by Rahimah Sultan

 

 

Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations. An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.

 

With an autoresponder you can set up a series of emails, related to your product or service, that go out at predetermined times. This is a way to keep your subscribers informed about what you’re offering, any changes you may be making or whatever you wish to communicate.

 

Read more here…

 

Click here for your autoresponder
 
 
 
 
 

by Rahimah Sultan

Before the World Wide Web as we know it today, one piece of Internet history was AOL and its “You’ve got mail,” message.

That was our introduction to email.

Social media has replaced that with tweets, likes, and status updates. But we still love our email.

You could say that the inbox has become a place of solitude among the chaos. Here are some tips on successful email marketing for beginners.

People are overwhelmed with pitches and advertisements, and your messages look just like all the others. In order to be invited into their inbox you must take the following steps.

Phase I: Get permission

No email campaign was ever built without permission to start, so you need to begin building a list.

There are several ways you can do this. You can give away something for free or offer a newsletter or product updates.

You need a clear purpose for asking for an email address. A strong, clear, and concise call to action (CTA) is needed that states what will be received in exchange for the email address. Some of the things people want to know…

a) What will I get?
b) Will I be spammed?
c) How often will you email?
d) Will I get relevant offers or more junk?

Be specific in your CTA regarding what you’re offering. It could be a free how-to email series, a download such as an ebook or newsletter and product updates and releases.

Get Whitelisted

While almost all reputable email service providers work very hard to make sure that your emails are not blocked by major ISP’s, they can’t control whether or not your emails hit the inbox or the spam box. Although most will help you by providing a quality score to help you determine availability, getting whitelisted is the most effective way to ensure that your emails get delivered properly.

Essentially, getting whitelisted is equivalent to being marked as a friend, and the best way to achieve this is by being added to the recipient’s address book. The best way to do this is by providing instructions to do so at the top of each email, especially on the initial thank you and first follow-up email.

Phase II: Follow Up

Be consistent and do what you promise. If you say that you’ll be emailing once a week, don’t email daily. You’ll be setting yourself up for failure. The same applies if you tell someone it will be daily and you email once a week.

Almost all email service providers give you the option to create an autoresponder sequence, and you must take advantage of it.

You should send the initial follow-up email immediately as a way to introduce yourself and detail what you plan on doing with your new subscriber’s email address. It also needs to contain a link to the freebie you are offering. Then use your autoresponder to schedule your follow-up emails.

Each business has different needs, and there aren’t any hard and fast rules as to how often you can pitch or provide content, but remember that your email list is a permission asset and it’s best to be cautious in order to keep your subscribers.

Use an Autoresponder

Use an autoresponder to schedule content to be delivered on a consistent basis over the course of several days, weeks or even several months.

The benefit of that is when you do need to announce a new product or sale, you can count on the fact that you’ve already been in touch, having built a relationship over several weeks/months, and are much less likely to annoy your readers.

Be sure to schedule your autoresponder sequence on specific days so that you know when you can afford to send an email. Don’t send more than one per day.

Phase III: Analytics and Segmentation

You want to know the statistics of your campaigns. There are several, although three very important ones are open rate, click through rate (CTR), and unsubscribes.

If your open rate is low, it means that people have started to delete upon receipt, and you need to work harder on providing value and/or managing expectations.

If the CTR is low, you should focus on your copy.

If you have a high unsubscribe rate compared to optin-in rate, there’s a lot of work to do.

Determine when people are leaving. If it’s after a certain autoresponder email, then re-work it. If they’re leaving after marketing messages, then change the way you present offers. If they’re leaving early on in your funnel, then you need to fix your original call to action so that it’s in harmony with what you’re sending.

Email analytics will give you very specific clues as to what you’re doing wrong. Of course you must be paying attention.

Segmentation is splitting your email list into groups of subscribers that have something in common and emailing them separately from the rest of your list.

For successful email marketing you must first get permission to email people, follow up with them using your autoresponder, and use analytics to determine what you may need to change for more success.

For beginning marketers these successful email marketing for beginners tips will help you get started.

Ready for Your Autoresponder?

Click Here for Yours Now

by Rahimah Sultan

So, you’ve been browsing and Googling and seeing all the promotions on the Internet for starting your own home business and the tools that are needed to do so. Then there are suggestions for platforms for setting up your business online. There is an abundance of information and courses offering training, and there are Ads promoting ways to get your information out to the public, and how to build lists using autoresponders, and on and on.

You probably already have a general idea of how to do business online. If not, and you’re a beginner, you may have a business idea or you may already have an offline business and may be wondering how to bring it online.

So where do you start if you have an entrepreneurial spirit and want to do business online?

Set up a place online to do business

First, you have to have a place online to do business, and that means establishing an online presence. You have to buy a domain name, which represents you and your company or home business, and set up your website with a hosting company. Your website is your “place of business.” You’ll place a sign-up form on your site to attract new prospects.

Use an autoresponder

The form you place on your website needs to be connected to an autoresponder so you can collect names and emails of prospects. You stay in contact with these signups through messages that go out via this autoresponder.

Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations. An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.

You need to nurture your leads so they stay connected and gain confidence and trust in you.

Set up an email series

The most efficient and cost effective way to educate your new subscribers is to take them through a series of especially designed emails that take them from point A to point B in a sequential order. This series gives them the opportunity to get to know what you have to offer and how you can help them.

Set up a series of emails to go out at predetermined times. For instance, your first message will probably be a thank you for signing up or subscribing that includes a link to a freebie to be downloaded immediately. The balance of the series will be related to your product or service.

Every time you create an autoresponder series, it should take a subscriber from being a lead to a prospect to a customer. With an autoresponder series each new subscriber will get the same experience your first one did, if that’s what you want.

The strategy for your email series is determined by the type of product or service you offer. The number of messages can be seven – one a day or 30 or more. You can send one on the first seven days and then add others spaced at longer intervals. You decide what’s best for you and your business.

If your site is a blog, you can populate it with content that shows people how to use your services or how to solve particular problems. Then you can send a broadcast to your list with the link to your blog article. You may only want to set up a few messages in your autoresponder and then send broadcasts to your list. The choice is yours. You need to:

Focus on the reader’s desires and needs. What problems are your subscribers experiencing?

Use a real email address that people can reply to which can be your name or business name.

Personalize your emails and include a salutation. Make it sound like an email, not a press release.

Highlight the benefits you’re offering.

Use attention-grabbing headlines.

Make the email easy to read.
Proof read your emails. Use correct grammar, spelling and punctuation.

Use a call to action stating what you want the reader to do.

When you get a response to an email, always reply.

Never send an email if a person hasn’t given you permission to do so and do not share a person’s information with anyone. Do not go overboard with affiliate offers and promotions.

In summary, set up a place online to do business, use an autoresponder, and set up an email series. Using these tips on Autoresponders in Internet Business should be helpful.