Posts Tagged ‘online marketing’
Autoresponders: Three Campaigns
by Rahimah Sultan
When a prospect or customer signs up to receive your emails, there should be a response sent by an autoresponder. This should happen whenever someone clicks on a link and makes a purchase or when anyone signs up for a newsletter or membership in your program, to show your appreciation for their time and effort.
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The software sends a sequence of emails to a person who has taken some action. You write the emails, enter them into the autoresponder system, set up the triggering function for the series, and schedule when they should be sent.
Sequence Emails
People generally want more than the initial offering. For example, if readers bought your ebook on the basics of knitting, you could do a sequence of emails beginning with the different types of knitting needles, the second email would be about the yarn, the third on patterns, and so on.
Drip Email Campaign
For readers who are ready to buy something from you, are thinking about it but want more information, and those who are interested in being on your list but don’t know if they want to buy anything right now, use a drip email campaign.
If you had a recent campaign to get more leads by offering something free pertaining to one of your services, and you’ve captured their emails, send this group a series of emails with engaging content about how you created the service to solve a common problem many readers encounter in the running of their business. You can give a case study in one email and another case study in the second email in a story-telling form.
In the bottom of these two emails, offer a short bit of content about your book or service with a link or CTA (call-to-action) button to the book or service on solving the common problem.
Now split your readers into two groups: Those who made a purchase (Group A) and those who didn’t (Group B). Group A will receive automated emails referencing elements of the book shown in emails as to how you can help them be more successful. Once they’ve received a few of the supporting email sequences that may also have links to videos, you can offer your readers a product demo and a free consultation.
In the meantime, Group B is getting occasional automated emails like Group A received, but they also get other emails with different content about other services you provide, including links to content with more information such as a video. Those in Group B who click on the book link show they’re still interested in the book and, potentially, your personalized service but just may not be ready yet.
Webinar Autoresponder Email Series
Marketers like to show their followers how they can carry out something in their business that will help them make more money. Using the drip email example above, a webinar can be offered at some point for Group A because they showed the most interest in the product.
Group A has already seen a video or two as part of the sequence emails they received. Now you can send an email inviting readers to attend a webinar where they can see the service in action and how it can help them decide on using your product or information. When the webinar invitation goes out, readers fill out the form and send it back. This generates the reservation acceptance email that carries a link that is automatically code-created with that person’s identification and takes the person to the webinar link when the time comes to join up.
A day before the event you send a reminder email and again right before the webinar begins. Readers just need to click on the link several minutes before it starts. The link takes them right to the webinar page where each reader is recognized as a pre-registered attendee (because of the ID link code).
When the webinar is over, get the list of attendees and those who didn’t. Create separate channels (lists) for each group. Put aside those who attended but didn’t sign up for the service.
For the registered non-attendees of Group A in the “drip” campaign, now moved into a Group A short-term email list, send an autoresponder message saying they were missed at the webinar but there’s a link for a replay if they’d still like to see it.
If your short-term list of members clicked on the replay link but not the link to get your service, send an automated email several hours later, asking if they’d like to have a consultation to know more. They can click on a link in the email to generate a callback from you or set up an appointment with you.
After 24 hours, send out another autoresponder email reminding them that the discount will be over in 24 hours, so they need to act now. If no actions were taken, you can move non-responding people to another email list to receive regular emails about products and services you have to offer, including emails that just offer valuable content without any sales approach.
Sequence emails, drip email campaigns, and a webinar autoresponder email series are three types of email campaigns you can set up for a boost to your business.
Smart Strategies for Affiliate Marketing
by Rahimah Sultan
You can start or boost your business using the internet and various platforms. A good place to begin is with affiliate marketing.
‘The beauty of affiliate marketing is that you don’t have to invest the time and effort to create a product to sell. You can begin selling something as an affiliate as soon as you have a platform to sell it on.’
There are two important rules to use when promoting products that are not your own:
1. Only recommend products with which you are familiar.
2. Never tell anyone directly to buy a product.
You can read my source for Smart Strategies for Affiliate Marketing here.
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Four Tips for Online Marketing in 2018
by Rahimah Sultan
Marketing trends are continuously evolving. Following are four tips for online marketing in 2018.
Influencer Marketing
Influencer Marketing Will Change. It is closing the gap with video advertising. Readers want shorter roundup posts with more authentic stories and actionable knowledge. Focus on “collaboration” with influencers to create content that speaks to your and the influencer’s audience.
