MLM Marketing Online

by Rahimah Sultan

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To build a business in this day and age, you need to use some form of MLM online for the duplication process.

The old form of MLM required people to attend meetings, and conferences, and to do in-person recruiting to build their teams and grow their businesses.

Now, everyone wants to be able to be on their phone or laptop and successfully recruit new distributors and build a money-making side business. Here are two strategies for doing MLM marketing online.


Strategy #1 – Social Media

Social media has taken over, and there are people who have never known a world where social media didn’t exist.

Every day people spend hours online. It’s how many socialize, get entertainment, news, and communicate and participate with others.

So anyone in MLM should be using social media to market their business. It’s not hard to do and is a simple way to meet people and prospect them for your business.

There’s a right way and a wrong way to do this. Most people fail because they forget to act like humans and just start spamming their business and product links on their personal profiles, on pages, in groups, and in private messages on messenger to perfect strangers.

This does not work.


When it comes to links for your MLM business or product, do NOT:

Post them on your personal page
Post them in groups
Post them on pages or as a reply to other peoples’ comments and
NEVER send a link to anyone in a message without first having their permission


For success in MLM, you only have to meet as many people as you can, get them to know, like, and trust you, and then ask them if they’re open to looking at your opportunity.

If you do this on a daily basis, you’ll be successful.


Let’s use Facebook as an example.

You should be adding friends daily, about 5 at a time and up to 20 a day.   Don’t overdo it, as you will be shut down by FB.

You can join pages and groups that interest you, and start talking with these people and adding them as friends.

Facebook has a feature where they suggest friends to you. These are friends of friends you already have.

Add those people and send them a message that states something like:

Facebook suggested we become friends. I sent a friend request. I see we both know so and so. How are you?

Get to know your new friends by commenting on their posts, messaging them, and having normal conversations.

You’re growing your network, so take your time and don’t rush. When the time is right in the relationship, you can ask them if they’re receptive to looking at your business.

With some friends, it could take 2 to 4 days, while others may take a month or longer.

It doesn’t matter, because you’re consistently adding people as friends and engaging with them.


Strategy #2 – Create Influence

Influence is a strong and powerful thing. Just about all of the top earners have it in some form. Unlike offline influence, which is hard and takes a long time, online influence is quite simple and straightforward.

You can do it by creating your personal Facebook profile (or any social media profile) and by using what is called Attraction Marketing.

You start by focusing on whom you want to recruit, and by picking a target audience. These are people who you do or can relate to; realtors, hikers, bikers, people interested in good health, etc.

Now that you’ve chosen your target market you need to set up your profile in a way that they’ll find attractive. You need a nice personal picture and a compelling cover photo. Your about me section should sound appealing.

Don’t mention or refer to your business or product in any way, shape, or form.

Now, start posting things that your target market will find interesting, informative, educational, and entertaining.

Let people get to know, like, and trust you by posting things about yourself and your life. Show them posts of you out and about enjoying life and having a good time with friends, family, etc.

Then you can post about your business or product but do it sparingly.

Only post about your MLM business or product about 10% of the time. When you do post about the business, just give hints. Don’t give everything away.

Instead, make people curious by giving them a little bit of information about what you’re doing but not everything, like a movie preview.

Don’t say the name of your business or product. Don’t post a link, and don’t make spammy posts like: “I’m looking for 4 people to help me make $1200 in the next month.”

Attraction Marketing uses marketing techniques such as blogging, Facebook advertising, video marketing, and email marketing to set you up as an authority in your chosen niche.

When you use these marketing methods, people get to know, like, and trust you as an expert in your niche. They’ll look up to you and will want to work with you and buy from you.

Using these 2 strategies for MLM marketing online should enable you to easily transfer skills from the old form of MLM business building to today’s online method.


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