Posts Tagged ‘promote your business’

July 4th, 2022

Internet Marketing Tips for Home Business

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



If you already have an online business that is making money, you know the basics of Internet marketing and growing your business. There are still many people who are unsure about launching a business on the internet and what to expect, and many have a website without any real online presence.


Why do you need an online presence?

There are many ways of making money online, but if you have your own product or service, you need to advertise so people know you exist.

In order to grow your business online, you need a steady flow of targeted customers and prospects visiting your website and sales pages just as you do with a brick-and-mortar business.

There are many sources for free and paid advertising that include:

Social media
Search engine and directory listings
Marketing offline
Content marketing
Blogging
Google My Business on Google
Google Adwords
Email marketing


Paid ads can become really costly very quickly so you have to watch them very closely, especially if you’re just starting out unless you have an unlimited budget.


What else is necessary to grow your business?

In order to grow your business you need:

1. Targeted traffic

Targeted traffic is a visitor that falls within the niche of your website. For example, if your website is about athletic wear and someone lands on one of your articles after doing a search for “best athletic wear for women”, that visitor is targeted. Targeted visitors are people who are genuinely interested in your products or services.

You can buy traffic, use free sources, or both. Paid traffic includes pay-per-click, solo ads, ezine advertising, and banner advertisements.

2. Product or service

Included in these internet marketing tips for home business, of course, is something to sell. This can be an actual physical product that is shipped to buyers or a digital product that can be instantly downloaded to their computers.

If you don’t have your own product, you can find good ones to sell as an affiliate marketer. Click bank, JV Zoo, and Deal Guardian are a few to check out. Just make sure they are good products that solve problems for people. This is especially important for your prospective buyers. You want them to trust you and your recommendations.

3. Marketing funnel (sales funnel)

A Sales Funnel for your Online Marketing

You must use effective advertising. This includes a lead capture page (LCP) with a lead magnet (a freebie or a discount you offer in exchange for names and email addresses) for visitors to fill in to get more information about your products/services. When they fill in the form they’ll be directed to a link to get what you’ve promised.

Now they’re on a list you’ve set up at your hosting company so you can follow up with them and establish a relationship in order for them to get to know, like, and trust you. This process of advertising, using an LCP, and a follow-up system is your sales funnel.

You need a follow-up strategy for people who do not buy from you the first time they visit your site. A marketing funnel serves that purpose by capturing visitors’ information and adding them to a list of prospects to be contacted at a later date. They may like what you’re offering but need more time to get to know and trust you before buying. Once you have a prospect’s information you can remind them of your products and services in a number of ways that include email marketing, online webinars, and social media.

So, using these internet marketing tips for home business to start or grow your business, you’ll be able to establish your online presence to let people know you exist, get targeted traffic to your website to grow your business, advertise your product/service, and follow up with your prospects.


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June 20th, 2022

Use A SEO Copywriting Strategy

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Copywriting involves the creation of textual content for the needs of your target market. It’s broad and includes written content for blogs, advertisements, product catalogs, emails, print media, and websites.

It requires communication with your clients to know what they want and the reason for the copy you’re writing. Understanding your target market or the audience for whom you’re writing is a must.


You need the following for copywriting:

1. A computer or a smartphone
2. Internet connectivity
3. A document app or writing tool like Google docs, Draftable.com, and access to a content management system
4. A tool for checking plagiarism, like CopyScape or another
5. Tools for checking grammar and sentence structure, e.g., Grammarly


What does a copywriter do?

Copywriters write for the internet, and their content is informative for businesses and is designed to guide readers in their own research.

A copywriter is a lot more than just a wordsmith.


As a copywriter you:

Obviously, write
Research
Interview
Edit
Proofread
Plan and implement marketing campaigns, and much more.


The kinds of things copywriters write include:


White papers. Non-government white papers are about 1,500-2,500 words and are informative, educational documents that explain the origins of a problem and how it might be solved. Often that solution will be linked to what the client sells, but the majority of the white paper will be objective and useful. These tend to be gated behind a form, and are used for lead capture.


