channel and upload videos. The downside is there are so many other videos and creators on YouTube that it can be hard to get attention for your products, plus, creating and uploading videos will take a lot more time than blogging.
Instagram is a platform to consider. You can create images and videos to promote your affiliate products and you can pay for ads if you want, as with other platforms.
Whatever platform you choose, you’ll want to add a disclaimer to make it clear you’re sharing a promotion and may receive compensation. On your blog, link the affiliate product and in parentheses add “affiliate link.” On YouTube, include your affiliate link disclaimer in the video description. For Instagram, you can use #ad or #sponsored.
Step 3: Choose the products you want to promote
With your target audience in mind, choose high-quality products that will actually benefit them. Ask yourself if this product will improve their lives or if it’s something you would buy or tell a family member to buy. You’ll need to check out conversions and payouts for the product.
Step 4: Join an affiliate program
You can join an affiliate network or affiliate program. If you have a website and are creating content, you can use your site analytics to home in on your audience’s makeup and find products specifically for them that also give you the commission you want.
When you join an affiliate network or affiliate program, you have access to brands looking for affiliates and you also get tools to use for finding the right options. Some of the top affiliate networks include:
ShareASale
Amazon Associates
CJ Affiliate
Rakuten Marketing
When choosing an affiliate marketing program you must consider:
Commission type and amount
Cookie lifetime
Relevancy
Payment logistics
Creative assets and conversion rates
Competition
You must do your research before deciding on affiliate marketing programs.
Step 5: Create great content
The type of content you create depends on the platform or platforms you’ve chosen to use to promote your affiliate products, but there are some types of content you can depend on that include product reviews, case studies, tutorials, product comparisons, and a resource page that contains all your recommended products and links for them.
Step 6: Generate traffic
Now you need to generate traffic and build your audience. Although social networks work for the promotion of products to followers, building an email list is best in case social networks stop letting people use them.
The fastest way to grow your email list is by using a lead magnet (offering something free to visitors in exchange for their email addresses). This could be a free course, checklist or something else of value. Once you have email addresses you can follow up with subscribers offering valuable content along with promotional emails (affiliate link). You can research email marketing platforms to make the process easy.
You can use search engine optimization (SEO) which uses specific keywords that your target audience is interested in and create content around those topics and make sure your site is indexed by Google, Bing, and other search engines. Once you generate some money you can also use paid traffic.
Affiliate marketing is not just a walk in the park. It requires taking several steps and following through from sign up to generating income. This information will help you to avoid these 8 common mistakes new affiliate marketers make.
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The Ideal Length for Blog Articles
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Because your business strategy is in place, you should have already determined your audience.
Your audience should be a determining factor when deciding on an ideal blog post length as well.
You need to consider these questions when determining your audience and your ideal blog post length.
** Which social media platforms do your audience share content from the most?
** What types of media sources are they following?
** What types of content are they sharing?
** How long are the blog posts that they are engaging with?
Word count is not a standalone ranking factor. It only has value if the content is of great quality.
A few years ago, the average blog post was usually somewhere between 500 and 800 words or even less.
Now long-form content is dominant.
There is no magic number for every post every time.
What is the average length of a blog post?
Although there is no average length per se, there are suggested lengths for different industries.
Financial technology (FinTech) – 2,000 – 2.150 words
The topics in this industry are fairly complex so they require a lot of depth. For adequate coverage, you should aim for between 2,000 – 2,250 words with a significant number of data-driven images like graphs and charts.
Finance – 2,100 – 2,500 words
Research has shown these numbers to be ideal for the largest volume of organic traffic in the finance industry.
Manufacturing – 1,700 – 1,900 words
The manufacturing industry includes chemicals, textiles, machines, and heavy equipment. There might be differing opinions regarding the word count. But, on the whole, 1,700 – 1,900 is a safe number.
Sales – 2,500 – 2,700 words
Sales is a wide umbrella covering many different areas. The most successful posts in this industry have a high word count.
Retail – 1,500 – 1,700 words
Retail drives the U.S. economy, whether it’s massive chains or mom-and-pop stores.
Online retail has experienced massive growth over recent years, and like manufacturing, the retail industry can involve a lot of different types of content.
So, 1,500 – 1,700 words or even less is sufficient to explain a product or service.
While images are always important across the board, for retail-based articles they’re especially critical.
Real estate – 1,800 -1,900 words
Real estate is an incredibly competitive industry in which you’ll need to specialize in a few strategic areas and be able to deliver expert advice to your readers.
