Posts Tagged ‘marketing’
Internet Marketing Training
by Rahimah Sultan
When developing a marketing strategy, you need to first develop customer personas. You need to ask some questions:
*What are your customers roles?
*Do they have decision-making authority?
*What are the demographics…
Every marketing strategy should start with your customer base. Who are the people using your product? What do these individuals value, what do they feel, what products are they currently using, and what will it take to sign them on as paying customers?
Marketing is about human-to-human relationships and can happen through any online or offline medium. At the end of the day, your customers probably won’t remember whether they found your company through a click on a Facebook ad or through a referral from a friend.
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25 Tips for Content Marketing
by Rahimah Sultan
Content marketing is a type of marketing that involves sharing online material such as videos, blogs, and social media posts. It is the art of communicating with your customers and prospects without selling, and is intended to stimulate interest in products or services.
With content marketing you’re delivering information that makes your buyer smarter. Great quality content, for your audience, should be useful and solve problems. The underlying principle is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately make purchases.
The 25 tips for content marketing are found in the article 25 Content Marketing Tips Every Marketer Needs To Know.
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Marketing: Engagement With Social Media Content
by Rahimah Sultan
It’s not always easy to engage your online connections. You have to have a desire to hear what others want to say.
Engagement ideas include asking questions, sharing interesting and funny content, and letting people know who you are.
Once you have managed to engage your target audience, it is no small challenge to keep them engaged. As long as you are committed to them, you will be successful.
Read Michael Cohn’s Sharpening Engagement With Your Social Media Content here.
Online Marketing: What Is It?
by Rahimah Sultan
Online marketing is using the internet, to reach people, to spread the word about you and your company’s products or services.
It is doing anything you can do online to get more people seeing what you have to offer and to get them to eventually buy from you.
Online marketing is a broad category with several sub-categories that include SEO, SEM, content marketing, social media marketing, PPC advertising, affiliate marketing, and email marketing.
SEO is the process of using certain words (keywords) in your online content to enable search engines to pick it up and show it as a top result for anyone searching for those words.
SEM is paid. Whereas SEO is used for organic searches, you can pay to get hits to your site which will get you top ranking in search engine results.
With SEM you have to have a paid product or service in order to do well or you will not be able to afford the cost. Do not use this method when starting out online and offering free content.
Content Marketing is a method focused on creating and distributing valuable, relevant, and consistent content to a particular audience with the intent of an ultimate profitable customer action.
Social Media Marketing is done on hundreds of social media networks. You have to choose the platforms that work best for your type business. The context must fit the platform.
Pay Per Click (PPC) advertising is just that. You pay for each click received on your ad. It’s similar to SEM which is only one special type of PPC advertising.
Affiliate Marketing is directly communicating with your audience and customers. You can easily engage directly with your customers with this form of marketing, and it’s a great way to sell products and services.
Email Marketing is used once your customers have given you permission to contact them. You can email them at any time, providing value and asking them to buy when the time is right.
With the power of the internet and these forms of online marketing you can work from home after your day job or on weekends to build a very profitable business. As with anything worth having, you must be willing to put in the work.
For a more detailed article on this subject read this.
Communicate with your customers
Marketing And Technology
by Rahimah Sultan
While deciding what to blog about this week, I remembered an article I posted exactly three years ago today. It’s coincidental, if you believe such. I believe things happen for a reason.
I felt like a light topic. My thought process went from summer, books, and library to revisiting this particular article. You can click here to read it.
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Internet Marketing Solutions: Social Media Tips
by Rahimah Sultan
Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business.
Check out some tips for social media marketing that include showing up, being you and keeping things simple. Remember that social media marketing is real marketing.
Read Social Media Tips for Entrepreneurs, which covers these tips and more.
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Email Marketing Done Right
by Rahimah Sultan
Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.
So, you have set up your business and you need to let the world know. Just how do you do this?
You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.
Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.
Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.
Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?
Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.
Email marketing done right is all about giving your customers useful information and building trusting relationships.
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Content Marketing Strategy
by Rahimah Sultan
Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.
The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.
Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.
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Getting Your Emails Opened
by Rahimah Sultan
We all want our email marketing to be successful. Getting your emails opened is the goal. After all, we have great things to share with our audiences, and we want to gain their trust. So, if we can get more people opening and reading them, and what we are offering is relevant to then, we can get more sales.
Anne O’Dwyer has some suggestions to get all your emails opened by eager followers.
Marketing: Getting Your Business Noticed Online
by Rahimah Sultan
While sharing information about your brand, products or services, you have the opportunity to develop an honest bond with customers who are left feeling good about purchasing from you.
The smart online marketers build stronger business brands to stay high in the search rankings by building trust, sharing quality content, link building, using social media, and using SEO.
Read more…
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