Case studies. These are short articles explaining how you’ve helped your customers.


Blog posts. These are generally a bit more informal or opinionated, but this varies from client to client.


Emails. Email campaigns are for attracting interest, raising awareness, and prompting an action. They should be short, enticing, and informative to help turn leads into customers.


Social media posts. Social media also requires copywriting for those limited-character tweets and clever Facebook updates.


Website copy. Writing for the web requires a whole other skill set, although many copywriters have it.



Today, it’s essential to have a SEO copywriting strategy for your business. It may be even more important than your social media strategy.


SEO (search engine optimization) is the process of improving your website to get more organic traffic, free traffic from people performing internet searches.


You may have to change your website design, content, and other non-technical features to get better results. Your website should be designed to attract traffic, without you having to pay for it.


This is a way you can continually get traffic, and it pays off in the long run. SEO is used to get your website’s landing pages to rank on a search engine’s first page of results for a particular word or phrase.


SEO copywriting is writing copy with this in mind and maximizing your opportunity for getting free traffic to whatever website, landing page, or offer you have.


SEO is not something that you do once and expect it to keep working. It’s an ongoing process, and you should be ready to keep investing your time and effort in it.



What skills does a copywriter need?

There are certain skills a copywriter must have which include:


Attention to detail: You need to be able to evaluate your work or copy from an objective point of view. This is necessary to properly proofread and edit your work in order to improve or enhance its quality.


Writing: Everyone can write, but not all can do it well. You don’t have to be a top-notch writer before you can attempt copywriting, although improving and fine-tuning your writing skill goes a long way in helping you become a good or even great copywriter.


Creativity: Creativity involves being imaginative and able to view things from different perspectives. Clients rely on the creativity of copywriters to make a copy interesting or engaging to a target audience. When you are creative, the development of copy ideas is easier.

Listening: You must be a good listener to be a good copywriter. By understanding your client’s needs and requirements you can more clearly meet their needs. Being a good listener helps you to become an authority in copywriting.


Along with the proper tools and setup, you need to use a SEO copywriting strategy in your business.



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April 25th, 2022

Earn With Affiliate Marketing in 2022






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him.

Affiliate marketing is the basis for all other Internet marketing strategies.

Affiliate marketing is still alive and increasing in popularity. Even if you’re just finding out about this business model, there’s still a lot of money to be made.


What is the goal of affiliate marketing?


For a business affiliate marketing is a means of acquiring customers and an alternative to advertising.

Affiliates are salespeople working for commissions.

In affiliate marketing, affiliate management companies, in-house affiliate managers, and third-party vendors are effectively utilized for email marketing and search engine marketing for the success of products.

Web traffic can be traced with the help of a third party or owners of the affiliate programs.

Originally, affiliate marketing involved lots of spamming, false advertising, trademark infringement, etc.

Since the invention of complex algorithms and advanced security, it’s safer to do business and shop online. This even led to better scrutiny of terms and conditions by the merchants.

As affiliate marketing opened up more opportunities, it also increased marketing competition.


Due to this pressure, in-house affiliate programs for merchants were replaced by outsourced programs. The companies that offer this service have expert affiliate marketing and network program managers who have various affiliate program management techniques.

These affiliate networks have publishers associated with them who help with the advertising.


What is the origin of affiliate marketing?

Affiliate marketing was started by cdnow.com which had music-oriented websites. They placed a list of music albums on their site and paid others to put those links on their websites when a visitor bought an album through their site. The first company to link with cdnow.com was Geffen Records.

Two months later, a woman proposed an offer to Amazon to sell their books on her website for a certain percentage. They liked the idea and started the Amazon Associates Program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s sites and bought something.

Since its inception, the affiliate network has been adopted by various businesses like travel, telecom, gaming, personal finance, education, mobile, subscription sites, and retail.

