Author Archive
Content Marketing Is the ‘Only Marketing Left’
by Rahimah Sultan
There are several reasons you should blog and do it often. It could bring more visibility to your site and establish your authority. If you occasionally cannot think of a topic, you can use curated content as long as you do it properly. You can also use your most popular articles and rewrite them so the information is current.
For more information on content marketing read this article.
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No Free Rides in Business
by Rahimah Sultan
I think most people realize there are really no free rides in life. This especially applies to business. You cannot get something for nothing. There are so many unscrupulous people trying every way possible to take your hard-earned money by daily touting free websites, automatic money machines, turnkey businesses and systems, your own branded website and on and on. There are no free rides in business. By using one of those sites or systems, you generally have no control. If they disappear so goes the business.
When my son was a teen, he pleaded with me to help him get a JVC player for either his Birthday or Christmas. Some of the details have faded from my memory. I do recall saying something like that’s a lot of money for something that probably won’t hold your interest for very long. It was a challenge being a single parent of two children and having to be really careful with my money.
My son has always been very industrious and worked part-time jobs as a teen. He offered to help pay for it, but since this was something he wanted so much, more so than anything before, I got it for him. He loved that player, and it was the beginning of a “paying” hobby for him as a DJ before joining the Air Force.
Early in his military career he was stationed in Germany, at Ramstein Air Force Base where I spent a month with him, just before the United States became involved in Iraq, in 2002, not knowing if I would see him alive again after that. I am very happy to say, although he went through a lot in his 23 plus years of active duty, he came out alive and well.
During that month, mid-December through mid-January, my son was attending school as well as working his base job. It was an unusually bitter winter. He was out in the evenings putting up posters to advertise his upcoming DJing gigs. He had some challenges early on but never gave up. Over the years he has become a major player in the DJ world, playing parties for some of the top hip hop artists around. He still plays today and does his 9-5.
Although I did not know it, his DJing dream began before he got that JVC player, which he still has and showed me while I was in Germany that month, and reminded me of what I had said all those years ago about a passing fancy.
If you are thinking of starting an Internet business, you must have a plan, be tenacious, and never give up. It will take time and you will see positive results only after doing the work.
So, forget about all the shiny objects thrown at you daily and decide what you want to accomplish and plan accordingly, because there are No Free Rides in Business.
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Steps to a Successful Affiliate Marketing Strategy
by Rahimah Sultan
I ran across an article titled 10 Steps to a Successful Affiliate Marketing Strategy that laid out what affiliate marketers needed to do to succeed in 2015 and beyond? The operative words are “and beyond.” The author states, “Many first-time affiliate marketers make the mistake of going one mile wide and one inch deep: trying to dominate forty niches in their first few years.” Marcus Taylor covers ten steps to a successful affiliate marketing strategy that include:
Using valuable content, building a brand that adds value to the customer, building a foundation of recurring revenue, and more.
He also says you should use more than one traffic source, have a mobile-friendly site, and find products that add value to the site’s readers and that also have the potential to increase the site’s revenue by an order of magnitude. In his “10 Steps to a Successful Affiliate Marketing Strategy” he points out the fact that affiliates need to be creative and outthink the competition.
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4 Tips for Digitally Marketing Your Home Business
by Rahimah Sultan
Digital marketing is the promotion of products or brands by one or more forms of electronic media. Unlike traditional marketing, digital marketing involves channels and methods that enable you to analyze marketing campaigns and understand what is working and what is not, in real time.
Building a strong foundation for your marketing is all important. In order to be successful with digital advertising, you must have the essential digital foundations in place before you can be successful with digital advertising. Here are four tips for digitally marketing your home business.
Branding
Before promotion comes branding. You must know what your niche is or what it is you want to convey to readers. Then you can build a website, social media presence, ad campaign, and other marketing materials to all match and work together to build brand awareness. You will then have a consistent look when you are ready to advertise.
Web Site
A website is your most important tool. It gives a first impression of what you and your company or home business are all about. It should be well organized and easy to navigate.
Prospective clients or customers will expect you to have a social media presence on which you consistently interact and where you share and provide content. You need to make sure you have social media presences on the main social media channels you want/need to be on. You do not need millions of visitors and you only need to be on a few channels.
SEO
SEO and keyword analysis are important to getting visitors to your site. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are all about getting your website recognized on the first page of Yahoo!, Bing, or Google search engine results when clients search for relevant keywords or phrases.
By optimizing your pages based on the content you are writing, and other key strategies, you leave no doubt as to what you are about to the search engines. For a healthy web presence build your website in a way that promotes positive search rankings, thus building your reputation and establishing your brand as a leader in your industry.
Landing Pages
Landing pages are a must in your campaigns. They are a way to direct your visitors to the information or product they are seeking. It is like a street sign pointing the way. It is calling them to sign up to check out your offer and buy. If you have no landing page, visitors to your website can become confused and then click away from your page and you lose them forever.
Know your niche, have a well-organized website, use SEO and well-designed landing pages, and set up your campaigns. These Four Tips for Digitally Marketing Your Home Business should help bring you marketing success.
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3 Ideas for Internet Marketing Success
by Rahimah Sultan
If you are new to online business you probably need some help. Seek out someone who is a success in the area of your interest and approach them for mentoring. You can also do online searches for information.
With a small or new business, it is vital for your online marketing efforts to be a success so that you can attract new users to your site where they then find out what you have to offer. Visitors to your site need to feel that you are genuine and committed to your product. Here are three ideas for Internet marketing success.