You’ll need to master local SEO.
Home and garden – 1,100 -1,200 words
The word count for this industry is much lower than for the rest because these types of posts are more visual-centric and use lots of pictures and how-to videos to demonstrate their products.
Tech – 800 – 1,000 words
Most tech articles are a short commentary on a product, technology developments, or events, so 1,000 words is a reasonable count.
Gadgets – 300 – 500 words
After talking about long-form content being best, this seems incredibly low.
There are always exceptions. You probably don’t need to go on and on about a new gadget. Just be practical and cover the background, key features, nice images, pricing, etc.
You want to give readers a clear idea of what to expect if they buy it.
Marketing/advertising – 2,500 – 3,000 words
Just about everyone in marketing engages in content marketing. Which means a lot of content.
In this area, giving value with a high word count will help you to stand out from the competition.
Healthcare – 2,000 – 2,150 words
Healthcare is a huge industry. Not only are there major publications, but there are so many scholarly articles that feature original research from top universities.
To get your content noticed and shared, you must create top-level articles that are filled with valuable data.
Fashion – 800 – 950 words
As with tech gadgets, there’s no need to over-state fashion content. This number of words will allow you to adequately discuss fashion trends, styles, or industry models.
It goes without saying; be sure to include plenty of images.
Recruiting – 900 – 1,000 words
This industry content tends to be statistics-heavy but fairly short.
Food – 1,400 – 1,900 words
There are a whole lot of people writing about the food industry, and food blogs have increased.
Be sure to include beautiful images to make an instant connection with readers.
Travel – 1,500 – 1,850 words
This should be long enough to entirely cover topics like travel tips, destinations, useful gadgets, and more.
Film – 1,500 – 1,700 words
This industry keeps growing. To stand out you have to create substantial, long-form posts.
Producing content is not all about length. There are other variables that determine the success of your blog articles.
** Substance – The most basic consideration is what you’re trying to say. It may require 150 words or 10,000 words.
** Style – Of course, writing styles vary and will affect your content. Some styles will use content that is short, brief, and to the point, and other times it’s conversational and interactive. The style will affect the length of your content.
** Frequency – It takes time to write good content. Some bloggers post once a week while others put out short posts daily. The frequency depends on how much you can manage.
** Format – Your format has a great impact on its readability. You should break your content into small sections so readers can easily skim it. You can do this by using lots of subheadings, a few images throughout the article, and short paragraphs.
** Purpose – What is the purpose or purposes of the article? You may want to spread brand awareness, drive social engagement, provide education, grow email lists, or improve SEO. All these are sub-goals related to your ultimate goal of making conversions.
** Audience – You have to create content based on what your particular audience needs and wants. It should be based on their passions, interests, and their problems.
** Medium – When you post a video, meme, or infographic, word count doesn’t matter. With an infographic, you might use around 100 words to introduce the topic.
Why is long-form content best?
You can cover your topic with a level of depth that’s clearly impossible in a shorter post. So, long-form is perceived as high quality.
As most people don’t read word for word, long-form content is perfect for skimming. What people do is scan and check out headlines, subtitles, and bullet points, and look at the images.
Research shows that most visitors only read about 20 percent of an article.
It seems that creating content with a high word count leaves readers feeling as though they’ve just read something very impressive when they’ve finished.
Short, thin content can’t provide this certain sense of satisfaction.
As long as you provide value to your readers, they’ll appreciate a short or long article. So, use this information to determine the ideal length for blog articles that works for both you and your reader.
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Get Started With Creative Writing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Creativity is using imagination or original ideas in producing artistic work. Creative writing is using words in an artistic way to express emotion.
There are different styles of creative writing including fiction, memoirs, poetry, movie and television scripts, plays, and songs. However, in digital marketing creative writing refers primarily to copywriting and storytelling in which you can use text-based and audio-visual formats for creative writing.
How Do You Write Creative Content?
You can use the following five tips to get started:
1. Define your brand or purpose
Give your brand or product purpose. Give it a human touch that is more than a name, logo, color, or tagline. What is the core philosophy, and what does the brand or product stand for? What kind of emotional response or reaction does it produce from your target audience?
Answering these questions will help you talk about what you’re offering effectively through creative writing, whether that’s a blog, impactful videos, or some other way.
2. Use storytelling to build an emotional connection
People love a good story.
They like hearing about interesting people who have overcome challenges that we can all relate to.