Artificial Intelligence
Artificial intelligence will enable marketers to do a better job with things like email personalization, A/B testing, and more. Although we’ve been able to get names and data for a while, AI will soon progress to the point of potentially helping to figure out which messaging is working, and which needs improvement.
When it comes to websites, personalization will go a step further by examining your site users’ history and providing them with relevant content, for wherever they are in the buyer’s journey.
SEO
SEO is forever changing, and Google’s algorithm updates will shake up things for marketers. For example, keywords will require a greater emphasis on natural, long-tail key phrases, optimized for the increasing popularity of voice search—which, as you might imagine, works more like how we actually talk.
Instead of “marketing trends 2018,” make a question of it just as you would speak.
As voice search becomes more user-friendly, technology is shifting to voice understanding, as opposed to voice recognition. SEO elements like search history, keyword research, location data, and more, will all be affected by this change.
Search engines are getting a lot better at figuring out what people are looking for when they enter a question into the Google search box. You need to figure out what questions people are asking and go after those questions with your SEO strategy.
Ad Blocking
Marketers need to be prepared to allocate budgets to working around ad-blocking technology. These include social media and influencer marketing—mentioned above, as well as inbound.
Blog posts and articles still work to improve the SEO of your website.
To recap, influencer marketing will change, artificial intelligence will enable marketers to do a better job with personalization, SEO will require a greater emphasis on natural, long-tail key phrases, and you can circumvent ad-blocking technology.
These four tips for online marketing in 2018 are not new. They build upon existing trends.
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Some Internet Marketing Solutions
by Rahimah Sultan
In the online business world there are three key things needed to grow your business. These Internet Marketing Solutions include targeted traffic, something to sell, and a marketing funnel. These key factors are needed for all products and services sold online.
Targeted Traffic
The first element you need to grow your online business is a steady flow of targeted customers visiting your website and online sales pages. These are people who are…
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4 Tips on the Need for Auto Responders
by Rahimah Sultan
As a marketer you are performing a balancing act between remaining relevant and keeping your sanity. There are only so many hours in a day, and sometimes we become overwhelmed trying to manage all the responsibilities.
When it comes to staying in contact with prospects, a well-crafted auto responder campaign is the way to go.
Respond to People
People don’t like to feel ignored. When people land on your site and want to touch base with you they want an immediate response. Auto responders work like clocks, delivering customized responses at exactly the right time. They work 24/7 so you never miss that midnight lead.
Be Relevant
Prospects find you through a website visit, an order placement, a subscription or some other action. By scheduling a pre-arranged response like a thank you and including a bonus of some kind, you are maximizing marketing potential and maintaining relevancy while advancing customer relations from the beginning.
Save Time and Stress
Most of us are wearing many hats so automating things is important. You can set up an auto responder series for a week, a month or however long you like and not have to worry about forgetting to follow up with prospects. Once you set up a series you’re done. Doing this initially saves you time and stress later on. If you want more contact with prospects you can always set up a broadcast that goes out to everyone.
Get people to Know, Like and Trust You
Produce high-quality content and communicate with consumers on a regular basis so you can develop a good reputation. Do not make every communication about a sale. Share tips and information about how your product or service can help solve their problems.
Every online business needs email marketing tools that allow you to follow up with prospects.
Deliver your emails via the auto responder function of your email marketing program. Write the best content you can for your autoresponder. The time you put in now can continue to grow your business in the future.
Consider these 4 tips on the need for auto responders to help automate your business and save time and reduce stress.
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Blog Article Marketing
by Rahimah Sultan
Blog article marketing is useful for your online business. It’s a cost-effective way to drive traffic to your website or blog, a way to get your website indexed on search engines, a way for web promotion and backlinks, and it’s a vehicle for obtaining potential customers.
Cost
You can showcase your business, products and/or services for free or you can use paid advertising or both. When you write about what you’re offering, you can place a link in the article that redirects wherever you wish – another article or website.
Traffic
Write quality, keyword-rich, informative articles to pull in more online consumers and Internet users to view your site.
Website Indexing
When you use keyword-rich articles with proper SEO your site can be found by search engines which in turn allows more people to find you and your information.
Promotion and Backlinks
In your article writing, the links you include can give you more exposure and get more people viewing your site. Good quality articles are important for gaining more readers.
