by Rahimah Sultan

 
 
 

To be successful online you must have a marketing plan. This is your foundation and your online marketing strategy for success. SEO (search engine optimization), content marketing, and social media marketing should be included. You need SEO to allow search engines to find you, content marketing to help solve peoples’ problems and engage prospects and customers, and social media to help you listen to what people are saying and to generate leads.

 

You can read A Successful Online Marketing Strategy for more details.

 
 
 

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by Rahimah Sultan

 

 

While sharing information about your brand, products or services, you have the opportunity to develop an honest bond with customers who are left feeling good about purchasing from you.

 

The smart online marketers build stronger business brands to stay high in the search rankings by building trust, sharing quality content, link building, using social media, and using SEO.

 

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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.

Although there are all kinds of variations, the bottom line is that a sales funnel gives you a single place to advertise. You only need a single list of prospects, a single blog, a single squeeze page, or LCP. You need one place to advertise.

If you have twenty-five different products, you don’t need to try advertising each one. You need a funnel with one defined entry point.


Once people sign up to your list, in time they will find out about everything you have to offer and find something they like and become a buyer/client. You may have two lists – one for those who have purchased and the other for those who have not. But, to start you only need one list.


Building a list is one of the most important things you need to do.

Owning a WordPress dot org blog is the way to get organic (free) traffic. You can place your lead capture form on it and all your products and/or your affiliate merchandise.



Here are three technical aspects of setting up an Internet sales funnel. You need a:

1) Lead Capture Page (LCP)

A lead capture page is a web page you send your traffic to; make your main purpose clear, which is to click on the button and enter their information. Don’t have distractions on the page that keep them from seeing the call to action. You can do an online search for LCP examples to get an idea of how they should look. Your LCP will direct prospects to your sales page.

2) Sales Page

Your sales page will provide a solution to prospects’ problems. You can use a video (bridge video) for an introduction where they can see you. Introduce yourself, relate to them, introduce them to the solution, and then send them to the sales page. Present a sense of urgency; limited time or limited space to bring them to the call to action. You can use the video before or after the capture page. It depends on what and how you’re promoting.

You might be promoting a webinar that shows the benefits of your product or service. In which case, you will have used an LCP to get signups, and then present an offer at the end of the webinar.

Make the bridge video short, concise, and to the point. It’s used to build a rapport with the audience. Then send them to a sales video which will be longer and presents the solutions and benefits to problems they may be experiencing.


The next step is sending them to the sales page, which offers more details of your offer or product. Show your prospects the advantages of having or using it. Discuss the main points in more detail. Don’t list every little detail or feature or button; just the main points that relate to your audience or prospects. If you’re selling for someone other than yourself, the sales pages are usually already done for you.

3) Follow Up

You need a way to contact prospects; an email service to send all the information you’re obtaining from the LCP. This is the backbone of your funnel. This is where you send all the information from the capture page. You can search the Internet for such services. You want to continue to build rapport with the list of people you now have. You want to continue to build on your interaction with them. Do this with an email service which provides an autoresponder. This is the backbone of your sales funnel.

With an autoresponder, you can set up follow-up emails for whatever you wish and for as long as you want. You can set these messages to go out at certain intervals and for whatever period of time you wish. If you have something special to offer at any point, you can send a broadcast just for that.

You’ll be well on your way to online business success using these 3 Technical Aspects of Setting Up An Internet Sales Funnel: A lead capture page, a sales page, and an autoresponder.

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by Rahimah Sultan

 

 

When developing a marketing strategy, you need to first develop customer personas. You need to ask some questions:

 

 

*What are your customers roles?
*Do they have decision-making authority?
*What are the demographics…

 

Every marketing strategy should start with your customer base. Who are the people using your product? What do these individuals value, what do they feel, what products are they currently using, and what will it take to sign them on as paying customers?

 

Marketing is about human-to-human relationships and can happen through any online or offline medium. At the end of the day, your customers probably won’t remember whether they found your company through a click on a Facebook ad or through a referral from a friend.

 

Read more…

 

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by Rahimah Sultan

 

 

The internet is a massive marketplace with all kinds of people – buyers, sellers, marketers, specialists, etc. Your business has unlimited potential to grow when it targets the internet as its market. If you’re a business owner with a website, you’ll want to use Internet marketing. If you don’t, your website is almost useless. Here are three basic Internet marketing tips to keep in mind.

 

Be sure you have a blog

 

Blog marketing will greatly boost your connection with potential customers. It will give you the ability to get feedback about your company, products and/or services and communicate with them through the comments section.

 

If you’re just thinking about setting up a blog, you need to determine exactly why you want to blog and write down your goals. Next on the list should be a step by step guideline that will accomplish those goals.

 

Then you should learn everything you can from experienced bloggers and determine your own path. Copying others never works. Just use them as examples.

 

With a static website there are minimal updates, not much new information, and not much customer interaction. A blog makes your website more reader friendly, and Google friendly. Google loves new information. When you post new articles regularly you will get picked up by search engines, of which Google is the most popular.

