by Rahimah Sultan

The internet is a massive marketplace with all kinds of people – buyers, sellers, marketers, specialists, etc. Your business has unlimited potential to grow when it targets the internet as its market. If you’re a business owner with a website, you’ll want to use Internet marketing. If you don’t, your website is almost useless. Here are three basic Internet marketing tips to keep in mind.

Be sure you have a blog

Blog marketing will greatly boost your connection with potential customers. It will give you the ability to get feedback about your company, products and/or services and communicate with them through the comments section.

If you’re just thinking about setting up a blog, you need to determine exactly why you want to blog and write down your goals. Next on the list should be a step by step guideline that will accomplish those goals.

Then you should learn everything you can from experienced bloggers and determine your own path. Copying others never works. Just use them as examples.

With a static website there are minimal updates, not much new information, and not much customer interaction. A blog makes your website more reader friendly, and Google friendly. Google loves new information. When you post new articles regularly you will get picked up by search engines, of which Google is the most popular.

Make sure your website looks the way your target audience expects

Don’t waste time or money on conceptualizing what your site should look like. Just try and get ideas from successful ones who are in the same market and business as you. Learn from them, and create your own familiar design.

A wisely designed website is the way to go. It doesn’t have to be fancy and perfect. It just has to appeal to your target market’s taste. For example, if your website is about targeting prospects for your jewelry business, make sure it reflects such.

Don’t stop with a website

Many business owners think that once a website is set up, it will run on its own and function properly as it’s supposed to. Setting up your website is only step one – the foundation. After you’ve created and established an online presence, you have to make sure to follow up with other online business needs, which include your blog, search engine optimization (SEO), and social network integration.

In today’s ever-changing online marketplace it’s not enough to just have a website. Your business requires marketing strategies the same as an offline business. For marketing success you must engage in effective promotion.

Whether you’re an established business online or off, or you’re working from home on your own, Internet marketing requires investment of time, energy, and money. There is no free ride. So, make sure you’re visible in the online marketplace to ensure you have a chance at success.

In summary, be sure you have a blog, make sure your website meets your prospects expectations, and don’t stop with just a website. These three basic internet marketing tips are a starting point.

Start Building Your List Today
Click the Banner Below

by Rahimah Sultan

There are at least three things an Internet marketer needs for business; targeted traffic, a product or service, and a marketing funnel. Following are three keys to Internet Marketing.

Targeted Customers

You need targeted customers who are genuinely interested in your products or services. You can buy traffic or use free sources or both. You should be very careful when using paid sources for traffic, as it can become extremely expensive in a really short period of time.

Product or Service

Your product or service can be an actual physical product that is shipped to buyers or a digital product that can be instantly downloaded to their computers. If you don’t have your own product, you can use sources like Click bank, JV Zoo, and Deal Guardian, to name a few.

Just be sure that whatever the source, they are good products and not junk. You don’t want to taint your reputation. You can also become an affiliate for most products and earn commissions. Research the products and choose those with the best payout. You don’t want to spend your time promoting products that pay very little. Promote products that you use.

Follow-up Strategy

You need a follow up strategy for people who do not buy from you the first time they visit your site. A marketing funnel serves that purpose by capturing visitors’ information and adding them to your list of prospects to be contacted at a later date.

A marketing funnel is the process used to turn leads into customers beginning with the first interaction with you.

When someone sees an Ad linked to your venture and checks it out, it’s the first contact. Now you need a way to capture their information in order to follow up with them to get them to know, like, and trust you. You should have a form on that page asking for a name and email address. When this form is filled in, the prospect is taken to your thank you page which includes a link for the free gift you’ve offered in exchange for their information. This puts them on your list, and you can send them future emails that build a relationship, which will eventually entice them to buy from you.

Once you have a prospect’s information you can remind them of your products and services in a number of ways that include email marketing, online webinars and social media.

You can use an email autoresponder to develop the connection between you and a prospect. An autoresponder is a program that automatically generates a set response to all messages sent to a particular email address.

There are plenty of free marketing tools you can use in your business. You can check them out here.

You need targeted customers, a product or service, and a follow-up strategy for Internet marketing. Using these 3 keys to Internet marketing tips will help you get started.

Ready to Start Your Business?
Click the Banner Below

by Rahimah Sultan

So, your reaching retirement age or are already retired and thinking about starting a home business. There are several things you must consider before doing so, and you must set up a plan. Among the things to be considered are investment capital, spatial needs, and your health.

As an entrepreneur you’ll have total responsibility for your business. Running a home business can be a very satisfying endeavor. Many home business owners enjoy the flexibility, as well as the opportunity to grow their businesses as they see fit.

Here is some great general information on starting a home business that will succeed.

Read more on Starting a Home Business in Retirement here.
 
 

Ready to Build Your Business?
Click the Banner Below