by Rahimah Sultan
 

 
 
One tactical marketing strategy is content marketing. It is based on generating and publishing useful information regularly to a targeted audience. In order to have success with it you must do more than just fill your blog with random posts or articles.

Your content must serve a purpose, and it must have a friendly tone that shows your personality and voice. It must be easy to read and well planned.

Click here to read The 5 Golden Rules of Content Marketing for more details.

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by Rahimah Sultan

In Internet marketing, you want to find fresh topics that keep people interested, and use attention-grabbing headlines. Lay out your points in order of importance to the reader. Do not leave the most important elements for the end. You will lose people as they will click away before ever seeing them.

Above all remember you must always have good-quality content.

Read 10 Lessons Journalists Can Teach Content Marketers, for Internet marketing tips.

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by Rahimah Sultan

Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.

The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.

Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.

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by Rahimah Sultan

The base of your content marketing strategy should be articles. You can put them on your own blog, which is best, or submit them to article directories.

Although most are taught to start the article content with an introduction, there is another way to go about writing your article. You can begin with the conclusion. Sean Mize discusses this in his article, A Proven System to Write New Content Quickly and Easily.

Click here to read the article.

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by Rahimah Sultan

When blogging, you need to use fresh quality content. It is critical to your business success. So what happens when you run into a snag or experience writer’s block and are at a loss as to what to blog about? What if the pace becomes very hectic?

One available option is to occasionally use guest bloggers. Guest bloggers can help establish valuable connections, and this means more traffic to your business.

Click here to read Carolyn Cohn’s article: The Effectiveness of Guest Blogging.

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by Rahimah Sultan

There are several reasons you should blog and do it often. It could bring more visibility to your site and establish your authority. If you occasionally cannot think of a topic, you can use curated content as long as you do it properly. You can also use your most popular articles and rewrite them so the information is current.

For more information on content marketing read this article.

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by Rahimah Sultan

In his 15 One-Sentence Chunks of Online Marketing Advice You Can Use Today, Jonathan Long took five popular online-marketing options — search engine optimization, local SEO, pay-per-click, content marketing and social media — and wrote down the first three one-sentence pieces of advice that came to mind.
 

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Read the article here…



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by Rahimah Sultan

There are some myths floating around about content marketing. Jeff Bullas discusses seven of them in 7 Big Myths of Content Marketing.

“Content marketing has become an art and a science.” It involves telling stories with a bit of marketing added. Engagement with prospective customers is a must. The creation of content alone will not attract opportunities and produce business changing marketing strategies.

Content marketing is not just about search engines. You need to write for humans. It is many moving parts that include images, videos, blog posts, many social networks, multiple media, metrics, optimization, email, search and more.

The article points out that many bloggers (and content marketers) have fallen into the trap of only giving away free content. They forget to ask for something in return. They think that conversion from traffic to leads and sales will happen on its own.

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by Rahimah Sultan

Several years ago if you wanted to rank high in Google’s search, article marketing was the way to do it, using competitive long-tailed keywords for the same articles on different sites. It was free content. Once spammers learned they could get ranked on the first page of Google search, they set up sites specifically for ranking, using keyword stuffing. These keywords had very little, if anything, to do with the information or products on their sites. Google has cracked down on this practice by allowing only original content to be published for promotion with article marketing.

The point of article marketing is to get one-way backlinks to your site. There is an area called a “Resource Box” where you can put a bit of information about your business and a couple of links pointing back to you.

You can no longer go to different article marketing sites with the same article. If it is published anyplace on the Internet it will be rejected as duplicate content. To get the most natural links create some unique content that no one else has published, and do it on a site you own. Then do promotion with article marketing using your own original articles, and use different marketing strategies to promote your site. You can still use article marketing sites or directories for publishing content, but it must be original.

Write content for your particular audience that solves a particular problem and encourages engagement. Content marketing is about sharing valuable information to attract prospects and turning them into customers and repeat buyers. Choose a topic or niche for your site and begin writing articles based on that and start Promotion With Article Marketing.

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by Rahimah Sultan

Educated buyers want help and expertise. If you have something compelling to say and you market those ideas then you can increase your credibility and build an audience that will listen to you. A blog or newsletter is a great way to get content to your audience. Decide who that is and start jotting down helpful, instructive advice to make life easier. Use visual, insider and “wacky” content.

It’s called content marketing. You’re on the receiving end every day. If you need examples, check out all those helpful tips and articles in your email box and social media designed to make you stop, click, read, and act.

Although this article was written by Mike McCarron who is the transportation industry, it is information that all marketers can use. Read more…

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