Do Your Homework
If you are considering setting up a blog, first do some homework. Sure, it is easy for anyone to set up a blog and monetize it. But, there are several things to consider before doing so. What type of platform do you want and will it serve your purpose? What themes and plugins are available and are they compatible? How do you set up a blog with a secure user name and password, spam filters, and hacker security? These are the basics and the beginning of Internet marketing success.
Promotion Methods
Once your platform is set up what methods of promotion will you use. SEO is very important in getting your articles in front of viewers so that they see what products or services you are offering. Which social media platforms are you going to use and are they a good fit for you? Check your competition’s strategies for ideas, although you do not want to exactly copy anything. Put your own spin on things. Will you use paid promotion such as PPC and Google adwords?
Plan
Make a basic plan that allows for changes. Sometimes large changes to the plan will be necessary. You also need a marketing outline for promoting your business. Decide which avenues you will use and what your budget will look like.
No matter what product or service you offer, if you do not wholeheartedly believe in it, no one will take you seriously. You must be believable for people to want what you are offering. You need to have total belief in the success of your business, and you must commit to making it so.
Do your homework, choose promotion methods, and follow your plan. Using these three ideas for Internet marketing success will aid in getting visitors to your site to view your products and services.
Do You Have an Internet Sales Funnel?
by Rahimah Sultan
In his article Why Your Sales Funnel Sucks Lemons, Brian Carter says, “If you sell online, or market for leads online, you definitely have a sales funnel. You may not know what your sales funnel is, but you have one.
The question is: how effective is your funnel?”
Brian covers the 5 most common mistakes businesses make with their digital sales funnels. They are: too many steps, not getting enough people into your funnel, keeping it too private, only one idea per funnel segment, and being so inbound that you don’t close the sale.
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3 Tips on Internet Marketing Training
by Rahimah Sultan
Running a website is a great if it is not just a general site. Your site needs to have a particular focus on a specific aspect of a particular niche. Once you have decided what to focus on set up your site, get it online and start directing people to it. Here are three tips on internet marketing training.
1) Instant Success
There are claims daily about how easily and quickly someone became rich online, but what is not mentioned is what it took to gain that success. It took a dream and commitment. Internet marketing takes work.
If you have never done business online and are now considering it, you might want to think about investing in some training and coaching before jumping in. Take a few days to check out some systems and coaches so that you have 24-hour access to needed information and assistance.
2) Bright Shiny Objects
Do not let every new program or system advertised throw you off course. There are hundreds online and new ones coming out every day touting the “get-rich-quick” scheme or the “we-do-all-the-work” thing. Your success is dependent upon your own efforts and you need to be in control. Stay focused on what you want to achieve.
3) Advertising
You do not need to be everywhere online, just where your traffic is. When you start online you will most likely be a one-person operation. All the work will be done by you. If you set up a blog, you will be writing all the posts unless you hire a writer. You will be doing all the advertising, and you may have a limited budget. To get free traffic you must view others’ ads for credits to send out mailings. Social media sites are great if they fit into your plan. Who will do the posting? These are just a few considerations.
Growing a list of subscribers is great, although it’s not the ‘be all’, ‘end all’ of Internet marketing. Having a list and communicating with those people can gain you many buyers and in the end, many friendships.
Be clear about your message (niche), your brand, and your offer. Continue learning more and more about your niche and put it out there in clear and concise content. As things are forever changing, your learning will be ongoing. Keep in mind these Three Tips on Internet Marketing Training.
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4 Tips for Beginning Bloggers
The term blog is from weblog (web log) which is an online journal or diary. Blog is also used as a verb meaning to add information or posts. It has become an essential way to get your message out to others. There are still plenty of people wanting to start blogs, for the first time, despite the belief of some that blogging is slowly dying. Here are four tips for beginning bloggers.
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15 One-Sentence Chunks of Online Marketing Advice You Can Use Today
by Rahimah Sultan
In his 15 One-Sentence Chunks of Online Marketing Advice You Can Use Today, Jonathan Long took five popular online-marketing options — search engine optimization, local SEO, pay-per-click, content marketing and social media — and wrote down the first three one-sentence pieces of advice that came to mind.
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Read the article here…
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4 Benefits of Article Marketing
by Rahimah Sultan
Do you have an online presence? Blogging is one way to establish an online existence, especially if you have or want to start a business. If you are already set up with a blog, you most likely know about the four benefits of article marketing that I am presenting here. If you are a beginning blogger, you can use this information as you move forward. Article marketing can bring more visibility to your site and establish your authority. Use article marketing to add fresh content to your site.
Content
Fresh content keeps your blog up to date. People will want to return to your blog when you share new, useful information, especially something that will solve some problem they may be experiencing. You can use a call to action in your post that invites people to purchase an item you may be selling that will solve their particular difficulty. As you make more posts, your site visibility will begin to increase.
Visibility
Once you gain more visibility in the search engines you begin to look more authoritative. When people do searches and they find your site, you have the opportunity to make more sales. It stands to reason that the more problems you solve the more people will follow you, making you an authority.
Authority
One of the best ways to showcase your knowledge and skills is content that can help your audience. When this is accomplished, you can become an authority figure in your business.
Communication
You can share your blog content on social media to encourage communication with your target audience and then use those channels to promote audience participation.
Adding fresh content to gain more visibility and establish your authority, and maintaining communication with your audience are 4 Benefits of Article Marketing.
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