When writing a new article, link to one of your other articles. Using one article to promote another will increase reader interest.
Obtaining Customers
Blog article marketing is an effective way to convert readers into potential customers and boost online business.
Aim for writing a minimum of one article a week. Creating content regularly will also enable you to produce content more efficiently in the future. Use your articles to offer knowledge to your readers. People are always looking for free advice. Use your own voice when writing. Don’t try to sound like an expert, unless you are.
An article is a full-text document that is used for communicating information and creating awareness about your product or service. It has become the successful way to drive more traffic to your website.
If you own a business or home business and want to spread the word about it, blogging can be a method of doing so and a way of branding yourself. You can write articles about your products or services and post them on your blog with a link to those products or services.
Use blog article marketing to keep down advertising costs, pull in more online consumers and Internet users to view your site, for website indexing on search engines, for promotion and backlinks, and for obtaining customers for your products or services.
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Three Online Marketing Tips
by Rahimah Sultan
There are many online marketing strategies you can use that include search engine marketing, social media marketing, and email marketing.
As online marketers, we understand the absolute importance of promotion. Marketing is the lifeline…
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Internet Marketing: What’s It All About?
by Rahimah Sultan
What Is Internet Marketing?
Internet marketing is a number of marketing activities that can be done online which include affiliate marketing, email marketing, social media marketing, blogging, paid marketing, search engine optimization and more.
Before you do anything be sure to get all the information you can.
Understanding The Internet Marketing Field
There’s a lot to learn, however everyone has to start somewhere. There are a lot of terms that may or may not be confusing to you, depending on your knowledge of the field. There are four general phases to really understanding internet marketing and making money online.
1) What’s actually happening online and how is money made?
At the start you have to focus on value, not revenues. In the beginning you do the most amount of work for the least return.
If you’re short on cash and hoping to make some fast money online, you’ll be disappointed. There’s no such thing as getting rich quick. All these schemes are selling you short. You have to put in the time and do the work while adding enormous value.
There are things associated with internet marketing such as affiliate marketing, network marketing, multi-level marketing and more. Affiliate marketing is really tough unless you have an enormous following or you know how to build first-rate squeeze pages and great sales funnels. You need to know the virtual landscape before undertaking creating your own digital products and sales funnels.
2) What do you want to do?
Once you understand how things work you need to decide what you want to do. Do you want to be an affiliate marketer, a network marketer, a blogger?
Whatever you do you’ll need traffic. You need to drive traffic to your offers with squeeze pages or landing pages which have a call to action and a sign-up form. This is your first contact with customers or your follow up after you’ve made initial contact. Learn the right skills as you go so that you can become effective. It will take time. Just don’t give up.
3) Know how you will communicate.
You should actually decide this before you start online. Will you blog, build a list, use social media or do JVs? Whatever you do, be straight with people and learn to communicate effectively and understand every stage of the process.
4) What’s your passion?
Decide what you’re passionate about and pick a niche. Get a custom domain and set up a professional-looking site that will be your place of business to which everything will be linked. All of your advertising, SEO, social media, etc. will be directed here.
Create free enticing offers to capture names and email addresses with your squeeze pages to start building your funnels. This will all take time, and you will profit in the end. It may all seem confusing at first. Internet marketing is a constant complicated process. Beware of unscrupulous individuals bearing shiny trinkets. Follow and learn from reputable people online. Don’t fall for the hype.
So, view the big picture of what’s actually happening online and how money is made, decide what you want to do and how you wish to communicate, figure out your passion and pick a niche.
Article Marketing: Optimizing Your Squeeze Page
by Rahimah Sultan
You want to publish your articles in the largest publications that you can, because they get you links when other webmasters use your article on their site, and you want to capture highly-qualified leads in order to build brand recognition and stay on your readers’ minds.
The following article covers optimization of your squeeze page in your article marketing.
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Online Marketing: Be On Top In A World That’s Constantly Changing
by Rahimah Sultan
The world of online marketing is fast paced and therefore unpredictable. To have success, you must be willing to continually test and refine your campaigns.
Most traditional business experts talk about following the money and not your passion. If you’re too attached to a business, then you won’t be able to see clearly what to do when it’s not going well. You won’t be able to tell if you need to scrap it and start over.
You need to adapt and don’t be attached, and always test. Read The World Of Online Marketing Is Fast Paced, Which Makes it Unpredictable for the details.
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