by Rahimah Sultan

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There are several trends and technologies that have emerged over the last several months that point to what the future likely holds. There is increasing use of chatbots, a focus on voice-driven search optimization, and the use of artificial intelligence. Added to these top three are podcasts and video.

Due to an increasingly cluttered communication environment, marketers are seeking ways to better engage with their target audiences. Personalization is a trend they believe holds promise.

“Technology is having a real impact for marketers, improving efficiencies and boosting customer satisfaction. Here, experts weigh in on what marketers can expect going forward.”

Please read this article for more information on these developments.

Hosting and more

by Rahimah Sultan

One of the most beneficial aspects of becoming an entrepreneur is that in today’s marketplace you have diverse marketing methods with a wide range of online tools available to help automate the process. Here are some online marketing tips to help you achieve your marketing goals.

Email Marketing Automation

Email marketing is central to your business. Find a company that has been around for some years and also provides a web-based solution for unlimited email processing, so you will have room for growth. Be sure to set up your emails and delivery schedule using an autoresponder as part of your email marketing automation.

WordPress Automation

Express yourself and showcase your products and services using a blog. With a free WordPress blog and plugins you have total control. Add an opt-in form and post articles regularly that have a call to action. Be sure your blog is optimized for the search engines.

WordPress works great for both desktop and mobile devices and also allows you to automate and schedule your social media posts.

Social Media

Social media platforms are great for advertising. Choose one or several that best suit the needs of your business. Facebook, Twitter, LinkedIn, Pinterest, and Instagram are some of the most popular.

Read The Best Times to Post on Facebook, Twitter… for posting suggestions.

Hopefully, these online marketing tips will aid you in achieving your marketing goals.

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