This technique can be used in an email series, on a landing page, or in a short video. Whatever the format, it should include three basic features:
Opening – Show how the character of the story had a normal life until something happened to change that.
Conflict – Show how his/her life was threatened if s/he didn’t respond to the problem. What did this journey look like as the challenge was undertaken?
Dialogue – Start a conversation about the journey.
3. Use interactive content
Don’t limit your creativity to blogs or articles. Now there is no shortage of interactive audio-visual options to use in your creative writing. This type of content is quick to scan and easily engages your target audience.
Some of the formats you can use are:
Images
Videos
Quizzes
Polls
Memes
Infographics
Calculators and tools
Webinars
Image sliders
Surveys
4. Use fewer words
Unlike a play, novel, or movie script, in digital marketing creative writing is usually short-form content because people generally have a short attention span. They want information immediately.
5. Read
If you’re not an avid reader, it’s a good idea to develop a reading habit because creative writing calls for inspiration from different sources.
Reading makes you empathetic as you can step into the characters’ shoes and understand their feelings. You can incorporate these feelings into your creative writing, and of course, reading also expands your knowledge and increases your vocabulary.
You can familiarize yourself with the creative writing of authors and experts by reading short stories, fiction, poetry, or anything that inspires you to think creatively.
What Else Can You Do To Get Started With Creative Writing?
1. Acquaint yourself with literary devices
Literary devices or literary techniques are specific structures that writers often use to add meaning or create more compelling stories for the reader. Some common examples are metaphor, alliteration, hyperbole, and imagery. These techniques can give the reader a greater understanding and meaning of the writer’s intent.
There’s no limit to creativity when using literary devices since they provide wide-ranging creative freedom which can generate impactful writing. Start practicing with metaphors, alliteration, and imagery and you’ll soon begin unleashing your creativity.
2. Use your own writing style
Analyze your writing to understand your strengths and weaknesses. When you write you want your target audience to recognize you. Is your style descriptive, persuasive, or maybe humorous while getting your point across? You should take the reader on a journey that includes a beginning, middle, and end as mentioned earlier – opening, conflict, and dialogue.
The goal of creative writing is to find new ways to tell stories that can surprise and delight audiences.
3. Challenge yourself
Every element of your writing requires unique thought processes. You can research writing exercises online and use them to improve your writing skills. Your readers will appreciate content that flows smoothly and effortlessly. It takes practice, but you can use these tips to get started with creative writing.
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Internet Marketing Tips for Home Business
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
If you already have an online business that is making money, you know the basics of Internet marketing and growing your business. There are still many people who are unsure about launching a business on the internet and what to expect, and many have a website without any real online presence.
Why do you need an online presence?
There are many ways of making money online, but if you have your own product or service, you need to advertise so people know you exist.
In order to grow your business online, you need a steady flow of targeted customers and prospects visiting your website and sales pages just as you do with a brick-and-mortar business.
There are many sources for free and paid advertising that include:
Social media
Search engine and directory listings
Marketing offline
Content marketing
Blogging
Google My Business on Google
Google Adwords
Email marketing
Paid ads can become really costly very quickly so you have to watch them very closely, especially if you’re just starting out unless you have an unlimited budget.
What else is necessary to grow your business?
In order to grow your business you need:
1. Targeted traffic
Targeted traffic is a visitor that falls within the niche of your website. For example, if your website is about athletic wear and someone lands on one of your articles after doing a search for “best athletic wear for women”, that visitor is targeted. Targeted visitors are people who are genuinely interested in your products or services.
You can buy traffic, use free sources, or both. Paid traffic includes pay-per-click, solo ads, ezine advertising, and banner advertisements.
2. Product or service
Included in these internet marketing tips for home business, of course, is something to sell. This can be an actual physical product that is shipped to buyers or a digital product that can be instantly downloaded to their computers.
If you don’t have your own product, you can find good ones to sell as an affiliate marketer. Click bank, JV Zoo, and Deal Guardian are a few to check out. Just make sure they are good products that solve problems for people. This is especially important for your prospective buyers. You want them to trust you and your recommendations.
3. Marketing funnel (sales funnel)
A Sales Funnel for your Online Marketing
You must use effective advertising. This includes a lead capture page (LCP) with a lead magnet (a freebie or a discount you offer in exchange for names and email addresses) for visitors to fill in to get more information about your products/services. When they fill in the form they’ll be directed to a link to get what you’ve promised.
