15 Copywriting Tips to Capture the Interest of Busy Consumers
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Copywriting requires you to be skillful at crafting headlines. If you have a great headline there’s a better chance of getting what you’ve written read by more busy consumers. But, keeping your audiences engaged is easier said than done.
Below are 15 copywriting tips to capture the interest of busy consumers.
1. Important Information Is Bold Or Bulleted
People don’t really read. They just skim, reading only the headline and bolded or bulleted information.
2. Make Your Copy Professional And Persuasive
Don’t be too basic or mainstream. Be original and fun and give your reader a reason to engage.
3. Help Consumers Connect With Their Emotions
Make your audience feel something about themselves, not you. Their own emotions will induce them to take action.
4. Use A Short Introduction
Get straight to the point, because your readers want to learn something new that’s relevant to them.
5. Use Simplicity
Take a simple approach. Skip the banter and get to the point. Busy consumers want solutions to their problems, so give it to them and quickly offer a CTA.
6. Cover Your Point(s) Quickly
Grab people’s attention and quickly get to the point. Your audience is busy, so get your message to stand out and get to the point then deliver your CTA.
7. Delay Details
Start with the main topic and deliver details later. Busy people are not going to read a boring introduction. If the juicy part of your information is intriguing, they will read more.
8. Skip The Clever Buildup
Don’t waste a lot of time on a clever buildup. If you do, your reader may just move on before getting to the most important takeaway.
9. Know Your Audience
You must know your audience so that you can craft a message, that is immediately relevant.
10. State Exactly What You Want The Reader To Know
Start at the end and then build to support your value proposition by unpacking details a few seconds at a time, thus earning the attention of your audience.
11. Use Multiple Headlines Throughout Your Content
This makes your content skimmable and indicates what’s coming next. Limit detailed information by using links to detailed articles on the subject.
12. Ask Questions
Don’t be afraid to ask questions. Asking questions, taking strong notes, and recording responses will help yield the best results in the shortest amount of time. Don’t try to be perfect. Get a draft out quickly and write with confidence.
13. Keep Your Message Short
You only have a few seconds to convince people to read what you have to say. So, keep your message as concise as possible.
14. Refine Your Core Message
For copywriting, start by using paragraph form, then cut that down to a statement of one or two sentences. Then whittle your core message down to a phrase.
15. Strike A Happy Medium
When dealing with busy consumers, you need to capture your audience’s attention while keeping the message straight and to the point.
15 Copywriting Tips to Capture the Interest of Busy Consumers
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Copywriting requires you to be skillful at crafting headlines. If you have a great headline there’s a better chance of getting what you’ve written read by more busy consumers. But, keeping your audiences engaged is easier said than done.
Below are 15 copywriting tips to capture the interest of busy consumers.
1. Important Information Is Bold Or Bulleted
People don’t really read. They just skim, reading only the headline and bolded or bulleted information.
2. Make Your Copy Professional And Persuasive
Don’t be too basic or mainstream. Be original and fun and give your reader a reason to engage.
3. Help Consumers Connect With Their Emotions
Make your audience feel something about themselves, not you. Their own emotions will induce them to take action.
4. Use A Short Introduction
Get straight to the point, because your readers want to learn something new that’s relevant to them.
5. Use Simplicity
Take a simple approach. Skip the banter and get to the point. Busy consumers want solutions to their problems, so give it to them and quickly offer a CTA.
6. Cover Your Point(s) Quickly
Grab people’s attention and quickly get to the point. Your audience is busy, so get your message to stand out and get to the point then deliver your CTA.
7. Delay Details
Start with the main topic and deliver details later. Busy people are not going to read a boring introduction. If the juicy part of your information is intriguing, they will read more.
8. Skip The Clever Buildup
Don’t waste a lot of time on a clever buildup. If you do, your reader may just move on before getting to the most important takeaway.
9. Know Your Audience
You must know your audience so that you can craft a message, that is immediately relevant.
10. State Exactly What You Want The Reader To Know
Start at the end and then build to support your value proposition by unpacking details a few seconds at a time, thus earning the attention of your audience.
11. Use Multiple Headlines Throughout Your Content
This makes your content skimmable and indicates what’s coming next. Limit detailed information by using links to detailed articles on the subject.
12. Ask Questions
Don’t be afraid to ask questions. Asking questions, taking strong notes, and recording responses will help yield the best results in the shortest amount of time. Don’t try to be perfect. Get a draft out quickly and write with confidence.
13. Keep Your Message Short
You only have a few seconds to convince people to read what you have to say. So, keep your message as concise as possible.
14. Refine Your Core Message
For copywriting, start by using paragraph form, then cut that down to a statement of one or two sentences. Then whittle your core message down to a phrase.
15. Strike A Happy Medium
When dealing with busy consumers, you need to capture your audience’s attention while keeping the message straight and to the point.
By using these 15 copywriting tips to capture the interest of busy consumers, you can stay focused on your intent and better deliver your message to your audiences.
Source: Forbes.com
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