Posts Tagged ‘Blogging’
When To Use Guest Blogging
by Rahimah Sultan
When blogging, you need to use fresh quality content. It is critical to your business success. So what happens when you run into a snag or experience writer’s block and are at a loss as to what to blog about? What if the pace becomes very hectic?
One available option is to occasionally use guest bloggers. Guest bloggers can help establish valuable connections, and this means more traffic to your business.
Click here to read Carolyn Cohn’s article: The Effectiveness of Guest Blogging.
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4 Benefits of Article Marketing
by Rahimah Sultan
Do you have an online presence? Blogging is one way to establish an online existence, especially if you have or want to start a business. If you are already set up with a blog, you most likely know about the four benefits of article marketing that I am presenting here. If you are a beginning blogger, you can use this information as you move forward. Article marketing can bring more visibility to your site and establish your authority. Use article marketing to add fresh content to your site.
Content
Fresh content keeps your blog up to date. People will want to return to your blog when you share new, useful information, especially something that will solve some problem they may be experiencing. You can use a call to action in your post that invites people to purchase an item you may be selling that will solve their particular difficulty. As you make more posts, your site visibility will begin to increase.
Visibility
Once you gain more visibility in the search engines you begin to look more authoritative. When people do searches and they find your site, you have the opportunity to make more sales. It stands to reason that the more problems you solve the more people will follow you, making you an authority.
Authority
One of the best ways to showcase your knowledge and skills is content that can help your audience. When this is accomplished, you can become an authority figure in your business.
Communication
You can share your blog content on social media to encourage communication with your target audience and then use those channels to promote audience participation.
Adding fresh content to gain more visibility and establish your authority, and maintaining communication with your audience are 4 Benefits of Article Marketing.
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Content Marketing Is the ‘Only Marketing Left’
by Rahimah Sultan
There are several reasons you should blog and do it often. It could bring more visibility to your site and establish your authority. If you occasionally cannot think of a topic, you can use curated content as long as you do it properly. You can also use your most popular articles and rewrite them so the information is current.
For more information on content marketing read this article.
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Do You Want To Start A Blog?
by Rahimah Sultan
Do you want to start a blog? Ever wonder how to blog? This post explains the main steps needed to get off to a good and successful start.
In the past, spreading the word about your products or services was dependent upon the size of your advertising and marketing budget. Today, a blog gives anyone – from individuals to large companies – the ability to reach a large number of people at a very low cost. This article shows the steps needed to start a successful blog, beginning with what to blog about.
You will need to choose a domain name as well as a blogging platform. Once your blog is up, you might want to customize the design, and then you will be able to start blogging.
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Blogging: Your Message
by Rahimah Sultan
The term blog originated from weblog and then weblog became just blog. A weblog is just that, a web log that is an online journal or diary kept by individuals. The term is also used as a verb that means to add information or posts. Since the mid-1990s blogging has become progressively easier with easy-to-use publishing tools and is now the predominant way of self-publishing.
Blogging has become an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts that make your content more appealing to readers.
There are many platforms for blogs that including WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.
WordPress.com is free but you do not technically own your blog, it can be suspended at any time, and .wordpress is in your domain name; while WordPress.org is free, you have control, and there are search engine-friendly options, but you must pay a host to support it.
WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skills for uploading files to a web server using FTP (file transfer protocol) and such.
Blogging is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post can be as short as 250 words.
If you have been thinking about blogging, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.
How To Freshen Your Blog Content
“No matter how hard you push to keep your ideas fresh and your content new and interesting, eventually you’ll reach a point where your content starts to seem stale.” You’ll need to make a change to continue getting results.
You can fix this problem with just a few steps that include objectively auditing your content, finding new ideas, and using new mediums. Read new sources of information daily for ideas that relate to your niche or topic. You can work with guest bloggers, change the length of your posts or make them interactive, and post images and videos.
Read 3 Steps To Take When Your Content Becomes Stale, and learn How To Freshen Your Content
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How To Start Your Blog
by Rahimah Sultan
Starting your own blog doesn’t have to be complicated or expensive, although it can be intimidating. I am going to show you how to start your blog today and eliminate some of the confusion.
Today more people than ever are online. This presents a great opportunity for you to have recognition, income, fun and to share your ideas with like-minded people.
You may have considered setting up a blog on a free site. This sounds good, but you’ll have no real control and the company that owns the space makes money from your time and hard work by placing advertising on it and selling you upgrades.
You will not be able to sell your products on that kind of blog.
Since you do not own the blog there is no security. If the blog gets hacked the hacker can steal your domain name and you may never get it back.
No matter what kind of blog you want to start, using a free site is not worth that risk.
Here are a few tips for how to start your blog today and avoid the problems of a free site.
