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Are You Using Autoresponders to Follow Up With Your Lists?

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by Rahimah Sultan

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As the term suggests, autoresponders automate your email marketing which saves you time.

If you set up your autoresponders correctly, subscribers receive the right messages from you at the right time without you having to send them manually.

There are a lot of powerful, free autoresponder tools online to help you grow your email list and nurture leads.



Why do you need an autoresponder email service?

As a marketer, you can use autoresponders to set up a series of emails and then send those messages automatically based on certain rules, conditions, and user actions.

For example:

Lots of bloggers use an autoresponder sequence to notify existing subscribers of new posts on their blog or to welcome new subscribers.

There are various types including stand-alone autoresponders specifically designed to automate the sending of pre-written email sequences based on triggers, such as a customer signing up for a newsletter.

With the correct autoresponder, you can create advanced workflows that automatically send the right email to the right person, at the correct time.

Automated emails can re-engage disinterested buyers and keep them engaged, drive more people to your website,  get you more sales, and more.


So, should you stop manually sending out autoresponder messages?

The answer is no, since email automation isn’t always the best way to go.

There will be lots of times when it will make more sense to send them manually.

For instance, sales announcements and general news updates, messages celebrating festive occasions and seasonal promotions.



What are the best free autoresponders?


You can get autoresponders from most top email marketing companies, however, when you’re just starting out, paying for email marketing can add a lot of expense to your website-building costs.

Following are some of the best free autoresponder tools to help you get started no matter what size budget you have.

1. Constant Contact


According to research, Constant Contact is the best email marketing software in the world.


Pros


Some of the pros include:

~ You can sign up for a free trial without entering your credit card details. You’re charged only if you actively choose to continue using it.

~ It’s fast and easy to create an account. Just click a few options and Constant Contact will display some helpful resources based on your answers.

~ If you have a WordPress website, enter your website’s URL and get a unique branded email template with the colors, images, and logos from your site.

~ Choose from a hundred plus ready-made email templates.

~ The drag-and-drop functionality is very easy to use, even for beginners, which is especially helpful if you are new to email marketing.

~ The Constant Contact support team is easy to reach via live chat software, phone, and email.

~ There’s also a library of resources and online training. In the United States, you can even go to their in-person live seminars.


Cons


A couple of cons:

~ Constant Contact doesn’t offer a free-forever plan. After the 60-day free trial, you’ll need to pay in order to keep using your email list. If you want to continue, you can get 20% off using the Constant Contact coupon.

~ After the free trial period, to keep using the automated features, you’ll need to pay for the Email Plus plan.


Pricing

Constant Contact’s Lite plan starts at $12 per month. However, if you want to use the email automation templates, you’ll need the Standard plan, which starts at $35 per month. For custom automations, the Premium plan starts at $80 per month.


2. Brevo, formerly known as Sendinblue, is a marketing automation platform that combines both email and SMS marketing, so you can send SMS text messages to your WordPress users.

They’re one of the fastest-growing email autoresponder platforms in Europe.



Pros

~ Brevo has a generous free-forever plan that allows you to store as many email contacts as you want. You’re just limited by how many emails you can send each day.

~ The majority of Brevo’s tools are available on their free plan including the digital marketing automation tools.

~ On the free plan, you get access to email support, so you can contact the support team if you’re having problems.

Brevo’s marketing automation tool has a user-friendly drag-and-drop Workflow Editor that allows you to create powerful automations without having to write any code or learn complex tools.

~ You can track the actions that each contact takes on your website, like purchasing a product, and send transactional emails based on their behavior.

~ Brevo has a fully customizable sign-up form so you can add email subscriptions to your WordPress blog or website.

~ There are over 40 responsive email templates that look just as good on mobile and smartphones, as on mobile devices. With the intuitive drag-and-drop editor you can also create your own templates.

~ If you are creating an email marketing campaign for a client, then they may have provided some ready-made HTML assets. To save time, you can upload these HTML templates to Brevo, and then use them as the basis for your campaign.


