Archive for the ‘Marketing’ Category
Increasing Website Opt-Ins
by Rahimah Sultan
Most of us know that to entice visitors to our web site we need to offer a freebie of some kind for Increasing Website Opt-ins. Not only should we offer this, but it should be something of value. It needs to be a solution to the problem that the visitor was searching for on line. This opt-in freebie is the one thing the visitor has to have in order to move forward.
Web site visitors will not treat your site like a brick and mortar business, looking around to see what you have. They are searching for a particular product or service. You have to direct their attention to certain parts of your site and make it easy for them to navigate.
You have to really understand your visitor who leaves clues as to what they were really looking for, based on how they arrived there. You may need to use survey software to find out why they’re visiting but not buying. Ask them questions like who they are and what kind of information they’re looking for.
Click here to read Colin Martin’s article: Increase Your Website Opt-Ins With Freebies That Really Matter To Your Visitor
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New Marketing Tool
by Rahimah Sultan
Hey, I found this great new marketing tool. Well, it’s new to me. The program is called AdKreator!
Adkreator is an easy to use yet very powerful do-it-yourself banner/ad creating service. It is 100% web based so there is no software to download. It’s so easy to use even the most design clumsy users can be creating professional designs without a nervous breakdown.
There is video training on how to use the system.
You can host your creations on the site or download them to your computer and upload them later to your own website.
Their template catalog contains hundreds of templates for banner ads, peel away ads, splash pages, website headers and so much more. You can design your own templates and save them to edit later. Then you can completely change the color, text or whatever of your saved template.
You can create your own professional squeeze pages with your text, photo, video and autoresponder code for building your list.
Currently, it is free to join AdKreator and test out their design system. Free members can save one design.
There is also an affiliate program.
I use this program and I think it’s wonderful!

Internet Marketing Goals and Tips
This article was edited on 8/1/22
By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Every day, internet use is still increasing worldwide.
Marketing has always been about reaching customers where they are. Print advertisements, billboards, and TV commercials all attempt to do just that.
The internet offers exceptional advantages that other marketing mediums can’t, including the option to personalize content, the opportunity to build far-reaching relationships with customers, and its scope of reach.
The internet can be overwhelming with all the videos, recipes, news articles, and e-commerce sites. So, how are you supposed to differentiate your business to reach the right audience?
Internet marketing is the answer.
Internet marketing leverages digital channels that include social media, websites, and search engines, to reach your ideal audience.
What is Internet Marketing?
Internet marketing, also known as online marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media.
These marketing strategies include SEO, web design, social media, email, PPC, and other internet-related methods.
What’s the Role of Internet Marketing?
Your customers and prospects are looking for you online.
In traditional marketing, the approach was to direct messages to prospects and customers in the form of advertising, direct mail, and other vehicles. Now, the people you want to reach are already online looking for you, your products, and solutions. So, make it easy for them to find you.
Here are two separate goals you’ll have with internet marketing and the necessary steps to take to achieve them.
1. Attract new customers
To attract new customers, you’ll want to use online marketing strategies. Focus primarily on paid social media ads, search engines, and web design.
You might use Facebook’s Lookalike Audiences to get your message in front of prospects who match your core demographics, or you could pay a social media influencer to share images of your products with that already well-established community.
You can attract new customers to your product or brand with paid social media, but you need to conduct market research and A/B testing before investing too much in one social media channel.
You’ll also need to maintain a powerful SEO presence to attract new customers.
Be sure to spend time and resources on your website design. Your site needs to be easy to navigate and helpful. It must also be user-friendly as well as mobile-friendly.
2. Cultivate brand loyalists
To increase brand awareness, cultivate a strong online community, and retain customer loyalty, you’ll want to use email, blogging, and social media.
Send personalized emails to past customers that contain discounts based on their previous purchases, to wish them a happy birthday, or remind them of upcoming events.
For email campaigns, you’ll need an email list. Here’s how to build your list.
You might use social media to showcase your brand and hear directly from your customers. Consider hosting a Twitter chat, creating fun contests on Facebook, or posting surveys on Instagram.
Online/internet marketing is the broad term and overarching strategy that includes content marketing as one process within that strategy.
Content marketing is the actual process of creating and distributing content to reach audiences.
Online marketing includes sharing that content through search engines, email, and social media. It also includes paid advertising as well as a wide range of strategies that you might use to reach online audiences.
While most of the strategies that fall under online marketing involve content creation, online marketing also includes the non-content creation tasks of internet marketing, such as PPC bidding, and website design.
The function of internet marketing is to help you reach, attract, and convert online audiences to your business.
Using these Internet Marketing Goals and Tips can help you in that effort.
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List Building: Part One
by Rahimah Sultan
Operating an online business is more than having a website and hoping for visitors. You must do some work and your main focus should be List Building. You must do something to get your site viewed. There are a number of things to consider. With List Building Income, you get four modules that cover list building techniques and tips which include creating a system with squeeze pages and an autoresponder, free and paid methods of getting traffic, and ways to maximize your leads and sales conversion. Following is a partial overview of the product.
Module 01: How to Create an Easy, Proven System to Suck in Leads
This module contains tips on making professional squeeze pages and the content that should be placed on those pages. It also covers using autoresponders to keep in touch with subscribers. An autoresponder offers you a way to follow up with people who have subscribed to your list and give them more information and future offers that may benefit them in their business. Having a list and following up with them gains their trust and they will buy from you at some point, if you offer products that they can use in their niche, either your own or affiliate products.
You can use incentives like free offers to get subscribers. Of course these should be good products like a PDF or a video or something else that solves a problem in their marketing. It must be something useful. Be creative.
There are sources where you can get examples of squeeze pages using pictures, testimonials and videos to build confidence with your subscribers.
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Module 02: Free List Building Methods
Learn how to spread the word about your site or squeeze pages through article marketing that benefits you by people seeing those articles and clicking on your links inside.
Use Twitter social network for building credibility over time, and Facebook fan pages and groups. There is also SEO and blogging (content on websites that helps build your rank on Google). Google is not the only site but it’s the largest. Web business is all about good content that is relevant to your site or niche. There is also YouTube for video content. This is like writing articles only it’s a video. You can also use Ad swaps, giveaways and more.
So do some work and focus on List Building so you’ll have someone to buy your products.