Pick Domain Name
Decide on a topic that interests you and something that you absolutely love for your primary business or topic. Take some time and think it through thoroughly, because you will have a tough time trying to change it later.
Always use a .com extension whenever possible as opposed to a .net, .biz or some others. Most people automatically use .com when trying to find an online site. Then choose a related domain name.
I suggest using a domain registrar such as:
http://www.godaddy.com
http://www.namecheap.com
http://www.networksolutions.com
http://www.onlydomains.com
There are many more domain registrars available. It does not matter where you buy a domain name. You can Google registrars and compare costs. Do not use any of the extras that they offer, just your domain name. Your hosting company will have the services you need.
Once you have your domain name you can point it to your hosting company’s servers. This gives you total control of your site.
I do not recommend using your hosting company’s domain registration services, as that can sometimes lead to problems. Just use a regular listed domain registrar and then change your servers through that registrar to point to your hosting company.
If you do not plan to sell your blog in the future, I suggest using your own name. If that is a common name and is already taken, add your middle initial or a word at the beginning or end or something that still identifies you and your topic and is unique.
Choose Web Host
There are plenty of hosting sites from which to choose. I suggest the one I use which offers web hosting, an email follow up system, video producer and more for your advertising needs, and it is VERY cost effective.
Create your site at your hosting company by logging in and using the web host manager to create a new account.
Install Blog
Go to WordPress.org (NOT WordPress.com) which is a free platform and download the software and install it at your hosting company. There are instructions on the WordPress site. It is not complicated and takes only a few minutes. Once you have installed WordPress, you are ready to start posting.
Do make sure you use unique creative user names and passwords for security reasons, and write them down as you go so that you can access everything on your site if something happens to your computer.
I hope these few tips help to de-mystify how to start your blog.
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Blog Promotion for Internet Marketers
by Rahimah Sultan
In this article Blogger Darren Rowse discusses how to promote your blog without letting the rest of your blogging slide. He shares a particular comment that was in response to an article on how his blogs grew. This is his summary for the article.
There are a couple of things that I think we as bloggers always need to pay attention to – these being publishing regular high quality content on our blogs and looking after the readers we already have (community).
These activities are like a baseline. Take the focus off these at any point and your blog is likely to suffer fairly quickly.
Promoting a blog is something you should also have some baseline activities and rhythm around. For example sharing new content to social media (whether through automation or manually doing it) is good practice.
However I do think there are times where it’s probably well worth having a burst of concerted promotional effort to grow your blog.
Whether it be through guest posting, reaching out to mainstream media, attending/speaking at events or even paying for advertising – a burst of intentional promotional activity for a defined period can have some real benefits.
Click here for information on blogging, article marketing, and promotion for Your Business.
Four Types of Articles for Internet Marketers
by Rahimah Sultan
We all know that blogs can be for personal or business use, and the reason for blogging is to get people to your site to see what you are offering so you can make sales. The type of content used is determined by the purpose of your blog. This is an overview of Four Types of Articles for Internet Marketers: Junk, Product, Information, and Viral.
Junk
A junk article is only fodder and is of inferior quality that contains readily available material used to supply a heavy demand for gossip or some other such thing.
Product
You use a product article to describe what you are selling and how it is used. In order for this type of article to be effective, you must state how the particular product can solve a problem for your potential customer.
Informational
An information article requires a bit of work, and you can use it to maximize the quality of traffic to your site. This type has a narrow topic based on the keywords for your site, which draws in a particular kind of prospect. If you have used SEO correctly, someone searching for something to solve a particular problem can end up on your site and become a customer.
A WordPress blog in the root of your site is the way to go. You can use an SEO plugin like the All in One SEO Pack that allows you to optimize each article and each page on your blog for particular keywords. If you do one article per week focusing on one of your site’s long-tailed keywords, in 52 weeks you can get an amazing amount of organic (free) traffic to your site. Be sure to include a call to action, such as Click Here for More Information, in the article. Then make your call-to-action a clickable link that leads to a squeeze page, a sales page, an affiliate link or wherever you want to take them.
Viral
A viral article is one that takes advantage of trending news events, funny videos or something of that nature, and is used mainly for getting links as opposed to quality traffic.
Whether you choose one or all four types of articles, this overview of Four Types of Articles for Internet Marketers gives you some ideas for future posts. When you click the banner below you have an opportunity for access to more information on all aspects of setting up and growing a business, including extensive material on Article Marketing.
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Internal Linking Strategy To Increase Blog Traffic
by Rahimah Sultan
Do you have an internal linking strategy to increase blog traffic? While searching for traffic opportunities, do not forget your blog, which is your most important source of traffic. It is SEO.
Your SEO starts on your page with internal linking. Check your entire blog to find which posts relate more to each other and interlink them. Look for tie-ins to previous posts. Connect your content with links to your products or services within your blog posts.
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