Archive for the ‘Marketing Success’ Category

June 11th, 2020

A Sales Funnel for Your Online Marketing


by Rahimah Sultan








Online marketing is any form of advertising done on the internet. It takes on many shapes and forms and can be done organically for free or it can be paid. Either approach features a number of effective strategies and methods to gain the desired outcome.


One of the primary concepts in the digital marketing industry is the sales funnel.


A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. This model uses a funnel as an analogy because a large number of potential prospects may be available at the beginning of the sales process, but only a portion actually become paying customers.


Your prospects pass through different stages of your sales funnel from the first time they hear about your product or service until the moment they make a purchase.


You must have a clear business vision, develop a marketing strategy and define your target audience before you start building your sales funnel.


You can design your sales funnel with as many stages as you want, although there are generally four main ones that include awareness, interest, decision and action.



4 stages of the sales process. Stages of a Sales Funnel



Awareness

As your prospects become aware of you through various means such as email newsletter signups, online quizzes, ebooks, social media, Google and more, they enter your sales funnel.


Your overall goal with this entire funnel and platform is to solve customer problems. When you know the problem, and build content to draw them in and then offer a product or service to solve their problem, things begin to happen. Getting to that stage takes work and you must first make them aware of you.


You’ve secured your prospects awareness once they’re in your funnel. That’s the first stage.



Interest

As a marketer, your goal is to move your prospects through the multiple stages that will take them from prospect to buyer. Now that they’re aware of you, build interest by establishing a relationship with them. Although you can use a lead magnet (a great offer) to get their email address, you must create a strong bond by being relatable, honest and transparent in your follow up process which is an email sequence.


Email marketing works as well as ever to drive quality traffic to your funnel. Emails are still as profitable as ever and when used correctly, along with your social media platforms, will always be a secret sales weapon.


Your funnel strategy should include sending traffic via organic blog posts SEO and podcasts which are also among the highest-converting forms of content marketing.



Decision

In the third stage you want prospects to make a decision, and that’s not easy. You’ve done your story telling and copywriting and have gotten them to click on your links, by using free methods.  If you’re using paid advertising, you can use re-targeting which gets you more exposure.


Now you need to present prospects with a great opportunity. For this you can use an ongoing exchange of emails in which you offer something of value for free or show how much authority your products or services have or show scarcity as in an offer for a limited time.



Action

The final stage of your sales funnel is getting prospects to take action. You must continue to follow up with more copy, by tracking, and using more email sequences. You’ve only just begun once your funnel is built. The work has only just begun and there is no shortcut.


You can automate your outreach strategy with various programs. The technical aspects of setting up an internet sales funnel include a lead capture page, a sales page, and an autoresponder.


In summary, a sales funnel is a multi-step, multi-modality process that moves prospective browsers into buyers. You’ll need to put in the time if you’re looking to eventually reap the benefits and results. Don’t limit your funnel traffic to one source unless you want your sales to be completely reliant on one platform. These are a few basic steps for setting up A Sales Funnel for Your Online Marketing.



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March 31st, 2020

Online Marketing: More Tips for 2020


by Rahimah Sultan








Although we are at the end of the first quarter of 2020, there are more marketing tactics that you need. You can still use the basics, as they always apply in marketing, along with some changes.

“In 2020, a lot of familiar best practices will get a facelift, and underutilized tactics and software will become more vital for data-driven decision making.”

Brandon Andersen discusses these in his article titled 18 Marketing Tactics You Need In 2020 which you can click here to read.



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March 12th, 2020

Actionable Tips for Marketing Success in 2020

by Rahimah Sultan






As we approach the end of the first quarter of 2020, you may want to review and revise your marketing plans if you haven’t already done so.

I found this article by Robin Colner titled A Guide to successful marketing in 2020. She covers the 10 most important actionable tips for marketing success in 2020.

She discusses mastering the disappearing art of storytelling by creating and posting stories with multiple images and calls-to-action daily on Facebook and Instagram using apps, increasing production of live-streamed video content through the creation of a series to explain your product and services, and experimenting with messenger bots to improve customer service.

 To get all the tips click here.



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January 9th, 2020

Marketing Success with Content Marketing in 2020

by Rahimah Sultan







What will dominate content marketing in 2020? As this new year and decade is upon us, you may be wondering what will dominate marketing trends. This ever-evolving discipline is impacted by a number of factors that include trends, tips, and insights.

There’s content marketing that focuses on results, more live streaming, and emphasis on search intent.

Check out how to use these trends for your 2020 marketing success in this article by Brody Dorland,





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December 4th, 2019

Internet Sales Funnel: What Is It?

by Rahimah Sultan









There are many definitions of a sales funnel on the internet. This article, What is a sales funnel and how is it useful? clears things up a bit. It covers sales funnels, stages, and the benefits of a sales funnel.


            Read: 4 Main Stages For Your Sales Funnel


A sales funnel is a way of tracking and showing your prospects’ conversion rates between pipeline stages. Your sales pipeline is the path your customers take, separated into stages. A sales funnel report is important to any sales strategy.


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July 17th, 2019

Business Success: Small Business Advice

by Rahimah Sultan





This blog post deals with business success and mainly small business advice.