Cons

~ All emails sent from a free plan have Brevo’s branding, which can make your campaigns look non-professional. The paid Starter plan also has the Brevo branding, which can be removed by purchasing a $10.80 per month addon.

~ Although the marketing automation tools are included in the free plan, these tools are limited to 2000 contacts on both the free and Starter plans which can make it hard to grow your email list.

~ The free plan has a 300 emails per day limit which can seem like a lot when you are just starting out, but you can hit this limit very quickly. With that in mind, you shouldn’t choose Brevo simply because they offer a free-forever plan.

Pricing

Unlike some other email providers, Brevo’s free plan is completely free, forever, with no limit on how many contacts you can create.

If you need to send more than 300 emails a day, you’ll have to upgrade to one of their paid plans, which start at $8.08 per month.

But, be aware that Brevo’s plans are always based on how many emails you send each month, and not on the size of your email list.


3. HubSpot is a popular marketing automation platform and one of the best CMRs for small businesses. They have a free plan that’s a perfect introduction to HubSpot’s all-in-one marketing platform.


Pros

~ The free plan includes a CRM that creates a contact record for each subscriber. You can use this information to create personalized email campaigns that feature the most relevant subject lines, links, attachments, and content.

~ HubSpot’s free plan includes many tools that can complement your email marketing. This includes a popup form builder, live chat, ad management, and more.

~ The email editor has an intuitive drag-and-drop interface that lets you easily create a call to action, add images, and customize the email to match your own branding.

~ You can schedule emails to arrive in the subscriber’s inbox at the best time, regardless of time zone differences.


~ Optimize your emails for different devices.

~ HubSpot has a selection of goal-based templates that you can choose from, or you can build your emails entirely from scratch.

~ You can use HubSpot’s email analytics tool to analyze your campaigns.

~ Integrates with Uncanny Automator, which is one of the best marketing automation tools for small businesses. You can use Uncanny Automator to automatically add visitors, customers, and event attendees to your HubSpot mailing lists.


Cons

~ You cannot remove the HubSpot branding on the free plan, which can make your business seem less professional.


~ You’re limited to 2,000 emails per month and 1,000,000 contacts with the free plan.

~ Advanced features like A/B split testing and email segmentation are only included in HubSpot’s higher-tiered paid plans. When your business starts growing, you may need to upgrade to a paid plan to get the most out of your email list.


Pricing

The free plan allows 2,000 emails per month and a generous 1,000,000 contacts. It also comes with all of HubSpot’s free tools, including a CRM, forms, landing pages, live chat, and more.

Paid plans start at $15/month per 1,000 subscribers.


4. GetResponse is an all-in-one email marketing platform.

~ It’s built to help you grow your audience, engage with customers, and make more money online without having to hire huge team to manage it all. And more than 100,000+ businesses trust them to help them do just that. 

~ Additionally, they’re GDPR compliant and offer award-winning 24/7 customer support in eight different languages.

~ With GetResponse’s autoresponder, you can connect and build relationships with new subscribers without lifting a finger.

~ Plus, you can recycle old content, sell your products, celebrate milestones, etc.

~ GetResponse offers special tiers for mid-sized and larger companies.

~ They have a 30-day free trial.

You’ll have to upgrade to a higher plan if you need more than one user or sales funnel. Plus, you get an automation builder with five workflows on the Plus plan.


5. AWeber, founded in 1998, is one of the most established autoresponder tools. This popular email marketing service has powerful autoresponder features and also offers a free plan that lets you send 3,000 emails per month to 500 subscribers.


Pros

~ AWeber’s free plan contains all the elements you’d expect from a premium plan, including a drag-and-drop editor, hundreds of templates, and access to thousands of professional stock images.

~ Easily add AWeber to your WordPress website using the.

~ Ready-made landing page templates so you can create high-converting landing pages for your email campaigns.

~ AWeber has powerful automation and segmentation tools that allow you to create some very detailed autoresponder series.

~ Integrates with lots of other services, including OptinMonster, Unbounce, Elegant Themes. Etc.

