by Rahimah Sultan

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Blogging has been around for a long time and while its basic foundation remains the same (write and publish), some changes do occur that may be passing trends or they may become permanent. You need to be on top of the latest blogging trends and keep up to date with content marketing strategies in order to remain competitive.

To keep you up to date on what’s going on now, this post will look into five of the trends you can expect moving forward. This will help you stay current with the latest practices and may inspire you to do something different on your blog.


1) Visuals

Visuals have always been a large part of blog content and are on the rise. And that’s a plus for your brand’s visibility and retention.

Although using visuals is good, you’ll need to use custom graphics as opposed to generic images. People tend to ignore stock photos these days.

With tailored graphics, you have the advantage of branding. When you use custom-made visuals, you can choose color palettes and fonts that resonate with your blog’s design and viewpoint. This makes your blog posts and pages look consistent and not patched together. You can also design visuals like charts, infographics, and graphs that directly reference the content they are part of.

If you’re not a designer, you can still take advantage of this blogging trend with tools like Canva, Visme, and Prezi. They’re perfect for beginners who are not knowledgeable about design. These tools come with pre-built templates, fonts, and color palettes that make designing custom graphics easier. They also have an option for creating/importing your own color palettes and fonts.

Since blogs are becoming longer and more detailed, design and interactivity become more important. Visual content offers readers a way to scan your content without reading the entire post.


2) Interactivity

Since people’s attention span has increasingly dropped over the years, interactivity has become a more important way to keep them engaged. You can embed interactive videos and also interactivity to those videos like hotspots and time triggers such as popups and CTAs to move viewers to certain areas of the video in order to reach a particular time stamp. You can use the Vimeo platform that can do this right out of the box.

By using a website such as Giphy, you can use animated images called GIFs to add some color and humor to your content in order to make it less boring. Once you’ve decided on a GIF, it can be inserted into your content by using either autoembeds or add it via an image block.


3) Originality

In an environment where websites tend to repackage the same information over and over, being original adds freshness to your blog, establishes your commitment to your readers, shows your thought leadership, and can immediately make you stand out.

There are several ways to make your content original. You can talk about a distinctive topic, provide a unique perspective, or conduct your own research. Conducting your own authentic research is the easiest way to level up your blog. However, not everyone has the bandwidth to do original research. So, you can reach out to others in your industry and conduct your own surveys using Google Forms and Typeform.

You can also tweet about your queries using the hashtag #JournoRequest on Twitter.


4) Content Experience

A shift from consuming content to experiencing it is a bigger blogger trend to focus on going forward. You can no longer simply deliver accurate information to your readers. You’ll have to consider other factors to make your content more appealing. You can do this by focusing on core web vitals and improving your overall content environment. Core web vitals are measurements of key aspects of page speed and user experience that also influence search ranking.

Some examples of a bad content ecosystem (environment) are:

Lots of popups or other interruptions and distractions like multi-step cookie notices
Autoplaying audio and videos
Web design problems such as low contrast among others
Bad website or information structure that leaves visitors not knowing what to do


Your goal is to make sure that each section of content is part of a bigger puzzle that makes sense.


5) Cross-Channel Promotion

One of the trends that will be dominant is cross-channel promotion, a marketing strategy that integrates all your marketing channels and unifies their plans, data, and goals across the board.

Just churning out blog posts is no longer enough to be successful on the internet. You now need to invest your efforts in other marketing channels like social media, SEO, and email marketing.

Unlike multi-channel marketing, which also uses several channels to attract customers with each channel working independently, this cross-channel promotion uses all channels to push out the same message at the same time.

The first thing you need to accomplish this is a Customer Data Platform (CDP). CDPs can help consolidate and organize consumer data from all your channels in one place. Three good sources are Bloomreach, Insider, and Segment.

Then you can use micro-segmentation to group your audience by different demographic details, characteristics, and buying behaviors so you can hyper-personalize your content and marketing channels to suit prospects where they are in their journey.

