by Rahimah Sultan

Article marketing is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. Its main purpose is to gain a huge number of online audiences and boost the number of sales opportunities for products or services on websites. It is one of the most successful types of marketing a business can do. This old type of marketing strategy can help marketers acquire new visitors and increase sales on their websites. Article marketing is also one of the least costly ways to market a company. – Wikipedia

I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy resource, and you need to SEO your articles.

There are benefits to be gained from article marketing.

Use these article writing tips to create great helpful content that will spread your message, build your expertise, and that will build your brand and authority.

You can read the article here.

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by Rahimah Sultan

It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.

Use the rule of three in your internet marketing so that you are more engaging as a writer.

People process information by patterns, and three is the smallest number of elements required for a pattern. Use storytelling, sticky ideas, and humor – each with three elements or three bullet points – to engage your audience.

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by Rahimah Sultan

The base of your content marketing strategy should be articles. You can put them on your own blog, which is best, or submit them to article directories.

Although most are taught to start the article content with an introduction, there is another way to go about writing your article. You can begin with the conclusion. Sean Mize discusses this in his article, A Proven System to Write New Content Quickly and Easily.

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by Rahimah Sultan

Do you have an online presence? Blogging is one way to establish an online existence, especially if you have or want to start a business. If you are already set up with a blog, you most likely know about the four benefits of article marketing that I am presenting here. If you are a beginning blogger, you can use this information as you move forward. Article marketing can bring more visibility to your site and establish your authority. Use article marketing to add fresh content to your site.

Content

Fresh content keeps your blog up to date. People will want to return to your blog when you share new, useful information, especially something that will solve some problem they may be experiencing. You can use a call to action in your post that invites people to purchase an item you may be selling that will solve their particular difficulty. As you make more posts, your site visibility will begin to increase.

Visibility

Once you gain more visibility in the search engines you begin to look more authoritative. When people do searches and they find your site, you have the opportunity to make more sales. It stands to reason that the more problems you solve the more people will follow you, making you an authority.

Authority

One of the best ways to showcase your knowledge and skills is content that can help your audience. When this is accomplished, you can become an authority figure in your business.

Communication

You can share your blog content on social media to encourage communication with your target audience and then use those channels to promote audience participation.

Adding fresh content to gain more visibility and establish your authority, and maintaining communication with your audience are 4 Benefits of Article Marketing.

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by Rahimah Sultan

There are several reasons you should blog and do it often. It could bring more visibility to your site and establish your authority. If you occasionally cannot think of a topic, you can use curated content as long as you do it properly. You can also use your most popular articles and rewrite them so the information is current.

For more information on content marketing read this article.

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by Rahimah Sultan

There are some myths floating around about content marketing. Jeff Bullas discusses seven of them in 7 Big Myths of Content Marketing.

“Content marketing has become an art and a science.” It involves telling stories with a bit of marketing added. Engagement with prospective customers is a must. The creation of content alone will not attract opportunities and produce business changing marketing strategies.

Content marketing is not just about search engines. You need to write for humans. It is many moving parts that include images, videos, blog posts, many social networks, multiple media, metrics, optimization, email, search and more.

The article points out that many bloggers (and content marketers) have fallen into the trap of only giving away free content. They forget to ask for something in return. They think that conversion from traffic to leads and sales will happen on its own.

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by Rahimah Sultan

Several years ago if you wanted to rank high in Google’s search, article marketing was the way to do it, using competitive long-tailed keywords for the same articles on different sites. It was free content. Once spammers learned they could get ranked on the first page of Google search, they set up sites specifically for ranking, using keyword stuffing. These keywords had very little, if anything, to do with the information or products on their sites. Google has cracked down on this practice by allowing only original content to be published for promotion with article marketing.

The point of article marketing is to get one-way backlinks to your site. There is an area called a “Resource Box” where you can put a bit of information about your business and a couple of links pointing back to you.

You can no longer go to different article marketing sites with the same article. If it is published anyplace on the Internet it will be rejected as duplicate content. To get the most natural links create some unique content that no one else has published, and do it on a site you own. Then do promotion with article marketing using your own original articles, and use different marketing strategies to promote your site. You can still use article marketing sites or directories for publishing content, but it must be original.

Write content for your particular audience that solves a particular problem and encourages engagement. Content marketing is about sharing valuable information to attract prospects and turning them into customers and repeat buyers. Choose a topic or niche for your site and begin writing articles based on that and start Promotion With Article Marketing.

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by Rahimah Sultan

Article marketing is the practice of posting keyword-focused articles on article sites that then syndicate your content. These sites have a large readership following, and that benefits you as a publisher. Once your article is accepted for publication it can be republished by others. Article marketing for website promotion can get you backlinks which bring people to your site.

For example, say you write an article about using social media as a tool to get people to purchase your product. Others who want to write about the same subject may link to your article and that is more exposure for you. Some article sites allow you to use HTML links in your articles while others let you include a link back to your site only in the resource box. Either way it is a one-way link back to your site. A one-way link is the best kind of link. When anyone uses your article they must name you as the author and keep any links in your article.

Do some keyword research before writing your article to give yourself the best opportunity to be found. Your keywords should be relevant to your article purpose or niche. Use your main keywords or keyword phrase in the title of your article and as the link to be clicked on in the resource box. Make sure your articles contain quality content and are well written and proofed so that you look professional. I hope these tips on Article Marketing for Website Promotion will help you get started with your article marketing.

 
 
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“No matter how hard you push to keep your ideas fresh and your content new and interesting, eventually you’ll reach a point where your content starts to seem stale.” You’ll need to make a change to continue getting results.

You can fix this problem with just a few steps that include objectively auditing your content, finding new ideas, and using new mediums. Read new sources of information daily for ideas that relate to your niche or topic. You can work with guest bloggers, change the length of your posts or make them interactive, and post images and videos.

Read 3 Steps To Take When Your Content Becomes Stale, and learn How To Freshen Your Content

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by Rahimah Sultan

What constitutes success in digital marketing and other disciplines? You need a good plan that begins with some research to determine which solutions might best suit your needs for content marketing strategies.

This article discusses four new studies that give insights into the right solutions. To be a successful marketer you need to deliver the information your audience wants when they want it.

Thousands of pieces of content were tracked that include how-to articles, lists, what posts, why posts, and videos.

Read the article here for the results on the Content Marketing Strategies studies.

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