This Jun 5, 2019 article in Small Business Trends, offers 12 essential pieces of small business advice. Some of the topics covered are:

Taking the first step
Thinking small and fast
Dreaming big
Great employees
Doing what you say you’ll do




Click here to read the entire article.


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February 4th, 2019

How To Set Up Your Online Sales Funnel





Anyone who has an online business needs paying customers. In order to convert your website visitors into paying customers, you need to create a sales funnel .

The primary goal for your sales funnel is moving people from one stage to another until they are ready to buy from you.

From the first time your prospects hear about you until the moment of purchase, they pass through different stages of this sales funnel. The journey might be different for each, depending on your buying personas, niche, and the types of products and services you offer.

When designing your sales funnel, you can have as many stages as you want.

Generally, there are four main ones that you need to pay attention to:

Awareness
Interest
Decision
Action


You can read The Beginner’s Guide to a Sales Funnel for the details.

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July 26th, 2018

4 Main Stages for Your Sales Funnel

by Rahimah Sultan






A sales funnel is the buying process that you use to lead customers or prospective clients through to purchase a product. It is a series of steps within a particular sales model. These steps can consist of landing pages, blog pages, retargeting ads for bringing people back into the loop if they’ve left, and email follow ups.

Simply put, a sales funnel is the journey you take your website visitors through when trying to sell your products and services to them.

The top of the funnel works to attract people, the middle of the funnel is a kind of nurturing process such as getting people on your email list, and in the bottom you’re doing additional follow up.

Here are four main stages for your sales funnel:

Read magnet
Lead magnet
Introductory offer
Core offer


One strategy you can use to create sales funnel opportunities is to send an email to your list asking them what they need help with, a kind of survey. Your subject line can be, “Can I ask you a question?” Then ask the question.

As people respond, track the common issues or problems that are most popular and use them to create a funnel based on those core needs. You can also incentivize responses by saying you’ll pick a certain number of people to receive a one-on-one 15-minute consultation or whatever else you choose. Now you have a way to address their needs and concerns and a way to get to know and better understand them.

Your Read Magnet makes it all about the reader, before ever asking for the opt-in.

Now that you’ve got your funnel, it’s time to warm up your reader. This can be done by using the survey results to start mapping out a blog post that hits on the one struggle most of your audience is plagued with. Go in-depth with the information.

It doesn’t have to be a blog post. It could be a video, podcast or a Facebook live broadcast that you transcribe and turn into a blog post. Make sure this is all related to the overall purpose of your sales funnel. This should link to your lead magnet which has been included throughout the post.

Your Lead Magnet
Now you want people to see your lead magnet. You can do so by emailing your list with a link to the post, posting the link inside your Facebook group, placing it on your social media channels, and driving some paid traffic, among other things.

You want people on your page consuming content and opting in for your lead magnet, which can be:

1) Cheat sheets
2) Checklists
3) Swipe files
4) Buyer’s guides
5) Email courses
6) A recording of a talk you gave
7) Step-by-step blueprints

This is by no means an all-inclusive list. Be creative.

Introductory Offer
Once people have opted in, it’s time for an intro offer that is a relevant low-cost offer you make to a new subscriber once they have joined your list. Offer something that is relevant to your funnel and that is hard to say no to, while you “have their attention.”

Each step feeds into the next without any disruptions to the flow. This avoids losing anyone who might otherwise close the window or delete your email.

A few tips

1) Keep intro offer below $50
2) The offer should be relevant to your read magnet, lead magnet and core offer
3) It should 10x the value they’ve received in your read magnet and lead magnet
4) It should be offered on the Thank You page once someone opts in for your lead magnet
5) It should not be used as a money-maker, instead use it to change the relationship from subscriber to customer

A few things to offer, among many:

A video course
Done-for-you graphics
Audio course
Mini group coaching calls
$1 trial for your product or software

Now you sell your intro offer through another blog post. Once someone opts in for your lead magnet, they’re redirected to the post that contains something of real value, while they wait for the lead magnet email to arrive. They can only get this by following the instructions and clicking the link to the new post.

You want to keep the reader engaged while moving them down the page to where you present the intro offer for the first time. Now you’re building trust.

Core Offer
Your core offer has to be a great one. It has to be detailed, value-packed and help your customer achieve a specific outcome, goal or result.

Your core offer can be an online course, high-ticket coaching, done-for-you services, some software, mentorship, a physical product, etc. It’s your call.

A sales funnel gives you leverage and puts you in control to be able to do what you want whether it’s more travel, to stress less about generating leads if you’re selling services or digital products, and growing your business.

You can use these four stages for your sales funnel to move your business forward.

Source: How To Create a Dangerously Effective Automated Sales Funnel


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June 13th, 2018

Online Marketing Strategy for Business Success

by Rahimah Sultan

photo from blog

 
 

You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.

 

Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.

 

So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.

 

When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.

 

Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

 
 
 

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May 15th, 2018

Affiliate Marketing Success

by Rahimah Sultan

 

photo from blog

 

Tom Dupuis, of Online Media Masters, discusses how to make money with affiliate marketing. In his article, so titled, he discusses how affiliate marketing works and the biggest success factors. This in-depth article covers setting up a blog, hosting, finding a niche, types of affiliate programs, affiliate market places, signing up, nofollow affiliate links, SEO, monetization of YouTube videos, and much more.

 

You can read the article here.

 

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