~ If you’re selling online, AWeber integrates with all the top eCommerce solutions, including Easy Digital Downloads, WooCommerce, Etsy, Shopify, and others.

~ On the free plan, you can access all the support materials, including master class sessions and live webinars.

~ AWeber regularly brings out new features that all customers can access, including those on the free plan.

~ It allows subscribers to fill out forms, purchase products, book meetings, and more without leaving their inboxes with the AMP interactive email feature.

~ You can web push notifications to people who’ve opted into receiving them.

~ They offer 24/7 customer support.

Cons

~ AWeber’s free plan limits you to 3,000 emails per month and 500 subscribers.

~ You’re limited to 1 landing page and 1 email automation.

~ The free version has the AWeber branding, with no way to remove it.
~ If you do upgrade, then AWeber definitely isn’t the cheapest option out there. It has more features than some other email autoresponders, but they are pricey.

Pricing You can send 3,000 emails per month to 500 subscribers using the free AWeber plan. If you want to add more contacts or send unlimited emails, you’ll need to upgrade to one of the pro plans, which start at $12.50 per month when billed annually.


This list only covers 5 autoresponders. According to research these are the best out there.

If you want to start or grow an email list, make more sales as an ecommerce store or service provider, or nurture visitor relationships, you need an email autoresponder.

Just carefully do your research and choose the best one for your purpose, because you may not be able to change things later.

So, are you using autoresponders to follow up with your lists?



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Why Use Autoresponders in Your Marketing?

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By Rahimah Sultan



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An autoresponder is an automated system that sends a reply to a customer using certain rules. It can contain from one to a series of emails that go to subscribers’ inboxes after they sign up online for something of yours. The goal of the email is to engage people, as soon as they take an action, through a series of follow-up messages.

You can read this article for more information about using autoresponders in your marketing.





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Autoresponders Are A Must for Your Online Business

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Are you just starting an online Business? Then, you might not know a lot about autoresponders. They are computer programs that automatically answer emails sent to them.


Autoresponders help automate your business which saves a lot of time. If you use them correctly, you can generate a lot of business.


Saving time and generating income are the two main reasons for using autoresponders. You’ll need an email marketing application to send out autoresponders. Do an online search for “autoresponders” and you’ll find many to choose from and you can select the one best suited to your needs. Autoresponders are a must for your online business.


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Make Your Marketing Easier With an Autoresponder

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by Rahimah Sultan



Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



If you’re a serious marketer using email marketing, you know you need to use an autoresponder. But, if you’re just starting your business, you may not be familiar with certain email marketing tools and how to use them to effectively and efficiently email people. This article is intended to show you how to make your marketing easier with an autoresponder.



What is an autoresponder?


An autoresponder is an automated system that sends a reply to a customer using certain rules. It can contain one email or a series of emails that go to subscribers’ inboxes after a trigger event occurs, such as signing up for something of yours they’ve seen online. The goal of the email is to engage your audience, as soon as they take an action, through a series of follow-up messages.


They are the simplest form of email automation. They can include a welcome email, a thank-you email, or an abandoned cart reminder as well as more complex uses for lead-nurturing and other campaigns.


An autoresponder series of emails will:

1. Help you bond with your email list so they get to know, like, and trust you. Thus, boosting your traffic and sales

2. Lend a sense of continuity to your email marketing

3. Allow constant communication between you and your audience




What are some examples of when to use autoresponder emails?


1. Follow-ups

This email is used for visitors to your site who have just given you their email addresses. This is mainly those who’ve signed up for your newsletter or whatever you promised when they filled in the form on your site. It’s a one-time email that goes out immediately after they’ve entered their contact information.


This is usually a welcome email saying hello and thank you for your interest. Then you can set up a series of emails to go out at particular intervals to keep engaged with this list.



2. Sales leads

These emails are for people who have expressed an interest in your product or service. They may have watched a video, so this email encourages them to start a free trial of some sort.



3. Customer service

The goal of customer-service emails is to establish clear expectations for response time, specify self-service resources, and communicate known issues.



