Archive for the ‘Internet Marketing Tips’ Category

June 24th, 2017

Writing New Content Easily

by Rahimah Sultan
photo from blog

 

Your content marketing strategy must begin with articles as the base. You can put them on your blog or publish them in article directories. It’s preferable to place them on your blog. Whichever you choose, you need to first create them. You can use the following as a guide to writing new content easily.

 

Generally, people will start with an introduction, list a few points, and write a conclusion. But that presents a problem if you’re stuck. So start with the end, the conclusion. What is it you want people to do as a result of having reviewed your content?

 

You include a call to action (CTA), but you must ask yourself why anyone would want to take action in the first place. If you don’t have a good answer then the chances that anyone else will are next to nil.

 

You have to start with the end in mind. Give people a reason for wanting to see what you have to offer. Tell them what it can do to help them solve a problem. Discuss some key points that lead to a logical conclusion.

 

You want to peak their interest so they’ll follow through and click on that link which leads to a free gift for joining your newsletter or sends them to a blog article that can help with something they’re struggling with or whatever you’re wanting them to take action on.

 

First, make an outline using your key selling points. This outline is simply a few key things jotted down for your benefit. List the main point and write a couple of lines about it, then go to the next important point and do the same. Use three or four key ideas.

 

Your outline should look something like this:

 

The problem – Don’t know how to…

My widget solves that problem by…
a)
b)
My widget solves the problem (how?)
a)
b)

 

Click here (CTA link) to check out the widget

 

You’re working backward, in no particular order, and listing the main points. Be sure that each bullet point and subtext leads logically to the next thing, and that in turn leads the reader to take some sort of action.

 

What would the reader need to feel in order to click on your link? Your conclusion needs to make people feel obligated to do what you say to get what they want.

 

When you finish discussing your points or ideas, the conclusion should make perfect sense.

 

Writing new content easily can be simpler than you think when you follow this approach of starting with the end in mind and logically laying out your key points to lead people to where you want them to go, i.e., your CTA.

 

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April 26th, 2017

3 Basic Internet Marketing Tips

by Rahimah Sultan

 

 

The internet is a massive marketplace with all kinds of people – buyers, sellers, marketers, specialists, etc. Your business has unlimited potential to grow when it targets the internet as its market. If you’re a business owner with a website, you’ll want to use Internet marketing. If you don’t, your website is almost useless. Here are three basic Internet marketing tips to keep in mind.

 

Be sure you have a blog

 

Blog marketing will greatly boost your connection with potential customers. It will give you the ability to get feedback about your company, products and/or services and communicate with them through the comments section.

 

If you’re just thinking about setting up a blog, you need to determine exactly why you want to blog and write down your goals. Next on the list should be a step by step guideline that will accomplish those goals.

 

Then you should learn everything you can from experienced bloggers and determine your own path. Copying others never works. Just use them as examples.

 

With a static website there are minimal updates, not much new information, and not much customer interaction. A blog makes your website more reader friendly, and Google friendly. Google loves new information. When you post new articles regularly you will get picked up by search engines, of which Google is the most popular.

 

Make sure your website looks the way your target audience expects

 

Don’t waste time or money on conceptualizing what your site should look like. Just try and get ideas from successful ones who are in the same market and business as you. Learn from them, and create your own familiar design.

 

A wisely designed website is the way to go. It doesn’t have to be fancy and perfect. It just has to appeal to your target market’s taste. For example, if your website is about targeting prospects for your jewelry business, make sure it reflects such.

 

Don’t stop with a website

 

Many business owners think that once a website is set up, it will run on its own and function properly as it’s supposed to. Setting up your website is only step one – the foundation. After you’ve created and established an online presence, you have to make sure to follow up with other online business needs, which include your blog, search engine optimization (SEO), and social network integration.

 

In today’s ever-changing online marketplace it’s not enough to just have a website. Your business requires marketing strategies the same as an offline business. For marketing success you must engage in effective promotion.

 

Whether you’re an established business online or off, or you’re working from home on your own, Internet marketing requires investment of time, energy, and money. There is no free ride. So, make sure you’re visible in the online marketplace to ensure you have a chance at success.

 

In summary, be sure you have a blog, make sure your website meets your prospects expectations, and don’t stop with just a website. These three basic internet marketing tips are a starting point.

 

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February 28th, 2017

Autoresponders in Internet Business

by Rahimah Sultan

photo from blog

 

So, you’ve been browsing and Googling and seeing all the promotions on the Internet for starting your own home business and the tools that are needed to do so. Then there are suggestions for platforms for setting up your business online. There is an abundance of information and courses offering training, and there are Ads promoting ways to get your information out to the public, and how to build lists using autoresponders, and on and on.

 

You probably already have a general idea of how to do business online. If not, and you’re a beginner, you may have a business idea or you may already have an offline business and may be wondering how to bring it online.

 

So where do you start if you have an entrepreneurial spirit and want to do business online?

 

Set up a place online to do business

First, you have to have a place online to do business, and that means establishing an online presence. You have to buy a domain name, which represents you and your company or home business, and set up your website with a hosting company. Your website is your “place of business.” You’ll place a sign-up form on your site to attract new prospects.

 

Use an autoresponder

The form you place on your website needs to be connected to an autoresponder so you can collect names and emails of prospects. You stay in contact with these signups through messages that go out via this autoresponder.

 

Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations. An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.

 

You need to nurture your leads so they stay connected and gain confidence and trust in you.