The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM), and Cost per click (CPC).

The first two are the main methods used today. This is because in CPM and CPC, the visitor that turns up on a particular website might not be the targeted audience and a click would be enough to generate a commission.

CPS and CPA require that the visitor not only click on the link but also buy something or sign up for some service, which proves that the visitor is in a targeted audience. Only then does the affiliate get paid.

So the affiliate should try to send as much targeted traffic as possible to the advertiser to increase his/her returns. For this reason, affiliate marketing is also known as performance marketing. It totally depends upon the performance of the affiliate.

The affiliate team can be differentiated from a sales team by the nature of their jobs. The job of the affiliate team is to get targeted traffic to a certain point, then the sales team must influence the visitor to buy the product or service.

This is a very effective method because the money is being paid only when results have been achieved. The publisher incurs all the costs except that of initial setup and development of the program, which is incurred by the merchant.

Many businesses credit affiliate marketing for their success.

You can still make money with affiliate marketing in 2022.


Affiliate marketing may be your opportunity to make money online. You can earn money by connecting with brands and promoting their products. It’s free to join, and you don’t need special skills.

You must choose products that you use and can genuinely back, keep your product list short, and use various sources of traffic to generate sales for the product like your FB page, website, blog posts, emails, and other free tools. Be sure your website is correctly linked and positioned in search engines.

Spend time on research so you can choose a good program to earn good, fair pay. Your early commission rate may be low. A 10% commission rate is considered high.

If a product has just launched, and you know what you’re doing, you can write a review of it. If the review is ranked on the first page of Google as soon as possible, then you may have struck gold.

Before you decide to promote a product, know if it’s new and selling well.

Amazon will let you know by ratings and reviews.


If you’re a beginner and want to monetize your website, one of these three programs is a good starting place.

Amazon

Amazon is a global brand that is trusted and recognized by everyone. You make money on anything you sell, although they don’t have a Paypal option to pay you.

ShareASale

Share-a-sale is a network with many companies that use it to sell products. There is a search feature for finding things related to your niche. When you find what you’re looking for, you can join as an affiliate for that one specific product/item/service. They also do not have a Paypal option to get paid.

ClickBank

ClickBank is one of the more popular networks and has been around for quite some time. It has cleaned up and stopped accepting junk products.


The programs mentioned above are 100% Free to join, easy to use and when done correctly, have great commission payouts.

If you’re just starting, be patient, and you can earn with affiliate marketing in 2022.


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March 27th, 2022

Home-Based Business Ideas


by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.





Are you looking for home-based business ideas?


Opportunities to create a low-cost home-based business have never been easier.

New technology and software have made this possible.

There’s web development, affiliate marketing, personal training, and more.



Check out these seven ideas for a home-based business.





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February 28th, 2022

7 SEO Trends to Leverage in Your Online Marketing


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




This article was originally posted on 5/10/21.

If you use SEO (search engine optimization) in the right way, it is one of the most effective ways to attract potential customers to your website. If you rank on page one of the SERP (Search Engine Results Pages) you will generate organic traffic.

This is where you need SEO.

In this article…

Continue


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February 14th, 2022

7 Reasons for a Digital Marketing Strategy

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Your business needs a strategic marketing plan in order to remain ahead of your more digitally savvy competitors.

Take steps now to create, streamline, or optimize your marketing strategy and accelerate your results.

Digital and mobile channels are vital for acquiring and retaining customers.


What is digital marketing?


Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. — Wikipedia

Digital marketing is using digital technologies and media to achieve marketing objectives.


You can consider using the following examples of digital technologies and media options for your marketing campaigns:

Search engine marketing
Social media marketing
Pay-per-click (PPC)
Paid social
Online advertorial
Affiliate marketing
Organic search (SEO)
Organic social
Guest blogging
Co-branding
Backlinks
Sponsorship
Influencer outreach


You need a digital marketing strategy in order to avoid these common problems that arise when you don’t have one.


What are these problems?