 

Make sure your website looks the way your target audience expects

 

Don’t waste time or money on conceptualizing what your site should look like. Just try and get ideas from successful ones who are in the same market and business as you. Learn from them, and create your own familiar design.

 

A wisely designed website is the way to go. It doesn’t have to be fancy and perfect. It just has to appeal to your target market’s taste. For example, if your website is about targeting prospects for your jewelry business, make sure it reflects such.

 

Don’t stop with a website

 

Many business owners think that once a website is set up, it will run on its own and function properly as it’s supposed to. Setting up your website is only step one – the foundation. After you’ve created and established an online presence, you have to make sure to follow up with other online business needs, which include your blog, search engine optimization (SEO), and social network integration.

 

In today’s ever-changing online marketplace it’s not enough to just have a website. Your business requires marketing strategies the same as an offline business. For marketing success you must engage in effective promotion.

 

Whether you’re an established business online or off, or you’re working from home on your own, Internet marketing requires investment of time, energy, and money. There is no free ride. So, make sure you’re visible in the online marketplace to ensure you have a chance at success.

 

In summary, be sure you have a blog, make sure your website meets your prospects expectations, and don’t stop with just a website. These three basic internet marketing tips are a starting point.

 

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by Rahimah Sultan

 
 

There are at least three things an Internet marketer needs for business; targeted traffic, a product or service, and a marketing funnel. Following are three keys to Internet Marketing.

 

Targeted Customers

 

You need targeted customers who are genuinely interested in your products or services. You can buy traffic or use free sources or both. You should be very careful when using paid sources for traffic, as it can become extremely expensive in a really short period of time.

 

Product or Service

 

Your product or service can be an actual physical product that is shipped to buyers or a digital product that can be instantly downloaded to their computers. If you don’t have your own product, you can use sources like Click bank, JV Zoo, and Deal Guardian, to name a few.

 

Just be sure that whatever the source, they are good products and not junk. You don’t want to taint your reputation. You can also become an affiliate for most products and earn commissions. Research the products and choose those with the best payout. You don’t want to spend your time promoting products that pay very little. Promote products that you use.

 

Follow-up Strategy

 

You need a follow up strategy for people who do not buy from you the first time they visit your site. A marketing funnel serves that purpose by capturing visitors’ information and adding them to your list of prospects to be contacted at a later date.

 

A marketing funnel is the process used to turn leads into customers beginning with the first interaction with you.

 

When someone sees an Ad linked to your venture and checks it out, it’s the first contact. Now you need a way to capture their information in order to follow up with them to get them to know, like, and trust you. You should have a form on that page asking for a name and email address. When this form is filled in, the prospect is taken to your thank you page which includes a link for the free gift you’ve offered in exchange for their information. This puts them on your list, and you can send them future emails that build a relationship, which will eventually entice them to buy from you.

 

Once you have a prospect’s information you can remind them of your products and services in a number of ways that include email marketing, online webinars and social media.

 

You can use an email autoresponder to develop the connection between you and a prospect. An autoresponder is a program that automatically generates a set response to all messages sent to a particular email address.

 

There are plenty of free marketing tools you can use in your business. You can check them out here.

 

You need targeted customers, a product or service, and a follow-up strategy for Internet marketing. Using these 3 keys to Internet marketing tips will help you get started.

 

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by Rahimah Sultan

 

 
 

So, your reaching retirement age or are already retired and thinking about starting a home business. There are several things you must consider before doing so, and you must set up a plan. Among the things to be considered are investment capital, spatial needs, and your health.

 

As an entrepreneur you’ll have total responsibility for your business. Running a home business can be a very satisfying endeavor. Many home business owners enjoy the flexibility, as well as the opportunity to grow their businesses as they see fit.

 

Here is some great general information on starting a home business that will succeed.

 

Read more on Starting a Home Business in Retirement here.
 
 

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by Rahimah Sultan

Before the World Wide Web as we know it today, one piece of Internet history was AOL and its “You’ve got mail,” message.

That was our introduction to email.

Social media has replaced that with tweets, likes, and status updates. But we still love our email.

You could say that the inbox has become a place of solitude among the chaos. Here are some tips on successful email marketing for beginners.

People are overwhelmed with pitches and advertisements, and your messages look just like all the others. In order to be invited into their inbox you must take the following steps.

Phase I: Get permission

No email campaign was ever built without permission to start, so you need to begin building a list.

There are several ways you can do this. You can give away something for free or offer a newsletter or product updates.

You need a clear purpose for asking for an email address. A strong, clear, and concise call to action (CTA) is needed that states what will be received in exchange for the email address. Some of the things people want to know…

a) What will I get?
b) Will I be spammed?
c) How often will you email?
d) Will I get relevant offers or more junk?

Be specific in your CTA regarding what you’re offering. It could be a free how-to email series, a download such as an ebook or newsletter and product updates and releases.