 

Set up an email series

The most efficient and cost effective way to educate your new subscribers is to take them through a series of especially designed emails that take them from point A to point B in a sequential order. This series gives them the opportunity to get to know what you have to offer and how you can help them.

 

Set up a series of emails to go out at predetermined times. For instance, your first message will probably be a thank you for signing up or subscribing that includes a link to a freebie to be downloaded immediately. The balance of the series will be related to your product or service.

 

Every time you create an autoresponder series, it should take a subscriber from being a lead to a prospect to a customer. With an autoresponder series each new subscriber will get the same experience your first one did, if that’s what you want.

 

The strategy for your email series is determined by the type of product or service you offer. The number of messages can be seven – one a day or 30 or more. You can send one on the first seven days and then add others spaced at longer intervals. You decide what’s best for you and your business.

 

If your site is a blog, you can populate it with content that shows people how to use your services or how to solve particular problems. Then you can send a broadcast to your list with the link to your blog article. You may only want to set up a few messages in your autoresponder and then send broadcasts to your list. The choice is yours. You need to:

 

Focus on the reader’s desires and needs. What problems are your subscribers experiencing?
Use a real email address that people can reply to which can be your name or business name.
Personalize your emails and include a salutation. Make it sound like an email, not a press release.
Highlight the benefits you’re offering.
Use attention-grabbing headlines.
Make the email easy to read.
Proof read your emails. Use correct grammar, spelling and punctuation.
Make emails easy to read.
Use a call to action stating what you want the reader to do.
When you get a response to an email, always reply.

 

Never send an email if a person hasn’t given you permission to do so and do not share a person’s information with anyone. Do not go overboard with affiliate offers and promotions.

 

In summary, set up a place online to do business, use an autoresponder, and set up an email series. Using these tips on Autoresponders in Internet Business should be helpful.
 
 
 
 
 

February 19th, 2017

Blog Article Marketing Tips

by Rahimah Sultan

 

photo from blog

 
 

A blog is a tool for publishing whatever you want. You define what that publication should be like based on your interests and goals. Blog article marketing is a process of writing articles, that support your interest, and publishing them on that blog platform. A blog is a technology that’s easy for both people and the Internet to understand.

 

You decide the purpose and the tone. Do you want to attract more leads for your product or service? Should the tone be formal or casual?

 

The basic format of a blog article includes a date, title, author, and the article body which includes text and images. You can include a call to action (CTA) at the end of your article with a link to your lead capture page (LCP) to bring in more leads.

 

Doing a blog right is about understanding what you can do with the technical capabilities of a blog platform.

 

(For more information, read my blog article http://marketingsuccessreview.com/blogging/4-benefits-of-article-marketing)

 

Blogging is one way to establish an online presence, especially if you have or want to start a business.

 

These Blog Article Marketing Tips can help you get started with your online presence and help to establish your authority.

 

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December 1st, 2016

Marketing Success: Ad Headlines

by Rahimah Sultan

 

photo from blog

 

Ad headlines are used to capture attention. You have only about 10 seconds to capture people’s attention. The headline is used to get people to read the rest of the piece, the next paragraph. It needs to include some kind of promise and it needs to capture an emotion. When using an email it should address a problem and how to resolve it and who your audience is.

 

When creating great headlines you can rewrite a cliché, add an element of tension, or ask a question. You should give the reader a reason to read further, open the email or click to the website. Offer people something newsworthy and appeal to their curiosity. Be positive and offer quick an easy solutions.

 

Read 11 Ways to Write Powerful Ad Headlines here.

 

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November 6th, 2016

4 Tips on Web Site Promotion for Home Business Owners

by Rahimah Sultan
photo from blog

 

Website promotion is an ongoing process for attracting visitors to your website. You need high-quality content for lead generation, increased traffic, and search engine rankings.

 

Your website needs to be optimized for search engines, and you need to promote it in as many ways as possible, including using social media.

 

You can read the article, Tips on Web Site Promotion for Home Business Owners, here.

 

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October 8th, 2016

Email Marketing: Writing Emails that Get Opened

by Rahimah Sultan

 

photo from blog

 

“About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.”

 

This infographic covers important points on how to write an email that gets opened, read and responded to.

 

It is recommend that you use direct language and have one main goal which can be a question, an outcome, or a request.

 

Use subject lines that “are intriguing without being click-bait, short without being cryptic, urgent without being slimy, and action-driven without being dispassionate,” states the infographic.

 

You can read the article here

 

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July 15th, 2016

Internet Marketing Tips

by Rahimah Sultan
photo from blog

 

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. ~ Wikipedia

 
 

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the web.

 

Click here to read 3 Tips for Online Marketing.

 

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July 7th, 2016

Internet Marketing Solutions: Social Media Tips

by Rahimah Sultan

photo from blog

 
 

Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business.

 

Check out some tips for social media marketing that include showing up, being you and keeping things simple. Remember that social media marketing is real marketing.

 

Read Social Media Tips for Entrepreneurs, which covers these tips and more.

 
 

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June 30th, 2016

Internet Marketing Mistakes

by Rahimah Sultan

photo from blog

 
 
 

When you finally muster the confidence to start a business, you may think that the Internet is the easy road.

 

Digital marketing takes time, investment, and knowledge. “Digital marketing is any form of marketing products or services, which involves electronic devices.”

 

If not done correctly, it can lead to some serious mistakes that will severely limit your marketing efforts.

 

Read Ten Rookie Digital Marketing Mistakes You Might Be Making, for the details.

 
 
 
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