1. Not having a clear goal of what you want to achieve online

You need a clear strategic goal for what you want to accomplish in terms of acquiring new customers and building better relationships with your current ones, and you need clear objectives in order to reach those goals.

2. Understanding your online marketplace

It’s important to research your online audience. The dynamics of using digital marketing will be different from long-established avenues which have different types of customer profile and behavior and marketing communications options.

3. Staying updated on the latest trends and innovations

In order to stay ahead of your competitors, you need to devote enough resources to digital to stay  up to date with the latest trends and advances in your sector.

4. No strong value proposition

A value proposition introduces your brand to consumers by showing what you stand for and why you deserve their business. It should be persuasive and help turn a prospect into a paying customer.

5. Not knowing your online customers well

Know the sentiment of visitors and what they think. Use other forms of website feedback tools to help create a more customer-centered website and brand rather than Google Analytics and such, which only show volumes of visits and not the sentiments of visitors or what they think.

6. You’re disintegrated

You need an integrated marketing strategy. Digital media work best when combined with traditional media channels.

7. Avoid duplication

If you have a larger company, don’t waste your money and time by way of duplication. Don’t misuse your funds by having different segments of the marketing organization buying different tools and using other agencies for completing similar online marketing assignments.

Invest in a marketing strategy, that works for everyone, to plan, manage and optimize your digital channels and platforms.

Internet marketing using a digital marketing strategy can accelerate your results and increase your ROI.

Although these 7 reasons for a digital marketing strategy are not the only problems that may be encountered, you should keep them in mind when setting up your marketing campaigns.


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January 16th, 2022

Lead Magnets for Your Business

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




What is a lead magnet?

“Subscribe to our newsletter” no longer works as a list-building approach. Consumers are so weary of increasing the amount of email they receive.

No one wants an inbox full of spam or irrelevant offers.

A lead magnet requires your site visitors to give you information, such as an email address for access. It can be some content such as a whitepaper, ebook, or a newsletter.

This content drives awareness and also gives information that helps a prospective customer engage and take an interest in your product or service. This might be a free product sample, demo, trial subscription, or some product/service-related incentive.

Now, no one easily gives up their email. Your lead magnet should offer the reader value in exchange for opting in to receive messages from you in the future.

Your lead magnet is used to build a list of prospective customers.


What’s contained in good lead magnets?


The highest-converting and best lead magnets have certain things in common:

They’re relevant

Your offer must resonate with your intended audience.

Your objective is high quality leads not a high volume of low-quality ones. You don’t want to waste time following up low-quality leads.

Make sure your lead magnet serves a useful purpose with your segmented/targeted audience.


They have perceived value

The best lead magnets offer insider knowledge, a quicker way of doing something, expert insight, or an innovative and unique solution to a problem.

If it can be Googled, you’re not going to get a sign up.


They serve your business purposes

Keep the promise you made when you asked people for their email. Use your lead magnet to offer only what you can actually deliver.

The best lead magnets don’t offer to solve an entire problem, but enough of it that the person recognizes that you are the authority (or your product is the answer) and can take them the rest of the way.


Your lead magnet can include:

1) Cheat sheets

2) Checklists


3) Swipe files


4) Buyer’s guides or ebooks


5) Email courses


6) A recording of a talk you gave


7) Step-by-step blueprints


8) A whitepaper
, a report or guide that informs readers concisely about a complex issue. It helps your readers understand a complex issue and the steps they need to take to resolve it. Whitepapers are useful in B2B marketing, where clients often have a longer sales cycle and need a lot more information to make a purchasing decision.

9) Webinars

10) Editable templates for simplifying tasks.

11) Product samples or trials

12) Training videos

13) Quizzes, surveys, and polls


This list is not all-inclusive. There are more to be used, as well as any that you can imagine.

Your lead magnet is the first step in building a relationship of know, like, and trust with prospective customers, and in building your list.

The best lead magnets benefit both you and your customers. Your goal is not to trick or force a prospect to give up their email.