Now they’re on a list you’ve set up at your hosting company so you can follow up with them and establish a relationship in order for them to get to know, like, and trust you. This process of advertising, using an LCP, and a follow-up system is your sales funnel.
You need a follow-up strategy for people who do not buy from you the first time they visit your site. A marketing funnel serves that purpose by capturing visitors’ information and adding them to a list of prospects to be contacted at a later date. They may like what you’re offering but need more time to get to know and trust you before buying. Once you have a prospect’s information you can remind them of your products and services in a number of ways that include email marketing, online webinars, and social media.
So, using these internet marketing tips for home business to start or grow your business, you’ll be able to establish your online presence to let people know you exist, get targeted traffic to your website to grow your business, advertise your product/service, and follow up with your prospects.
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Use A SEO Copywriting Strategy
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Copywriting involves the creation of textual content for the needs of your target market. It’s broad and includes written content for blogs, advertisements, product catalogs, emails, print media, and websites.
It requires communication with your clients to know what they want and the reason for the copy you’re writing. Understanding your target market or the audience for whom you’re writing is a must.
You need the following for copywriting:
1. A computer or a smartphone
2. Internet connectivity
3. A document app or writing tool like Google docs, Draftable.com, and access to a content management system
4. A tool for checking plagiarism, like CopyScape or another
5. Tools for checking grammar and sentence structure, e.g., Grammarly
What does a copywriter do?
Copywriters write for the internet, and their content is informative for businesses and is designed to guide readers in their own research.
A copywriter is a lot more than just a wordsmith.
As a copywriter you:
Obviously, write
Research
Interview
Edit
Proofread
Plan and implement marketing campaigns, and much more.
The kinds of things copywriters write include:
White papers. Non-government white papers are about 1,500-2,500 words and are informative, educational documents that explain the origins of a problem and how it might be solved. Often that solution will be linked to what the client sells, but the majority of the white paper will be objective and useful. These tend to be gated behind a form, and are used for lead capture.
Case studies. These are short articles explaining how you’ve helped your customers.
Blog posts. These are generally a bit more informal or opinionated, but this varies from client to client.
Emails. Email campaigns are for attracting interest, raising awareness, and prompting an action. They should be short, enticing, and informative to help turn leads into customers.
Social media posts. Social media also requires copywriting for those limited-character tweets and clever Facebook updates.
Website copy. Writing for the web requires a whole other skill set, although many copywriters have it.
Today, it’s essential to have a SEO copywriting strategy for your business. It may be even more important than your social media strategy.
SEO (search engine optimization) is the process of improving your website to get more organic traffic, free traffic from people performing internet searches.
You may have to change your website design, content, and other non-technical features to get better results. Your website should be designed to attract traffic, without you having to pay for it.
This is a way you can continually get traffic, and it pays off in the long run. SEO is used to get your website’s landing pages to rank on a search engine’s first page of results for a particular word or phrase.
SEO copywriting is writing copy with this in mind and maximizing your opportunity for getting free traffic to whatever website, landing page, or offer you have.
SEO is not something that you do once and expect it to keep working. It’s an ongoing process, and you should be ready to keep investing your time and effort in it.
What skills does a copywriter need?
There are certain skills a copywriter must have which include:
Attention to detail: You need to be able to evaluate your work or copy from an objective point of view. This is necessary to properly proofread and edit your work in order to improve or enhance its quality.
Writing: Everyone can write, but not all can do it well. You don’t have to be a top-notch writer before you can attempt copywriting, although improving and fine-tuning your writing skill goes a long way in helping you become a good or even great copywriter.
Creativity: Creativity involves being imaginative and able to view things from different perspectives. Clients rely on the creativity of copywriters to make a copy interesting or engaging to a target audience. When you are creative, the development of copy ideas is easier.
Listening: You must be a good listener to be a good copywriter. By understanding your client’s needs and requirements you can more clearly meet their needs. Being a good listener helps you to become an authority in copywriting.
Along with the proper tools and setup, you need to use a SEO copywriting strategy in your business.
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How To Write Great Blog Posts
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
You can find many tutorials on the mechanics of blogging, but, there is more to writing great blog posts than just the process.
You need a great topic, headlines that offer readers the answers to their concerns, engagement, streamlined text, and more.
You must write in a manner that keeps your readers engaged, so that they don’t just take a quick glance and move on.
You can use this three-part article as a guide.
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Back to Basics in Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
In order to succeed, the market must know you. A strategic marketing effort is an indispensable part of your business. If people don’t know you exist, there will be no one to buy your product or services.
