In this article Blogger Darren Rowse discusses how to promote your blog without letting the rest of your blogging slide. He shares a particular comment that was in response to an article on how his blogs grew. This is his summary for the article.
There are a couple of things that I think we as bloggers always need to pay attention to – these being publishing regular high quality content on our blogs and looking after the readers we already have (community).
These activities are like a baseline. Take the focus off these at any point and your blog is likely to suffer fairly quickly.
Promoting a blog is something you should also have some baseline activities and rhythm around. For example sharing new content to social media (whether through automation or manually doing it) is good practice.
However I do think there are times where it’s probably well worth having a burst of concerted promotional effort to grow your blog.
Whether it be through guest posting, reaching out to mainstream media, attending/speaking at events or even paying for advertising – a burst of intentional promotional activity for a defined period can have some real benefits.
Blog Promotion for Internet Marketers
by Rahimah Sultan
In this article Blogger Darren Rowse discusses how to promote your blog without letting the rest of your blogging slide. He shares a particular comment that was in response to an article on how his blogs grew. This is his summary for the article.
There are a couple of things that I think we as bloggers always need to pay attention to – these being publishing regular high quality content on our blogs and looking after the readers we already have (community).
These activities are like a baseline. Take the focus off these at any point and your blog is likely to suffer fairly quickly.
Promoting a blog is something you should also have some baseline activities and rhythm around. For example sharing new content to social media (whether through automation or manually doing it) is good practice.
However I do think there are times where it’s probably well worth having a burst of concerted promotional effort to grow your blog.
Whether it be through guest posting, reaching out to mainstream media, attending/speaking at events or even paying for advertising – a burst of intentional promotional activity for a defined period can have some real benefits.
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