4. Onboarding

Onboarding is the process of introducing a new user to a product or service and guiding them through the early steps of using it. The reason for this is to help them understand the product or service’s value and encourage them to engage with it more deeply which leads to increased user retention, satisfaction, and user lifetime value (LTV).


You can use tutorials, welcome messages, guided tours, and other resources designed to make the user’s first experience with the product as smooth and intuitive as possible.



5. Upselling

This email is used after your customers have been using your product or service for a set amount of time. It offers your customer an upgrade to a long-term plan.



Autoresponder emails are an essential part of your email marketing strategy because they allow you to send your subscribers the right message at the best time. Whether you are a blogger or an eCommerce store owner, they can help you maintain a healthy email list (through double opt-in), welcome and onboard your subscribers, and save valuable time.


An autoresponder is a must-have tool if you have an online business and want to successfully and efficiently email people. It saves precious time.


Although you gain quick results with an autoresponder, remember the human element. Things change quickly these days, so “set it and forget it” no longer exists. You have to continue to test copy, see how your customers react to different types of autoresponders, and add new touch points.


Autoresponders will exponentially expand your reach without adding more time or effort to your workflow, once you figure out what works. So, make your marketing easier with an autoresponder.


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7 SEO Trends to Leverage in Your Online Marketing

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by Rahimah Sultan






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This article was originally posted on 5/10/21.

If you use SEO (search engine optimization) in the right way, it is one of the most effective ways to attract potential customers to your website. If you rank on page one of the SERP (Search Engine Results Pages) you will generate organic traffic.

This is where you need SEO.

In this article…

Continue


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7 SEO Trends to Leverage in Your Online Advertising

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by Rahimah Sultan






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If you use SEO (search engine optimization) in the right way, it is one of the most effective ways to attract potential customers to your website. If you rank on page one of the SERP (Search Engine Results Pages) you will generate organic traffic.

This is where you need SEO.

In this article I will cover seven SEO trends to leverage in your online advertising.


1) CORE WEB VITALS

Google is rolling out a new algorithm update which integrates a new set of metrics known as Core Web Vitals into what Google has traditionally referred to as “page experience.” These metrics measure how long it takes a user to get to your page, how easy/difficult it is for the user to initially interact with your page, and how easy/difficult it is for the user to become disoriented due to inconsistencies/shifts in your page design.


2) GOOGLE’S BERT

Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm uses machine learning and natural processing to understand what users are actually looking for. With the BERT update Google search engine bots are much more “conversational.” Google’s algorithm can interpret the intent of a searcher. In other words, Google can understand things like the human brain.

To optimize for Google’s BERT be sure your content and the keyword intent match. If people are searching for “seo” as a keyword on Google, they want to know about SEO. On the other hand, they may search “seo services” or “seo expert.”

Always perform a keyword search on Google before writing your content to be sure the keyword you’re trying to rank for matches the searchers’ intent. You can do a search to find free and paid SEO tools.


3) KEYWORD RESEARCH

Keyword research is becoming more important. Use long-tail and targeted keywords, and understand the intent. While SEO tools are important to use you need to analyze the SERP for the keyword before selecting it.

If the intent is right, even a low-volume keyword with only 10-20 searches per month can still generate thousands of dollars.

That’s why you do your keyword research with patience and find keywords that can easily rank and generate income for you.


4) ORIGINAL CONTENT

Google still wants original content. That is, unique content that hasn’t been published elsewhere. It must be authentic, useful, and add value in your own brand voice and language.


5) VOICE SEARCH

A staggering number of the global population are using voice search on their mobile phones. These search queries are long-tail and extremely specific.


6) ARTIFICIAL INTELLIGENCE

Due to the personalization that AI provides, it is changing the SEO and marketing industry. Google uses AI to provide searchers with the results they’re looking for.


7) VIDEO MARKETING

YouTube, the second most popular search engine (Google being number one), has over a billion users. Now is the time to get started with videos if you aren’t already using them.

To optimize video content for search engines, start by optimizing your video channel name and description. Keywords are important, however, don’t overdo it. Just provide a user-friendly description about your channel.