For a win-win situation, find an offer and format that helps your business goals and the needs of your target customers.


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January 2nd, 2022

Keywords and Digital Marketing for Your Business






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




One of the most effective ways to attract potential customers to your website is using SEO correctly. By ranking on the top page of the SERP (Search Engine Results Pages) you generate organic traffic.

You want to increase your online visibility. If you have a strong internet presence, it helps consumers find and learn about you and ultimately purchase from you. As you search for online marketing tips, you’ll find advice about blogging for SEO, creating landing pages, and more. The bottom line is “there’s one vital part to digital marketing that can make or break these tactics and strategies: keywords.”

Keywords relate heavily to digital marketing because that’s how potential customers do searches like on Google, by typing in a particular word or phrase.

Keywords need to be something users will search for, relevant to your brand, and terms that can be seamlessly integrated into all your online content.

Once you know which keywords to focus on… Continue here


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December 20th, 2021

15 Copywriting Tips to Capture the Interest of Busy Consumers


by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




Copywriting requires you to be skillful at crafting headlines. If you have a great headline there’s a better chance of getting what you’ve written read by more busy consumers. But, keeping your audiences engaged is easier said than done.

Below are 15 copywriting tips to capture the interest of busy consumers.


1. Important Information Is Bold Or Bulleted

People don’t really read. They just skim, reading only the headline and bolded or bulleted information.


2. Make Your Copy Professional And Persuasive

Don’t be too basic or mainstream. Be original and fun and give your reader a reason to engage.


3. Help Consumers Connect With Their Emotions

Make your audience feel something about themselves, not you. Their own emotions will induce them to take action.


4. Use A Short Introduction

Get straight to the point, because your readers want to learn something new that’s relevant to them.


5. Use Simplicity

Take a simple approach. Skip the banter and get to the point. Busy consumers want solutions to their problems, so give it to them and quickly offer a CTA.


6. Cover Your Point(s) Quickly

Grab people’s attention and quickly get to the point. Your audience is busy, so get your message to stand out and get to the point then deliver your CTA.


7. Delay Details

Start with the main topic and deliver details later. Busy people are not going to read a boring introduction. If the juicy part of your information is intriguing, they will read more.


8. Skip The Clever Buildup

Don’t waste a lot of time on a clever buildup. If you do, your reader may just move on before getting to the most important takeaway.


9. Know Your Audience

You must know your audience so that you can craft a message, that is immediately relevant.


10. State Exactly What You Want The Reader To Know

Start at the end and then build to support your value proposition by unpacking details a few seconds at a time, thus earning the attention of your audience.


11. Use Multiple Headlines Throughout Your Content

This makes your content skimmable and indicates what’s coming next. Limit detailed information by using links to detailed articles on the subject.


12. Ask Questions

Don’t be afraid to ask questions. Asking questions, taking strong notes, and recording responses will help yield the best results in the shortest amount of time. Don’t try to be perfect. Get a draft out quickly and write with confidence.


13. Keep Your Message Short

You only have a few seconds to convince people to read what you have to say. So, keep your message as concise as possible.


14. Refine Your Core Message

For copywriting, start by using paragraph form, then cut that down to a statement of one or two sentences. Then whittle your core message down to a phrase.


15. Strike A Happy Medium

When dealing with busy consumers, you need to capture your audience’s attention while keeping the message straight and to the point.

By using these 15 copywriting tips to capture the interest of busy consumers, you can stay focused on your intent and better deliver your message to your audiences.

Source: Forbes.com



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December 6th, 2021

Planned Content is Your Money Maker



by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



Content is your sales pitch, billboard, brochure, and portfolio all combined into one.

To have success at Internet marketing, you must have planned content.

As a blogger, social media strategist, or professional marketer you need well-organized content.

You have to master the engineering and architectural sides of good content development.

Your content needs to be well written, shareable, educational, and it should confirm your reputation as an authority.

You can read more here.



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