Some examples are starting an email with the reader’s name, writing content to target readers’ needs, adjusting mailing frequency to suit their needs, and otherwise catering to whatever else your audience is looking for. This is a great way to stand out while blogging.

Even though blogging is a well-established medium, there are trends that come and go. Staying on top of these developments allows you to decide which ones you want to use and when. Most of these 5 blogging trends you should not ignore heavily focus on user experience. The best trend to follow is figuring out how to better serve your readers with the content you write and how you present it. In doing so, you’ll end up with a better blog than when you started.

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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Affiliate marketing could be your opportunity to make money online. You don’t need any special skills and you can sign up for free. You can connect with brands and promote their products to earn commissions.

Over the past few years affiliate marketing has been steadily growing. With the rapid changes in digital marketing and e-commerce, there are certain trends that you should be aware of.

Affiliate marketing is a low-cost business growth plan strategy that is ideal for small businesses as it increases income with less expense and work.

Giant corporations and single-item shops have an affiliate program or are part of an affiliate network. The world of affiliate marketing can be fierce and it’s growing daily so, to be successful in it, you have to keep up with market trends.


What is affiliate marketing?

Affiliate marketing is a way of getting customers and an alternative to advertising. It allows you to work with partners known as affiliates or publishers to reach a wider audience and generate more profits. Affiliates are paid when they have accomplished what they set out to do which may be increasing leads, driving sales, or getting new clients. In affiliate marketing commissions are paid for actual results.

In affiliate marketing, there are networks that allow websites and bloggers to share links to a specific page or product for ad revenue. Affiliate marketing depends on a huge network where the marketing can take place. When visitors click on an ad or a link they will be taken directly to that site or e-commerce site.

If a customer purchases a product through that e-commerce link you must pay your partner the agreed-upon fee, typically 5% to 10% of the contract value. Through this system, you (as the retailer) and your affiliate (as your partner) gain from increased sales.

If you run a product-focused website or blog, you can do affiliate marketing. But do keep in mind that affiliate marketing is not ideal for direct sales.


What are the benefits of an affiliate marketing program?

If you’re in retail, an affiliate marketing program can be added to your overall marketing plan. Whether your product is already well-liked or you’re just starting to build your brand, the product can help you reach your goals.

An affiliate program for your business can provide you with the following benefits:

Wide-Reaching Impact

Your affiliate partners have websites, email lists, social media accounts, and a sizeable number of followers so, potentially, they can reach a larger audience than you can on your own. They can help you promote your product through one or all of their networks. Since there’s a reward coming, they’ll work hard to grow sales or drive traffic for your brand.

Result-Based Commission

Since you only pay for completed actions, setting up an affiliate program is a cost-effective marketing strategy. You can work with as many affiliates as you choose. Their commission will rise as your sales rise. This is advantageous for both parties.

Increased SERP Ranking

As the links from your affiliates are widely shared, the SERPs (search engine rank pages) rank of your website will substantially improve and you’ll get more organic traffic which will save money on marketing.

Unique Content

You may not need to run countless ads on Google or social media platforms, because your affiliate marketers can write articles about your brand, produce reviews for your product, and create video ads about your business. Each affiliate presents a unique perspective.


Marketers are feeling more and more confident about investing in social media so affiliate networking is becoming very competitive. Here are some trends you should be watching to help you see the direction the industry is taking. Understanding them can increase affiliate traffic for your brand.


1) Influencer marketing continues to grow.

2) More websites are embracing alternative ad technologies such as contextual targeting to reach a broader audience in more meaningful and relevant ways.

3) As more people are using their phones to shop online, cross-device tracking will be prioritized.

4) Consumers worldwide are increasing their usage of mobile applications so affiliate marketers will need to use In-App monitoring for improved consumer insights.

5) Voice search SEO will continue to rise. As voice search SEO isn’t standard SEO, affiliates will have to refine websites for voice requests.

6) Blog link building will be diversified, so blogging still works although there will be new challenges.


Keeping this information in mind will help you with your affiliate marketing moving forward.


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