Get Whitelisted

While almost all reputable email service providers work very hard to make sure that your emails are not blocked by major ISP’s, they can’t control whether or not your emails hit the inbox or the spam box. Although most will help you by providing a quality score to help you determine availability, getting whitelisted is the most effective way to ensure that your emails get delivered properly.

Essentially, getting whitelisted is equivalent to being marked as a friend, and the best way to achieve this is by being added to the recipient’s address book. The best way to do this is by providing instructions to do so at the top of each email, especially on the initial thank you and first follow-up email.

Phase II: Follow Up

Be consistent and do what you promise. If you say that you’ll be emailing once a week, don’t email daily. You’ll be setting yourself up for failure. The same applies if you tell someone it will be daily and you email once a week.

Almost all email service providers give you the option to create an autoresponder sequence, and you must take advantage of it.

You should send the initial follow-up email immediately as a way to introduce yourself and detail what you plan on doing with your new subscriber’s email address. It also needs to contain a link to the freebie you are offering. Then use your autoresponder to schedule your follow-up emails.

Each business has different needs, and there aren’t any hard and fast rules as to how often you can pitch or provide content, but remember that your email list is a permission asset and it’s best to be cautious in order to keep your subscribers.

Use an Autoresponder

Use an autoresponder to schedule content to be delivered on a consistent basis over the course of several days, weeks or even several months.

The benefit of that is when you do need to announce a new product or sale, you can count on the fact that you’ve already been in touch, having built a relationship over several weeks/months, and are much less likely to annoy your readers.

Be sure to schedule your autoresponder sequence on specific days so that you know when you can afford to send an email. Don’t send more than one per day.

Phase III: Analytics and Segmentation

You want to know the statistics of your campaigns. There are several, although three very important ones are open rate, click through rate (CTR), and unsubscribes.

If your open rate is low, it means that people have started to delete upon receipt, and you need to work harder on providing value and/or managing expectations.

If the CTR is low, you should focus on your copy.

If you have a high unsubscribe rate compared to optin-in rate, there’s a lot of work to do.

Determine when people are leaving. If it’s after a certain autoresponder email, then re-work it. If they’re leaving after marketing messages, then change the way you present offers. If they’re leaving early on in your funnel, then you need to fix your original call to action so that it’s in harmony with what you’re sending.

Email analytics will give you very specific clues as to what you’re doing wrong. Of course you must be paying attention.

Segmentation is splitting your email list into groups of subscribers that have something in common and emailing them separately from the rest of your list.

For successful email marketing you must first get permission to email people, follow up with them using your autoresponder, and use analytics to determine what you may need to change for more success.

For beginning marketers these successful email marketing for beginners tips will help you get started.

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by Rahimah Sultan

Content marketing is a type of marketing that involves sharing online material such as videos, blogs, and social media posts. It is the art of communicating with your customers and prospects without selling, and is intended to stimulate interest in products or services.

With content marketing you’re delivering information that makes your buyer smarter. Great quality content, for your audience, should be useful and solve problems. The underlying principle is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately make purchases.

The 25 tips for content marketing are found in the article 25 Content Marketing Tips Every Marketer Needs To Know.



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by Rahimah Sultan

Being successful in life requires a purpose and discipline to pursue that purpose. You must stay focused and avoid distractions. This also applies to business success.

You need to imagine yourself as a success. Daily visualize what your life will be like, what you’ll be doing, and how it feels. Decide what you like and are really good at and lay out a plan to get there. This will no doubt involve consulting with someone in your area of interest. Set clear goals and be realistic. Figure out what success looks like for you following these five tips for business success.

Focus on Your Main Objective

You might want to be a computer programmer or a software engineer. Research the requirements. It probably means attending school and getting certification. Or, you may want to be an Internet marketer. The same principal applies.

Write out a plan and begin taking steps toward that end. Don’t procrastinate. Break your goal into smaller goals and begin to work on those smaller goals. Set an overall timetable and times for finishing each smaller goal.

Avoid Distractions

Keep distractions at a minimum. It’s not possible to stay 100% focused 100% of the time. Just don’t let your goals take a backseat to them.

Find a Mentor

A mentor is someone who usually has a bit more experience than you, who knows the trade, offers advice, and helps you. A mentor will help you network, trouble shoot, and strategize.

Always keep learning. Gather as much information as you can. Take calculated risks.

Solve Problems

Successful people encourage progress by solving problems and answering questions. Can you make life easier for people in an effective way? Can you create a product or provide a service that fills a crucial gap?

Be Persistent

If your first attempt doesn’t work, pick yourself up and try again. Don’t make excuses. You will have failures. Failures don’t define you. They are learning experiences. Don’t repeat the same mistake. Don’t give up.

So, focus on your main objective, avoid distractions, find a mentor, solve problems, and be persistent.

Step out of your comfort zone. Don’t wait for opportunities to fall in your lap. Sniff them out. Successful people make big investments in their careers, in their businesses, in their education and, all investments involve risk. Use these five tips for business success to get started. Study your risks, make sure the odds are in your favor, and take a leap.

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