As you start typing the topic of your video, related suggested keywords will pop up in the search field. You can use these for optimizing your video to reach the right audience.

Remember, to rank higher or just to maintain rankings with Google’s ever-evolving algorithm, you need to keep modifying your SEO strategy.

These are seven SEO trends to leverage in your online advertising. Keep these trends in mind and use them to continue driving relevant traffic to your website.


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The Email Autoresponder

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The highest performing email strategy used by business is the autoresponder. Autoresponders provide the user with context while building trust, and they:

Allow you to continually show your best content.
Allow you to deliver the same high-value experience to every new subscriber.
Are great places to mention related offers without sounding dishonest.
Make sure your new subscribers do not forget you.

As a business owner, two of your biggest concerns are likely finding new customers and not having enough time in the day. So, email marketing is essential to growing your customer base.

The email autoresponder is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest product or service.

An autoresponder is a series of emails, generally focused on a particular topic, sent in a preset sequence at scheduled intervals. This process can begin when someone opts in to your general email list or you can create new lists for those who want the content.

Select a smart topic for your autoresponder in order for your autoresponder series to be a hit. To do this you can select some of your current customers and ask them via email, phone or survey what they would like to see from you.

Social media is a great research tool or you can check out some blogs in your niche and look at comments and what is being shared.

Check your own content for shares, comments, and analytics. If your site has a search tool, see what visitors have searched for. You can also use keyword research to check the popularity of various keyword searches in your niche.

Here are a few free tools you can use instead of paying for high level keyword suggestion tools.

1. Google Adwords: Keyword Planner

Google has been a favorite for many years

2. Adword & SEO Keyword Permutation Generator

It’ll point you toward some ideas that you may not have previously considered. The downside of this tool is that the list you get may not make sense, so you have to sort through it for the keywords that make sense for your site or content.

3. IMforSMB Bulk Keyword Generator

Although this tool is good for particular types of sites such as local service companies, you can still use it by replacing some of the keywords with your own, in the search results.

4. Keyword In

Use this for a simple way to combine your keywords and generate a list of potential keywords.

Although I’ve only listed four free keyword tools, you can “Google” keyword research tools for more. Now, let’s move on.

1. Decide what you want to accomplish with your autoresponder.

A. Send new subscribers a sequence of welcome emails

When a prospect or customer clicks on a link and makes a purchase or when anyone signs up for your newsletter or membership in your program, they should get an immediate response via your autoresponder, to show your appreciation for their time and effort. This email can contain a free thank you gift, a link to a how-to-set-up something or a series of educational emails.

B. Use it as a lead magnet to attract new subscribers to your list

This could be a free mini-course or a free challenge that promises to send a series of emails with lessons, over the course of a certain time frame of several days or weeks.

C. Create a sales funnel to make sales on autopilot

You can incorporate educational videos, sales videos, and follow ups to sell your products/services.

D. Promote up-sells and cross-sells

To get repeat customers, you can set up an autoresponder sequence for those who have purchased a digital camera, for example, and offer them accessories for it, or you can send a re-order reminder to customers who have bought skin-care products.

2. Segment your list

You can divide your list into smaller groups such as buyer persona, interests, stage in the sales cycle and more.

By doing this you can send specific and more relevant information to each segment for better results.

3. Choose the proper email software

Do your segmentation from the moment someone subscribes to your email list. That way you can present offers based on how they found your content, whether a visitor has already opted in to another offer, etc.

You’ll need email automation in order to schedule and send your email series.

4. Set up your entire email sequence

Decide on a schedule, how many emails to place in your autoresponder, and the delivery intervals.

You may want to send them on consecutive days or space them out over a week or longer, or only once a week. Test what works or emulate a series you’ve seen and like.

Decide how your emails should look. You can use plain text or HTML, sidebar or single column, many images or one or none. Whatever you decide, be sure they can be easily read. Use short paragraphs and leave plenty of white space.

Conclusion

The highest performing email strategy used by business is the autoresponder. Most businesses can use autoresponder email marketing as an effective automated tool to build and grow their business.




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