What is marketing?
Typically, marketing is the activity and practices carried out to publicize and deliver offerings of value to prospects and customers. It’s the effort to promote and sell products and services. Marketing has evolved over time from traditional methods to digital marketing.
It’s the effort to promote and sell products/services. Marketing has evolved through time, from the more traditional methods to the recent digital marketing industry.
Both traditional and digital marketing are similar in that they aim to develop a mutually beneficial relationship with prospects and customers. However, digital marketing methods have become more prevalent due to the shift in people’s purchasing behavior to online.
There is a set of proven marketing tactics that you can use in any combination that suits you while getting back to basics in marketing. They are:
Product
Price
Promotion
Place
Process
People
Physical evidence
What do I need to do to ensure marketing success?
1. Define your marketing strategy
To be successful, you must have a well-defined marketing strategy. You need to:
Know your business and marketing goals
Know what you’re promoting and selling
Research and know your market
Profile your customer and competitors
List and develop strategies to supplement your goals
2. Use SEO
To rank high in Google’s SERPS, you must have correctly done search engine optimization (SEO). If done right, various SEO strategies can help drive more traffic to your website by ranking you high.
Use relevant keywords and phrases in your content, but not so many as to be penalized by Google for “stuffing.”
There are many keyword tools you can use to help capitalize on preferred keywords and phrases.
Use quality link-building. Including hyperlinks from other websites is an effective SEO tactic.
Linking to authoritative websites can help boost your ranking, as these are link-worthy sites that increase your website’s authority level.
Only link to sites that are relevant to yours, so Google will not demote your ranking. You can check out the popular link-building tools that can help bring in quality link-building opportunities.
3. Use a Trusted Web Host
Google likes fast websites. The web host and the hosting company you choose can greatly influence search ranking.
4. Use Quality and Updated Content
Your content is the currency that forms the base of all your marketing strategies. Good quality and relevant content are what Google uses for ranking.
Your website must make sense and be beneficial so your audience will return for more.
5. Use Video Marketing
Because people are visual, videos have become the driving force for most digital marketing ventures.
Video is a powerful storytelling medium that connects with your audience emotionally through sound, motion, and attractive visuals. It also offers a better online user experience to your audience.
Videos also break up chunks of text, improving readability. ‘How to’ and technical videos are more effective than technical manuals. Live videos promote more interaction with people allowing them to feel like being part of the conversation by commenting during live sessions.
Use unique crafting content for your videos to make you stand out. Video marketing can be a powerful and effective way to engage and entertain your audience while conveying your core message.
6. Leverage Social Media
Social media is the preferred choice for most marketers. The number of social media users is daily increasing. Use your social media marketing effort on platforms such as Facebook, Pinterest, Twitter, Google+, Instagram, and others. Each channel has its own strengths. Use these strengths to increase your organic reach and increase awareness and get a higher conversion rate.
Be sure to incorporate social media plug-ins in your content so your audience won’t hesitate to share your content via social media. This will increase your outreach.
7. Use Simple and Short Forms
Gaining access to relevant data is crucial for a successful marketing strategy, however, collecting data from your audience is a delicate matter, because the way you do so can either encourage the user to voluntarily opt in or leave.
Your audience’s privacy is of utmost importance. Your web forms should be simple and contain a minimal number of fields. Focus only on what you need.
Your forms need to be simple, direct, and easy to understand to help your audience to decide to opt in to share their information with you.
8. Use Email Marketing
Email marketing is still one of the best ways to reach out and promote your business. However, you must have a list and use well-crafted emails that target your preferred audience.
9. Use Automation
Embrace automation to help with everyday repetitive tasks. Identify these and get the tools you believe will free up your time for others things that require specific attention and detail. Your productivity will increase as you spend your time efficiently.
10. Use AIDA
To capture users’ attention, use AIDA which is short for Attention, Interest, Desire, and Action. This is an age-old formula proven to work on almost every marketing channel. The purpose is to capture the user’s attention (Attention), create a sense of need in the user (Interest), tug their heartstrings (Desire), and finally provide solutions that push the user to buy (Action). All your marketing strategies must revolve around this formula.
Although we’ve learned from the past that the basic and proven marketing tactics are here to stay, they aren’t etched in stone. You must always do the things that are necessary to tweak your strategy for maximum benefits. The above are some of the popularly used smart hacks that you can use to build your marketing foundation while focusing on your unique selling points to stand out among the many and get back to basics in marketing.
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